Digital Marketing Speakers

Speaker, L&D, Digital

Tod Maffin

Digital Technology and Marketing Guru

Even at seven o’clock in the morning, Tod Maffin’s upbeat and enlightening presentations on digital technology and marketing bring audiences to their feet. Recognized as a thought leader in online business innovation and strategy, he sheds light on trends and technological advancements, specializing in campaigns for specific sectors, from human resources to social media to real estate to education. His comprehensive understanding of high-velocity change and competition, hyper-innovation, and the accelerating pace of the world offers an insider’s viewpoint of what lurks around the corner—whether it’s six months, a year, or 10 years away.

Maffin is president of engageQ digital, and one of Canada’s go-to commentators on the impact of accelerated technological change and innovation on the business and economic environment.

As one of Canada’s podcasting pioneers, Maffin writes a blog that is followed by thousands of people in the media, in technology, and in business communities around the world. He also reports on national technology trends for CBC Radio, and was the past host of todradio dot com, and Real Life Chronicles.

TOUCH: Five Factors to Growing and Leading a Human Organization

In a world filled with complicated web forms and digital marketing services, have we lost the “human” element in how we run our organizations?

In this information-packed keynote presentation, Tod will walk your audiences through the seven primary areas your organization needs to focus on to bring the humanity back into how you do business. The Five Factors are:

  • Technology
  • Outcomes
  • Uniqueness
  • Clarity
  • Humanity

Topics covered:

  • Leadership: Defining your organization’s human values, the business language of humanity, becoming a “Chief Humanizing Officer”
  • Customer Service: Combating the death of loyalty, fostering a new ethic in your call centres, the role of the “brandividual,” etc.
  • Human Resources: The new world of benefits, turning goals into games, launching a results first program, social recruiting tools, the power of workplace senses
  • Web/Social: Understanding the new human digital metrics, creating a people-based online experience, web workflow done the right way
  • Sales and Marketing: Identifying influencers and leading brand advocates, exploiting our personal datapools, next-gen human marketing
  • Crisis Communications: Responding to those with “digital personality disorder,” the SWARM system, managing your brand reputation the human way
  • R&D: Crowd-sourcing your research, developing products with personality, and more.

It’s time to drop the former focus on “Product, Place, Promotion, and Price” —and instill a new 4P ethos in your organization: People, Promise, Pride, and Pace.

20/20 Vision: The Future of Business in 2020

In this fast-paced glimpse at what the business landscape will look like in 2020, Tod Maffin breaks down the top consumer and corporate mega-trends and reveals how they’ll affect all organizations. How will this smartphone culture change how people make purchases? What creative employee benefits will you need in place to retain your key people? How will neuromarketing affect your sales plans? How will you combat loyalty-sniping apps? It’s a look at the what future holds for us all, solidly anchored in real-world business priorities.

30 Secret Nerd Tips for Life Control

In this fun information-packed session, Tod Maffin reveals his top 30 nerd tips for working more effectively and living your life with less stress.

SWARM!: Turning Combatants into Advocates When Good Buzz Goes Bad Online

Now that you’ve got your company’s social media platforms in place and staff trained, how prepared are you for when you’re attacked on those same platforms, either by angry customers, Internet “trolls,” or ill-informed pressure groups? This session can work as a full keynote, an interactive workshop, or intimate session for senior leaders.

One Click Away: Cultivating Brand Loyalty in the Digital-Consumer Economy

In this era of the empowered consumer and websites that report the lowest prices on everything, it’s critical that organizations be proactive in deploying specific tactics aimed at earning and cultivating brand loyalty.

In this presentation, Tod demonstrates how quickly loyal fans fall out of love with their “favorite” brands and offers precise action steps that need to be taken in order to maintain that loyalty.

Deconstructing Viral: How to Build a Killer Viral Marketing Campaign

Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns.

By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets.

Exploiting Edgerank: Triple Your Brand’s Visibility on Facebook

So you’ve got a Facebook page for your brand, but it’s just not getting the traction you keep hearing about. You post something to your fan page and, a minute later, it’s already dropped off the bottom of your fans’ News Feeds. In this fast-paced seminar, Tod reveal how social media pros use Edgerank to keep their brand much more visible on Facebook’s all-important News Feed.

How Big Data Will Revolutionize Your Business

In a dark room in New York City, three analysts spend their days poring over databases filled seemingly random data about minor crime. But these analysts are among the City’s secret crime-fighting weapons, given that New York now exploits Big Data to look for minor crime trends. When a real-time spike is seen, the analysts dispatch officers to flood the area.

It’s just one way that organizations are using Big Data to sell more effectively to their existing customers and, develop new product lines, and attract new businesses.

In this information-packed session using real-world case studies, Tod Maffin will help your audience understand what Big Data is, what it is not (perhaps more importantly), and explain the three keys to developing and using a Big Data implementation in your company:

  • Ask What, Not Why
  • The Problem with Human Intuition
  • Identifying Which Decisions Big Data Can Help You With

Taking Crazy Back: A New Roadmap to Mental Health in the Workplace

Once the founder and CEO of a multi-million dollar technology firm, Tod’s workload and always-on personality finally caught up with him and over the following years, he was crippled by a devastating depression and addiction — all the while struggling to appear to be productive to employers and colleagues, and happy and healthy to his friends and family. Tod will outline his own bold strategy for bringing mental health discussion out of the shadows in a way that will challenge your attendees for years to come.

The Social Broadcaster: Infusing Social into Your Station’s DNA

One thing is clear in this new world of social networks — tweeting just ain’t cutting it any more. Stations and shows are struggling to use social media to engage with and broaden their audience. In this no-sacred-cows session, Tod Maffin will show you how leading broadcast brands are exploiting social virality and connect with their viewers and listeners.

Smart Communities, Engaged Citizens

Using the same web sites that your civic stakeholders are already using, you could be helping lead the dialogue, getting important information to people, collecting opinion on issues from zoning to schools to property tax. And all with safe, secure, and standards-compliant tools. Tod Maffin will show your attendees how successful cities and communities your size are already using mobile and social media to be more effective in their communications, cutting costs, and — most importantly — developing an engaged, active citizen base. He’ll break down three successful campaigns for re-election and walk your group how the elected representative used specific digital tactics.

Creating Contagious Fan Engagement That Drives Action

Duration: Either half-day or full-day
Target Audience: Marketing, Communications, or Social Media teams

In this intensive, on-site workshop, your team will learn the secrets behind creating contagious engagement in social media—the kind of interaction that drives real-world action. Fully-customized to your organization and competitive space, your team will learn how to:

  • Develop a ROI-based social media strategy
  • Market beyond the basic model of segmentation
  • Measure and report actual results (not just clicks and tweets)
  • Identify and reach brand influencers
  • Protect and moderate your social media channels
  • Convert attackers to fans (using our five-step negative response strategy)
  • Boost visibility in Facebook exploiting its Edgerank algorithm
  • Exploit advanced tactics like retargeting and microtargeting

JumpStart: A Day of Change

Duration: Full day, off-site
Target Audience: Marketing, Communications, or Social Media teams

JumpStart is a full-day, interactive workshop for organizations which need to propel themselves into change — whether that’s to improve stakeholder engagement, use new technologies like smartphones and social media, or solve a real problem. Based on the Open Space meeting format, it can be done with groups from 15 to 2000.

What Do We Post Now?

It’s a truism in social media: You need to post lots of compelling content to your social channels. But what do you do when you run out of ideas? In this five-module digital program, Tod Maffin reveals his company’s secrets on how to find and create social media posts designed for high engagement and high-virality. You’ll learn how to create an editorial calendar with the right balance of brand-related content and interesting posts—posts that will get your fans talking and spreading your brand message. This is an on-demand program with videos that can be watched any time, at your own pace.

Facebook Advertising Intensive Program

So you’ve got a Facebook brand page. But it’s just not growing or performing the way you’d hoped. Sound familiar? You’re in the right place. In this in-depth Facebook Advertising Intensive program, Tod Maffin dives-deep into Facebook’s advertising options—everything from fully-tracked ROI-performing campaigns to getting your organization on more news feeds at no cost at all. This program runs live, so specific questions can be answered.

Module 1: Advertising Without Spending a Penny

  • Pages vs Profiles and other Basics Explained
  • Busting the Top Myths of Facebook Advertising
  • Exploiting Edgerank: Facebook’s Secret Sauce
  • How to Advertise Your Page or Business for Free
  • Tod’s Secret Post to Get Massive Engagement (don’t do it too often!)


Module 2: Boosting Posts for Greater Visibility

  • Why You Should Never Use Facebook’s “Boost Posts” product
  • Identifying the Right Post to Boost: The STIR Method
  • Triple Your Ad Effectiveness by Tweaking the Boosted Post Audience
  • Monitoring Your Campaign Live

Module 3: Creating and Running a Successful Campaign

  • Clearly Defining the Campaign Goal
  • The Three Components of a Perfect Facebook Ad
  • Staying “Clean”—Ensuring You Don’t Break Facebook’s Ad Rules
  • Where to Advertise (column, News Feed, mobile, and more)
  • Step-by-Step Walkthrough: Creating a ROI-Tracked Advertising Campaign
  • When Things Go Wrong

Module 4: Extending Your Budget (Bidding Like a Pro)

  • Understanding Bidding—The Internet Marketer’s Martial Art
  • Tactics to Drive Your Per-Action Cost Down
  • Retargeting: Reaching People Who’ve Visited Your Web Site in the Past
  • Tod’s Secret IFRAME Trick to Keep Costs In Line
  • Conversion Tracking In Detail—Ensuring Your ROI
  • Creating Compelling Offers and Questions That Go Viral

Module 5: Advanced Ninja Tips

  • Tod’s $1/day Trick to Bypass Edgerank—Reach Nearly All Your Fans
  • Pushing More People to Your Web Site (Domain Sponsored Stories)
  • Targeting Your Existing Customers (Custom Audiences)
  • Gaining More Customers With Lookalike Audiences
  • Perfect Your ROI With A/B Testing
  • Tod’s List of the Best Online Marketing Resources

Module 6: Extended: All Your Questions Answered

A special extended Q&A session to answer common questions participants in the program have asked.

Bonus #1: Responding to Negative Comments the SWARM Way

In this extended module, you will learn how to convert attackers to advocates using Tod Maffin’s “SWARM Method”—the right way to respond if your organization is at the receiving end of negative comments online. Tod’s SWARM Method is in use in major organizations around the world.

Bonus #2:  Full Walkthrough of Facebook’s New Page Insights

A complete 30-minute video tutorial on using Facebook’s new Page Insights tool—in full detail. Tod Maffin examines how to uncover content trends your fans respond to, how to determine what types of posts they tend to dislike, and how to benchmark your data against previous periods.

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire you and your staff to take action, be it in your personal lives, your workplace, or both. Read More

Conference Speakers

The Impact of a Speech Can Last Forever

Speakers' Spotlight represents a talented roster of some of the world's most extraordinary conference speakers. Our conference speakers' experience is as broad as it is deep, and they are all leaders in their fields, which include business, politics, sports, the media, academia, science, technology, culture and entertainment. Our conference speakers are thought-provoking and action-oriented and leave their audiences, whether speaking to a group of 10, 100, 1000 or more, enlightened and inspired.

Speakers' Spotlight's conference speakers frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our conference speakers arrive on time, and will have conferred with you in advance to ensure they have everything they need in order to deliver an impactful speech. Our conference speakers frequently use well designed visuals, such as photos, slide shows, or video clips to bring other elements of interest into their talks, and our conference speakers frequently build-in time during their talks to allow for an audience Q&A, ensuring your staff has a chance to ask questions of the particular conference speaker they have just heard.

Some of our conference speakers in high demand include David Chilton, Bruce Croxon, General Rick Hillier, Clara Hughes, Ron James, Amanda Lang, Stephen Lewis, Patricia Lovett-Reid, Mark Kielburger, Kevin O'Leary, Jeff Rubin, and Margaret Trudeau.

Speakers' Spotlight is committed to serving the diverse needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking conference speakers, and we work hard to find the conference speakers that will best meet and exceed your needs. Whatever you require are when it comes to conference speakers, Speakers' Spotlight will work had to ensure that you get the conference speakers that are right for you.

Keynote Speakers

Speakers' Spotlight: The Key Ingredient To Finding Your Perfect Speakers

Speakers' Spotlight represents a vast roster of some of the world's most extraordinary keynote speakers in fields such as business, politics, sports, the media, academia, science, technology, culture and entertainment. Our keynote speakers run the gauntlet from spoken word poet Sarah Kay, to business guru Simon Sinek; from young athlete Olympic athlete Adam van Koeverden to the wrongly incarcerated former boxer Ruben Carter; from Margaret Trudeau to her son Justin Trudeau. Whatever your needs are for your keynote speakers, Speakers' Spotlight the keynote speakers that will fill them.

Our keynote speakers can adjust their talks to suit your needs, whether you're looking for an address by keynote speakers of 15, 30, or 45 minutes or more, our keynote speakers will confer with you before your engagement to ensure that their talks meet your needs. Our keynote speakers frequently adjust their speeches to include important talking points your organization or company needs emphasized, and will also often adjust content so it is individually tailored to your audience. For instance, if your audience is primarily those in the auto industry, our keynote speakers will draw on anecdotes from that industry in order to ensure their speech is relatable. Our keynote speakers are usually available in the days and weeks prior to your event to discuss your needs and go over any details (such as audio visual requirements) that arise.

Speakers' Spotlight is committed to meeting the different needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking keynote speakers, and we work hard to find the keynote speakers that will provide the best match for your event. Whatever you require are when it comes to keynote speakers, Speakers' Spotlight will work had to ensure that you get the keynote speakers that are right for you.

Motivational Speakers

Motivating the world

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire leaders and employees to take action, be it in their personal lives, their workplace, or both. Speakers' Spotlight's motivational speakers address everything from encouraging audiences to adapt healthy lifestyles to unifying groups to achieve professional goals. Our motivational speakers work with an astonishing range of companies in sectors such as science, technology, finance, advertising, and manufacturing, as well as professional organizations, cultural institutions, and non-profit entities and government, throughout North American and around the world.

Motivational speakers that work with Speakers' Spotlight frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our motivational speakers arrive on time, work with the client in advance to ensure the proper set up of their audio/visual needs so that everything will go smoothly when they hit the stage, and often include Q&A sessions in their talks so that your staff can ask any questions of our motivational speakers that they may wish.

Using Speakers' Spotlight to book your motivational speakers obviously offers many advantages. You reap the benefits of our experience and expertise, as we can help you select the best motivational speakers for your motivational speakers' engagement.

Our motivational speakers include prominent motivational speakers - and many of them household names -- such as Roberta Bondar, Michael "Pinball" Clemons, Terry Evanshen, Scott Harrison, John Izzo, Simon Jackson, Craig Kielburger, Dr. Samantha Nutt, Simon Sinek, Severn Cullis-Suzuki and Brett Wilson.

Whatever your needs are when it comes to motivational speakers, Speakers' Spotlight has the motivational speakers that will both meet -- and exceed -- your expectations.

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