Scott Stratten
Expert in Un-Marketing
Scott Stratten is an expert in viral, social, and authentic marketing, which he calls Un-Marketing. Stratten's passion comes out most when speaking on stage, preaching engagement, and becoming one of the most trusted and sought-after speakers on the subject of authentic marketing. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, Stratten ran his "UnAgency" for nearly a decade before solely focusing on speaking to help guide companies through the social media and relationship marketing landscape. He has over 118,000 people follow his daily rantings on Twitter, and he was named one of the top 5 social media influencers in the world on Forbes.com. Stratten is also the author of the #1 bestselling book, UnMarketing: Stop Marketing. Start Engaging.
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It's all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his "UnAgency" for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 118,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. It's the only time he's felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
His book, UnMarketing: Stop Marketing. Start Engaging, became a national bestseller before it was released, and recently a Globe and Mail #1 Business bestseller, National Post, Amazon.com, Amazon.ca and Amazon UK bestseller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com. The paperback version is set for a February release to be followed by his second book in the Fall of 2012.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. His talks have proven to be powerful and motivating, inspiring his audiences to take immediate action and re-think the relationship between marketing and business.
His clients' viral marketing videos have been viewed over 60 million times and he's recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was just named one of "America's 10 Marketing Gurus" by Business Review USA. That plus $5 gets him a coffee anywhere in the world.
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3. UnMarketing - Stop Marketing. Start Engaging.
The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away.
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4. Viral Marketing 2.0
Word of mouth is a wonderful thing, but if you’re behind the times on how the word is spread, you (and your company) will be left behind. This session talks about the new way things go viral as well as what makes them work so well. It goes above and beyond the old “forwarded email” and goes over capturing momentum within social media sites like Twitter, Facebook, YouTube and social bookmarking like Digg and Reddit. After creating online movies that have generated over 65 million views, as well as “homemade” style YouTube videos that get tens of thousands of views overnight, Scott walks the crowd through how he did it (including how he recently got www.Nooooooooooooooo.com to over 3 million visitors without spending a penny), what you have to avoid if you want to do it, and the keys to making it successful for you.
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1. Engagement 2.0
Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. It’s not “if” you’re customers are talking online, it’s “how often” and “where”. This session walks the audience through the landscape of online engagement both today and what’s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore. From your front-line employees, to angry customers online, the people doing the talking for your brand is no longer through a press release.
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2. Social Currency
Social media isn’t a fad or one or two sites, it’s the way your past, present and future customers interact. Are you there with them? It’s not enough to just show-up, you need to build your social currency within certain platforms online to capitalize in social media. This session walks the audience through industry specific examples of what’s gone wrong, whose doing it right, and most importantly, how they can start creating social currency right away.
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As the opening keynote at the BC Hospitality Industry Conference, Scott Stratten got things off to a fabulous start. His energy and enthusiasm for his topic were infectious and inspirational (especially given the early hour!). I have received only positive feedback from those in attendance including one long-time delegate who declared Scott to be our best presenter EVER! The topic of Unmarketing made a dramatic and noteworthy impact on many in the room and the halls were buzzing with discussions about Scott's presentation for some time after. Thank you for starting our conference off with a bang and I will look forward to working with you again!
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Scott Stratten changes minds, careers, and organizations in less than an hour. He held our People Report Summer Camp audience spellbound, from start to finish, blowing up traditional marketing models that no longer work in the digital age. Scott's passionate message of engagement with customers and employees was delivered in a power packed presentation that left our audience laughing, crying, tweeting, blogging and running back to change how they think and act in their lives and businesses.
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Not only were you one of the best, most knowledgeable and most entertaining speakers I've ever seen (and I do mean EVER!) but combining humor, entertainment, and hard-hitting golden nuggets of education, you motivated those in attendance to take action; and that is the sign of a a top presenter.
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His presentation absolutely blew everyones socks off!
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It was an amazing and unique presentation that I feel fortunate to have seen.
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Informative and inspiring - not to mention wickedly entertaining. The many "ah-ha!" moments that came from reading his book were reinforced ten-fold through his personal engagement with us at our leadership conference.
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WOW! Scott delivered a blockbuster keynote talk at BlogWorld 2010 and set the tone for our entire event. He is one of the most entertaining, knowledgeable and captivating public speakers I have ever seen! Scott tailored the content of his keynote talk to our audience, he promoted his talk at our event relentlessly for months beforehand building tremendous anticipation, he engaged our community on twitter, Facebook, and other social media outlets so by the time the event rolled around expectations were very high. Scott exceeded them all and left our crowd of 1,000+ attendees feeling inspired, energized and gave them real actionable take-aways. Our attendees are still talking about Scott's performance. Beyond that, Scott is a genuine and sincere person who connected with hundreds of our attendees in person. He made each of them feel special and important. I cannot recommend him highly enough. If you are looking for a keynote speaker your attendees will be comparing others to for years to come, Scott is your man.
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An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn't hurt one bit that he made it the funniest and most entertaining presentation we all sat through in 2010.
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August 2012The Book Of Business Awesome: How Engaging Your Customers and Employees Can Make Your Business Thrive
The Book of Business Awesome is designed as two short books put together - one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
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September 2010UnMarketing: Stop Marketing. Start Engaging.
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.
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