Digital Marketing Speakers

Speaker, L&D, Digital


Tod Maffin

Digital Technology and Marketing Guru

Even at seven o’clock in the morning, Tod Maffin’s upbeat and enlightening presentations on digital technology and marketing bring audiences to their feet. Recognized as a thought leader in online business innovation and strategy, he sheds light on trends and technological advancements, specializing in campaigns for specific sectors, from human resources to social media to real estate to education. His comprehensive understanding of high-velocity change and competition, hyper-innovation, and the accelerating pace of the world offers an insider’s viewpoint of what lurks around the corner—whether it’s six months, a year, or 10 years away.

Maffin is president of engageQ digital, and one of Canada’s go-to commentators on the impact of accelerated technological change and innovation on the business and economic environment.

As one of Canada’s podcasting pioneers, Maffin writes a blog that is followed by thousands of people in the media, in technology, and in business communities around the world. He also reports on national technology trends for CBC Radio, and was the past host of todradio dot com, and Real Life Chronicles.


TOUCH: Five Factors to Growing and Leading a Human Organization

In a world filled with complicated web forms and digital marketing services, have we lost the “human” element in how we run our organizations?

In this information-packed keynote presentation, Tod will walk your audiences through the seven primary areas your organization needs to focus on to bring the humanity back into how you do business. The Five Factors are:

  • Technology
  • Outcomes
  • Uniqueness
  • Clarity
  • Humanity

Topics covered:

  • Leadership: Defining your organization’s human values, the business language of humanity, becoming a “Chief Humanizing Officer”
  • Customer Service: Combating the death of loyalty, fostering a new ethic in your call centres, the role of the “brandividual,” etc.
  • Human Resources: The new world of benefits, turning goals into games, launching a results first program, social recruiting tools, the power of workplace senses
  • Web/Social: Understanding the new human digital metrics, creating a people-based online experience, web workflow done the right way
  • Sales and Marketing: Identifying influencers and leading brand advocates, exploiting our personal datapools, next-gen human marketing
  • Crisis Communications: Responding to those with “digital personality disorder,” the SWARM system, managing your brand reputation the human way
  • R&D: Crowd-sourcing your research, developing products with personality, and more.

It’s time to drop the former focus on “Product, Place, Promotion, and Price” —and instill a new 4P ethos in your organization: People, Promise, Pride, and Pace.

20/20 Vision: The Future of Business in 2020

In this fast-paced glimpse at what the business landscape will look like in 2020, Tod Maffin breaks down the top consumer and corporate mega-trends and reveals how they’ll affect all organizations. How will this smartphone culture change how people make purchases? What creative employee benefits will you need in place to retain your key people? How will neuromarketing affect your sales plans? How will you combat loyalty-sniping apps? It’s a look at the what future holds for us all, solidly anchored in real-world business priorities.

30 Secret Nerd Tips for Life Control

In this fun information-packed session, Tod Maffin reveals his top 30 nerd tips for working more effectively and living your life with less stress.

SWARM!: Turning Combatants into Advocates When Good Buzz Goes Bad Online

Now that you’ve got your company’s social media platforms in place and staff trained, how prepared are you for when you’re attacked on those same platforms, either by angry customers, Internet “trolls,” or ill-informed pressure groups? This session can work as a full keynote, an interactive workshop, or intimate session for senior leaders.

One Click Away: Cultivating Brand Loyalty in the Digital-Consumer Economy

In this era of the empowered consumer and websites that report the lowest prices on everything, it’s critical that organizations be proactive in deploying specific tactics aimed at earning and cultivating brand loyalty.

In this presentation, Tod demonstrates how quickly loyal fans fall out of love with their “favorite” brands and offers precise action steps that need to be taken in order to maintain that loyalty.

Deconstructing Viral: How to Build a Killer Viral Marketing Campaign

Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns.

By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere — markers that can be programmed into the smallest budgets.

Exploiting Edgerank: Triple Your Brand’s Visibility on Facebook

So you’ve got a Facebook page for your brand, but it’s just not getting the traction you keep hearing about. You post something to your fan page and, a minute later, it’s already dropped off the bottom of your fans’ News Feeds. In this fast-paced seminar, Tod reveal how social media pros use Edgerank to keep their brand much more visible on Facebook’s all-important News Feed.

How Big Data Will Revolutionize Your Business

In a dark room in New York City, three analysts spend their days poring over databases filled seemingly random data about minor crime. But these analysts are among the City’s secret crime-fighting weapons, given that New York now exploits Big Data to look for minor crime trends. When a real-time spike is seen, the analysts dispatch officers to flood the area.

It’s just one way that organizations are using Big Data to sell more effectively to their existing customers and, develop new product lines, and attract new businesses.

In this information-packed session using real-world case studies, Tod Maffin will help your audience understand what Big Data is, what it is not (perhaps more importantly), and explain the three keys to developing and using a Big Data implementation in your company:

  • Ask What, Not Why
  • The Problem with Human Intuition
  • Identifying Which Decisions Big Data Can Help You With

Taking Crazy Back: A New Roadmap to Mental Health in the Workplace

Once the founder and CEO of a multi-million dollar technology firm, Tod’s workload and always-on personality finally caught up with him and over the following years, he was crippled by a devastating depression and addiction — all the while struggling to appear to be productive to employers and colleagues, and happy and healthy to his friends and family. Tod will outline his own bold strategy for bringing mental health discussion out of the shadows in a way that will challenge your attendees for years to come.

The Social Broadcaster: Infusing Social into Your Station’s DNA

One thing is clear in this new world of social networks — tweeting just ain’t cutting it any more. Stations and shows are struggling to use social media to engage with and broaden their audience. In this no-sacred-cows session, Tod Maffin will show you how leading broadcast brands are exploiting social virality and connect with their viewers and listeners.

Smart Communities, Engaged Citizens

Using the same web sites that your civic stakeholders are already using, you could be helping lead the dialogue, getting important information to people, collecting opinion on issues from zoning to schools to property tax. And all with safe, secure, and standards-compliant tools. Tod Maffin will show your attendees how successful cities and communities your size are already using mobile and social media to be more effective in their communications, cutting costs, and — most importantly — developing an engaged, active citizen base. He’ll break down three successful campaigns for re-election and walk your group how the elected representative used specific digital tactics.

Creating Contagious Fan Engagement That Drives Action

Duration: Either half-day or full-day
Target Audience: Marketing, Communications, or Social Media teams

In this intensive, on-site workshop, your team will learn the secrets behind creating contagious engagement in social media—the kind of interaction that drives real-world action. Fully-customized to your organization and competitive space, your team will learn how to:

  • Develop a ROI-based social media strategy
  • Market beyond the basic model of segmentation
  • Measure and report actual results (not just clicks and tweets)
  • Identify and reach brand influencers
  • Protect and moderate your social media channels
  • Convert attackers to fans (using our five-step negative response strategy)
  • Boost visibility in Facebook exploiting its Edgerank algorithm
  • Exploit advanced tactics like retargeting and microtargeting

JumpStart: A Day of Change

Duration: Full day, off-site
Target Audience: Marketing, Communications, or Social Media teams

JumpStart is a full-day, interactive workshop for organizations which need to propel themselves into change — whether that’s to improve stakeholder engagement, use new technologies like smartphones and social media, or solve a real problem. Based on the Open Space meeting format, it can be done with groups from 15 to 2000.

What Do We Post Now?

It’s a truism in social media: You need to post lots of compelling content to your social channels. But what do you do when you run out of ideas? In this five-module digital program, Tod Maffin reveals his company’s secrets on how to find and create social media posts designed for high engagement and high-virality. You’ll learn how to create an editorial calendar with the right balance of brand-related content and interesting posts—posts that will get your fans talking and spreading your brand message. This is an on-demand program with videos that can be watched any time, at your own pace.

Facebook Advertising Intensive Program

So you’ve got a Facebook brand page. But it’s just not growing or performing the way you’d hoped. Sound familiar? You’re in the right place. In this in-depth Facebook Advertising Intensive program, Tod Maffin dives-deep into Facebook’s advertising options—everything from fully-tracked ROI-performing campaigns to getting your organization on more news feeds at no cost at all. This program runs live, so specific questions can be answered.

Module 1: Advertising Without Spending a Penny

  • Pages vs Profiles and other Basics Explained
  • Busting the Top Myths of Facebook Advertising
  • Exploiting Edgerank: Facebook’s Secret Sauce
  • How to Advertise Your Page or Business for Free
  • Tod’s Secret Post to Get Massive Engagement (don’t do it too often!)

 

Module 2: Boosting Posts for Greater Visibility

  • Why You Should Never Use Facebook’s “Boost Posts” product
  • Identifying the Right Post to Boost: The STIR Method
  • Triple Your Ad Effectiveness by Tweaking the Boosted Post Audience
  • Monitoring Your Campaign Live

Module 3: Creating and Running a Successful Campaign

  • Clearly Defining the Campaign Goal
  • The Three Components of a Perfect Facebook Ad
  • Staying “Clean”—Ensuring You Don’t Break Facebook’s Ad Rules
  • Where to Advertise (column, News Feed, mobile, and more)
  • Step-by-Step Walkthrough: Creating a ROI-Tracked Advertising Campaign
  • When Things Go Wrong

Module 4: Extending Your Budget (Bidding Like a Pro)

  • Understanding Bidding—The Internet Marketer’s Martial Art
  • Tactics to Drive Your Per-Action Cost Down
  • Retargeting: Reaching People Who’ve Visited Your Web Site in the Past
  • Tod’s Secret IFRAME Trick to Keep Costs In Line
  • Conversion Tracking In Detail—Ensuring Your ROI
  • Creating Compelling Offers and Questions That Go Viral

Module 5: Advanced Ninja Tips

  • Tod’s $1/day Trick to Bypass Edgerank—Reach Nearly All Your Fans
  • Pushing More People to Your Web Site (Domain Sponsored Stories)
  • Targeting Your Existing Customers (Custom Audiences)
  • Gaining More Customers With Lookalike Audiences
  • Perfect Your ROI With A/B Testing
  • Tod’s List of the Best Online Marketing Resources

Module 6: Extended: All Your Questions Answered

A special extended Q&A session to answer common questions participants in the program have asked.

Bonus #1: Responding to Negative Comments the SWARM Way

In this extended module, you will learn how to convert attackers to advocates using Tod Maffin’s “SWARM Method”—the right way to respond if your organization is at the receiving end of negative comments online. Tod’s SWARM Method is in use in major organizations around the world.

Bonus #2:  Full Walkthrough of Facebook’s New Page Insights

A complete 30-minute video tutorial on using Facebook’s new Page Insights tool—in full detail. Tod Maffin examines how to uncover content trends your fans respond to, how to determine what types of posts they tend to dislike, and how to benchmark your data against previous periods.