Gary Vaynerchuk

Known as the ‘Social Media Sommelier’, Gary Vaynerchuk is has become one of the most popular and best-known social media and personal branding experts out there. Gaining notoriety from the successful attempt to grow a family-owned wine business, Vaynerchuk utilized various online social media marketing techniques to draw impressive amounts of attention to the wine industry and his video blog, Wine Library TV. His unpretentious style, partnered with an unconventional approach to brand-building and his contagious energy has made him a favorite among marketing and social media experts, sommeliers and wine-lovers everywhere.

Vaynerchuk’s unconventional marketing ideas have captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Vaynerchuk changed his methods, choosing to leverage social media tools such as Twitter and Facebook to promote Wine Library TV. As his viewership swelled to over 90,000 a day, his progressive marketing efforts were proven overwhelmingly effective, and he has become an icon for contemporary social media success. His dual identity as both business guru and self-taught ‘wine guy’ has endeared him to many, and placed him within the top experts in the social media field. Additionally, Vaynerchuk’s youthful impact on the wine world has been commemorated via his inclusion in the 2009 Decanter Power List, an index of the 50 most influential figures in the industry.

Recently, Harper Studio offered Vaynerchuk a ten-book deal, and his best-selling book, Crush It, was published in October 2009. His most recent publication, The Thank You Economy, was published in March 2011. He has been profiled by The New York Times, The Wall Street Journal, Market Watch, GQ Magazine, Time Magazine, USA Today and Business Week, and has appeared on the Conan O’Brien Show, Ellen, Nightline, ABC News, The Today Show, Mad Money with Jim Cramer and Dr. Oz. Recently, he was named #18 on Askmen.com’s Top 49 Most Influential Men of 2009.

Vaynerchuk’s unique views on social media, marketing, commerce, the wine industry, life, family, and the New York Jets have captivated viewers all over the globe and are even more inspiring live. He has spoken to organizations around the world including, the Digital Marketing Mixer, Boston Wine Expo, Inman Real Estate Connect, DeGustibus Cooking School, and the Disney Food and Wine Festival. He has garnered praise from established web denizens and earned the admiration of countless bloggers and aspiring entrepreneurs. His rambunctious style, energy, and passion are as motivating as his core message: Trust your DNA, do what you love, and work your face off!

• 6. Building Wine Self-Esteem

• 5. Trust Your Palate: How to Choose, Decant, and Savour Wine

• 4. Using Video Blogging to Maximize Personal and Business Brand Awareness

• 3. Personal Branding in the New Media Landscape

• 2. Watch Sales Skyrocket Through Internet and Social Media Marketing

• 1. CRUSH IT! Why NOW Is the Time to Cash In On Your Passion

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  March 2011

  The Thank You Economy

  The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. Today, individuals and brands that out-care and out-love their competition - those emphasising quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns. Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - will pull away from the pack and profit in today's markets. In The Thank You Economy, he dissects the companies on the leading edge, showing how they are succeeding - and sometimes failing. Passionate and persuasive, he reminds us that, surviving and thriving today it takes more than just hard work-it takes a heartfelt thanks to those who make it possible.

  
  
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  October 2009

  Crush It!: Why NOW Is the Time to Cash In on Your Passion

  In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver's manual for modern business.

  
  
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  May 2008

  Gary Vaynerchuk's 101 Wines Guaranteed to Inspire, Delight and Bring Thunder to Your World

  Millions have logged onto Gary Vaynerchuk's Wine Library TV—watching him boldly and unconventionally rate hundreds of wines. Viewers are attracted to his youthful energy, unique voice, and often outrageous descriptions. Now, in Gary Vaynerchuk's 101 Wines, Vaynerchuk reveals his first ranked list of the most exciting and tantalizing spirits he has sampled while traveling the globe.  Deeming himself "the wine guy for the average Joe," Vaynerchuk avoids the pomposity of traditional educators. Unlike wine guides that lack animation and lecture rather than inspire, 101 Wines shows you how to develop the necessary go-drink-wine attitude. Vaynerchuk encourages you to trust your own palate—stressing that your love of a certain wine makes it good regardless of what the experts or the price on the bottle say.