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TOPICS
1. Young Canadians
Forget “Generation X,” “Generation Y,” and “Millennials,” – if you’re looking to connect to young Canadians you need to know about all of them, and this is the way to do it. This is the only presentation you need to get a complete handle on the under-35 age group. Max’s most requested presentation, which has been seen by tens of thousands across the country, completely demystifies young Canadians. A combination of Youthography and StatsCan statistics, primary research, insight and anecdotes, it’s an enormously entertaining, high-energy presentation that will unite your audience with a common understanding of how best to connect to young Canadians. Demographics and Psychographics, Values, Social Networks, Youth Culture in Transition, and Implications for Your Organization are all a part of this presentation.2. Young Canadians at Work
This addition to “Young Canadians” adds a specialized final section to the presentation, focusing on working with young Canadians. Attraction and retention, managing the inter-generational workforce, and your workplace as a brand are all key elements of this presentation, which builds upon the foundation of understanding presented in “Young Canadians.” Max ends this presentation with 10 easy-to-understand, easy-to-follow tips for attraction and retention of young workers.3. Young Canadians at School
This addition to “Young Canadians” has been seen by teachers, administrators and school workers across the country, and continues to delight and provoke audiences. What is the future of education? What’s the best way to connect to students inside and outside the classroom? How are self-directed learning and technology changing the way students think of their schools? And what does this mean for the people charged with breaking through this clutter and connecting in the classroom every day? This presentation is a huge hit with secondary and post-secondary school officials alike, and is guaranteed to get your audience closer to their students and the changing would of youth culture.4. Young Canadians and Citizenship
Understanding the role of youth engagement – in government or in the not-for-profit sector – has never been as difficult as it is right now. On the one hand, young Canadians are less engaged with the official channels of social and political change than ever before, but on the other, they are more active, more passionate, and more involved than ever before. What is the best way to connect to this group, then? How do we reconcile their great desire to change the world around them with their disengagement form the official channels of change? This addition to “Young Canadians” makes sense of youth engagement, tackles social change and government as brands, and ends with actionable items for your group to connect with young citizens.5. Marketing to Young Canadians
Max draws on fifteen plus years in the marketing and advertising world to help brands, companies and organizations understand how to best get their message out to young people. This isn’t just about advertising, though - it’s understanding young people first, and connecting to them as customers second. Social media marketing, the relationship between young people and brands, and the role of culture and entertainment and marketing are all explored in this addition to “Young Canadians.” An enormously popular presentation, Max has presented parts of this as the three-time chairperson of Strategy Magazine’s “Understanding Youth” conference and as the keynote speaker for Marketing Magazine’s “Youth Access” series.6. Young Americans
Forget “Generation X,” “Generation Y,” and “Millennials,” – if you’re looking to connect to young Americans you need to know about all of them, and this is the way to do it. This is the only presentation you need to get a complete handle on the under-35 age group. An up-to-the-minute combination of Youthography and Census Bureau statistics, primary research, insight and anecdotes, it’s an enormously entertaining, high-energy presentation that will unite your audience with a common understanding of how young people work. Specifically crafted for the US market, this presentation also puts special emphasis on social networks and youth culture – the two most often misunderstood aspects of youth culture. This presentation can feature a customized final section for your industry or organization, focusing on young workers, students, marketing to young people or political engagement.The Conversation
Facebook isn’t a strategy. Twitter isn’t a strategy. In fact, “social networks” isn’t even a marketing strategy. But more and more, we’re led to think that they are. Why?Welcome to the world of The Conversation – where communications and marketing, which used to be one-sided, a top-down monologue – is now a two way dialogue between marketer and target. This presentation examines the changing role of communications and how best to connect to a consumer that is more in demand, more in change, and more in control than ever before. It’s not enough to understand the monologue that marketing was – we now have to understand the conversation that it is. Fun, funny, and fundamental, this presentation is appropriate for consumer marketers and B2B; for agencies and clients; and anyone with a message who wants to be heard. Max’s years of leadership and experience in the marketing field makes for an exciting but actionable presentation, filled with real-world examples, and nest practices. Don’t just understand a part of the marketing process: instead, join The Conversation.
MAX VALIQUETTE
Youth Culture & Marketing Expert
Max Valiquette is Max Valiquette is North America’s foremost expert on youth culture and marketing. He helped to found Youthography, and is an internationally recognized speaker on marketing, media, and modern consumers, and a published author on the same.
Over the course of Max’s career he has helped some of the biggest brands, organizations, and companies in the country connect to the elusive youth market, be it through consumer understanding or marketing initiatives. He currently acts as a independent consultant, working in strategic planning, marketing and media.
Max’s varied expertise makes him one of the most sought-after public speakers on youth culture, media, and marketing. As our most prominent lecturer on these topics he has made hundreds of presentations to tens of thousands of audience members in regards to connecting to young people, understanding media, and marketing to modern consumers. He has impressed, entertained and informed audiences everywhere: small groups of business leaders for detailed Q and A; symposiums of thousands of teachers at once; all levels of Government, and keynote speeches at business conferences. His speaking engagements have included being a four-time chairperson of Strategy Magazine’s “Understanding Youth” Conference as well as the Keynote speaker and lead presenter for Marketing Magazine’s “Youth Access” series.
Max also hosted the youth issues talk show VoxTalk on TVOntario and can be seen on television and heard on the radio every week in various media channels. Max also writes a regular marketing column for Canadian Business magazine.
Valiquette has a B.A. from the University of Ottawa, is a former Central Canadian Debating Champion, and has performed, as a sketch comedian, at Second City. Marketing Magazine named him one of Canada’s most influential marketers. He was sits on the Board of Directors of the Canadian Media Fund. Valiquette also spends his time with various charitable endeavours, and was the Marketing Chair for the AIDS Committee of Toronto for their 2008 ‘Fashion Cares’ event.
COMMENTS FROM AUDIENCES
"Great Presenter! Great Sense of Humour! Great knowledge base! Very interesting!"
Educational Computing Organization of Ontario
"Comments like 'awesome...inspiring...informative...enlightening...an amazing opportunity for learning and growth...” were sprinkled heavily throughout the evaluation responses.
Max, we want to thank you for your part in making the conference such a success. Your audience was clearly fascinated by your presentation, which was rich in content and extremely relevant.
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Trillium Health Care
"Your presentation was very well received and was an integral part of the overall event. We appreciate your valuable contribution, which helped us achieve our goals of promoting and providing an effective forum in which delegates could share their perceptions, experiences and knowledge relating to the forum theme of the ‘creative economy’."
The Conference Board of Canada
