Julian Treasure
Pioneer in Sound Branding
Working to help others understand the concepts of applied sound for business, Julian Treasure helps organizations achieve better marketing and sales results by optimising the sound they make in every aspect of business. Julian explains why making sound in branding and marketing communication congruent with visuals, or designing and installing effective and appropriate soundscapes for branded spaces such as shops, offices and corporate receptions is essential in designing effective campaigns. He is author of the book Sound Business, the first map of the exciting new territory of applied sound for business. As a speaker, Julian offers information on speaking and listening, the ways that a brand expresses itself in sound, and how to control sound to improve health and wellbeing.
Working to help others understand the concepts of applied sound for business, Julian Treasure helps organizations achieve better marketing and sales results by optimising the sound they make in every aspect of business. He explains why making sound in branding and marketing communication congruent with visuals, or designing and installing effective and appropriate soundscapes for branded spaces such as shops, offices and corporate receptions is essential in designing effective campaigns.
Julian is the chairman of The Sound Agency, a UK-based consultancy that helps clients like BP, Helm Bank, Sonae Sierra, Nokia, Bank Muscat, Honda, Unilever, Marks & Spencer, London InterContinental Hotel Park Lane, Saga, Colgate-Palmolive, Nestlé and BAA, utilize sound to improve branding projects. He is author of the book Sound Business, the first map of the exciting new territory of applied sound for business, and he has been widely featured in the world’s media, including TIME Magazine, The Economist, The Times, UK national TV and radio, as well as many international trade and business magazines.
Formerly, Julian founded, grew and sold leading UK contract publisher TPD Group, during which time he was chairman of the Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the UK government’s Digital Content Forum. In 2002, he received the PPA Chairman’s Marcus Morris Award for services to the UK magazine publishing industry.
As a speaker, Julian’ s presentations focus on how sound affects us all. He offers information on speaking and listening, the ways that a brand expresses itself in sound, and how to control sound to improve health and wellbeing. His TED talk on the four effects of sound has been widely viewed and highly rated, and it is now joined by a second TED talk on sound and health.
Julian is a Liveryman of the Worshipful Company of Marketors and a member of the Marketing Society. He is a long-time musician, and remembers with affection his two John Peel sessions – and reaching the final of X Factor precursor New Faces.
Julian was educated at St. Paul's School and at Gonville & Caius College, Cambridge. He is married to Italian children’s book author and Family Constellation counsellor Swan Treasure and lives in Surrey.
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3. Sound Health
How to improve wellbeing at home and at work by taking control of sound; includes practical actions to use sound for improved health.
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2. BrandSound™
A tour of the eight ways a brand expresses it self in sound, with examples and tips.
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1. Sound Affects!
A fascinating exploration of how sound affects us all, including a masterclass in listening and speaking.
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Julian Knows Sound. He can enter a room and know what sound is doing to every person in the room - he is like a tuning fork with a brain who can assist you to make people feel good in a space, without them even knowing why. As a voice trainer, I find it very easy to chat with someone who is so acutely aware of the psychological effects of sound. His knowledge is vast, his ability great. Truly, Julian is someone special to know. He is also a total gentleman and utterly professional. A pleasure to work with.
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Julian is a communications expert having worked in advertising and publishing and is now using his skills in the area of sound. Always an entrepreneur he is interested in delivering real business value.
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One of the finest business professionals you will come across. Calm, gentle, thoughtful, generous, intellectual and absorbing. A real pleasure to know and a delight to do business with.
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What Julian doesn't know about brands and sound quite simply is not worth knowing. I have had the great pleasure of working with Julian on several projects over the past couple of years. He has helped and educated me enormously and been a key driver behind the creation of a fantastic multi-sensory retail banking environment in Colombia which has set the world talking. Intelligent, knowledgeable, professional, working with Julian will add to your knowledge of the world as well as adding value to your business!
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March 2007Sound Business
In Sound Business, leading sound expert Julian Treasure explains exactly how to predict these effects and take control of sound to improve almost every aspect of business. Combining the latest psychoacoustic theory, original thinking and practical tips for every application of sound, this is the first book to map this unexplored land of sound in business.
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