Adam Werbach

Adam Werbach

Sustainability Strategy Expert

Widely known as one of the foremost experts in sustainability strategy, Adam Werbach has created a name for himself in circles concerned with the environmental aspects of business, marketing, development and human resources. At 23, Werbach was elected the youngest-ever President of the Sierra Club, and went on to build, cultivate and sell three companies. He merged his consultation company, Act Now Productions, with global ideas company Saatchi & Saatchi to create the world's largest sustainability agency, Saatchi & Saatchi S. As Global CEO of Saatchi & Saatchi S, Werbach advises companies with nearly $1 trillion in combined annual sales. He is also the author of Strategy For Sustainability: A Business Manifesto, published in July 2009.


Contact Speakers' Spotlight

Adam Werbach is widely known as one of the foremost experts in sustainability strategy. In 1996, at age 23, Werbach was elected the youngest-ever President of the Sierra Club, the oldest and largest environmental organization in the United States. Since then, Werbach has declared environmentalism dead, built and sold three companies, and merged with global ideas company Saatchi & Saatchi to create the world’s largest sustainability agency, Saatchi & Saatchi S.
 
As Global CEO of Saatchi & Saatchi S, Werbach guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Wal-Mart, Procter & Gamble, General Mills and WellPoint. Werbach worked with Wal-Mart to engage the company’s 1.9 million Associates in its sustainability effort, creating the Personal Sustainability Project (“PSP”).

Werbach is a frequent commentator on sustainable business, appearing on networks including BBC, NPR, and CNN, and shows ranging from The O’Reilly Factor to Charlie Rose. Werbach is the author of Strategy For Sustainability: A Business Manifesto, published by the Harvard Business Press in July 2009.

  • Personal Sustainability and Employee Engagement

  • How to Make Businesses "Built to Last" Through a Strategy for Sustainability

  • Strategy for Sustainability
    July 2009

    Strategy for Sustainability

    Layoffs. Failing companies. Collapsing economies. Tainted products. Scarce resources. These are but a few of the seemingly intractable problems that plague the world we live in today. And these problems will only get worse—unless we change how we do business. Strategy for Sustainability calls for the relentless pursuit of long-term sustainability—and that doesn’t mean “green.” Leading business strategist Adam Werbach pushes sustainability well beyond quaint notions of saving the planet. Werbach redefines the movement to address not just environmental and economic trends, but also social and cultural ones.


  • Act Now, Apologize Later
    October 1998

    Act Now, Apologize Later

    This much-anticipated book was written shortly after Adam Werbach was the youngest-ever president of the Sierra Club.  The book outlines the actions of pop culture individuals who had made a difference in order to prompt readers to get involved in their communities for environmental excellence.  Act Now, Apologize Later even attracted the attention of then-Vice President Al Gore, who touted the book as proof that young people do care.