Terry O'Reilly

Speaker


Terry O’Reilly

Host of CBC Radio's Under the Influence

Terry O’Reilly is the familiar voice behind the hit CBC radio shows O’Reilly on Advertising, The Age of Persuasion, and his current program, Under the Influence, where he explores the business, the craft, and the promise of promotion. In his intriguing talks, O’Reilly explores how our culture is shaped by marketing, as well as providing his expertise on branding, campaigns, spin, and more.

O’Reilly began his career in radio, and then went on to become an award-winning copywriter for a number of Toronto advertising agencies. He created campaigns for many of the top brands in the country, including Labatt, Molson, Bell, and The Hudson’s Bay Company. In 1990, Terry co-founded Pirate Radio & Television with a staff of 50, with eight recording studios in Toronto and New York City.

O’Reilly has received Lifetime Achievement Awards by the Advertising & Design Club of Canada, The Television Bureau of Canada, and the American Marketing Association. He has also been granted an Honorary Doctor of Laws Degree from McMaster University in 2012,  an Honorary Bachelor of Applied Arts Degree from Humber College in 2014, and an Honorary Doctor of Civil Law Degree from St. Mary’s University in Halifax in 2015.

He is the co-writer the bestselling book, The Age of Persuasion: How Marketing Ate Our Culture, and his second book, This I Know: Marketing Lessons from Under the Influencewill be published in the spring of 2017.


The Power of Branding

This presentation explains why creating and protecting a brand is so vitally important, whether your company is big or small.

One of the most critical aspects of marketing is to differentiate your product – even when the category is filled with smart competitors. This talk helps your audience understand what a brand is, the enormous benefits branding can deliver, and how to carefully create a unique identity. This talk includes:

  • How branding can differentiate your product from all competitors.
  • How a unique brand is comprised of your philosophy, your reputation, your history and your promise.
  • How a brand recruits your customer’s heart.
  • Why brands attract attention.
  • How branding can re-position a company to a younger, or completely new audience.
  • How branding can create reservoirs of goodwill a company can draw on in difficult times.
  • Why branding can help instill confidence in consumers for new product launches.
  • How a strong brand can guide the wavering hand of customers in your direction during lean times.
  • Why smart branding can create intense customer loyalty.

This talk includes powerful examples of smart branding in a media-rich presentation that demonstrates each point with some of the best branding from around the world.

Don't Outspend Them, Outsmart Them

Budget should never get in the way of great marketing.

In a world where most advertisers don’t have huge budgets to trounce the competition, where small advertisers are up against deeper pockets, and where not–for–profit communicators struggle to make an impact, there is a way to gain remarkable returns.

This presentation explains how to outsmart the competition, not outspend them. All it takes is a different mindset and a different kind of creativity. This talk includes:

  • How to see the world through fresh eyes, and recognize the opportunities others miss.
  • How some of the smartest ideas cost the least amount of money.
  • How inexpensive ideas can make the biggest impact on customers.
  • Why affordable ideas can attract a lot of press.
  • How small budgets can inspire great creativity.
  • How small companies and not-for-profits can attract as much attention as bigger companies.
  • Why emotion is the key.

This presentation is media-rich and demonstrates amazing ideas from around the world from organizations that chose to spend creativity, not dollars.

The Power of Customer Service

Customer Service = Profit.

So many companies either don’t understand this rule, or need help implementing it. Great companies know it’s not enough to have customers leave satisfied – the key is to have them leave happy. That is a step beyond service. Superb customer service creates intense customer loyalty and fuels referrals. This talk helps companies or organizations to:

  • Create emotional connections with customers.
  • Understand that people remember people – not products.
  • Review all the customer touch-points in your company.
  • Look for hidden opportunities to deliver memorable customer service.
  • Understand how to position customer service as a competitive advantage.
  • Harvest customer service stories.
  • Understand how to advertise and promote those customer service stories.
  • Understand why Customer Service is marketing.

This presentation includes inspiring stories from around the world, and examples of incredible and unexpected customer service ideas that your audience can implement immediately.

The Power of Emotion in Marketing

This presentation explains why your customers have to feel your message, not just understand it.

If you want to truly connect with your customers – and potential customers – you must employ Emotion in your marketing. Most communication is just flat information – aimed solely at the head. Yet we make 80% of our decisions with our heart.

This talk helps your audience understand the difference between typical information-based marketing versus the powerful impact of emotionally-charged messages. This presentation includes:

  • The reasons why most customers ignore straight information – even when it’s vitally important to them.
  • Where to look to uncover an Emotional insight.
  • How to use that insight to market to your greatest area of opportunity.
  • How to aim for the heart, not the head.
  • Why Emotion creates intense customer loyalty.
  • How to avoid the one pitfall of Emotional marketing.
  • Why Emotion trumps all other communication tools.

The talk also shows remarkable examples from around the world where advertisers and not-for-profit organizations have used Emotion to achieve outstanding results.

The Power Of Storytelling

The company with the best story wins.

This presentation is about the power of Storytelling. The smartest, most effective marketers in the world use storytelling to persuade. We are all hard-wired to love stories, and every product and service has a compelling story to tell. This talk helps your audience understand how to build stories and gives them the tools to start using storytelling in their own businesses. This presentation includes:

  • How storytelling can add immediate value to your product/service.
  • How to harvest stories from your company/organization and your customers.
  • How storytelling can communicate intangible qualities like trust, confidence and security.
  • How stories can launch new products and maintain mature brands.
  • How storytelling creates intense customer loyalty.
  • Why the best storytellers are the best listeners.
  • Why storytelling is one of the most cost-effective strategies in marketing.

This presentation also includes powerful examples of Canadian and international marketing campaigns that used storytelling in surprising and enormously effective ways.

Changing the Conversation

Changing a negative perception is one of the most challenging tasks you can assign to marketing.

Maybe the public thinks your product is old and outdated. Maybe your brand has such a troubled history that you can’t attract new business. Maybe your service is perceived to deliver an undesirable benefit, when in reality, it delivers a highly appealing one. Maybe the tourism to your province or city is dropping because of a negative perception, or maybe rumours or myths are turning potential customers off.

The advertising industry has been changing perceptions and behaviour successfully for decades. Your audience will learn how to re-frame their thinking with insights and tools they can apply directly to their business by learning:

  • How to assess the problem and isolate the obstacle.
  • How to use research to discover a leverage point.
  • How to harness Emotion & Empathy to persuade.
  • How to identify your greatest area of opportunity.
  • How to use your leverage point to change a perception.
  • How to change the conversation both externally and internally.

This presentation contains powerful examples from a variety of companies and organizations that have tackled what seemed like insurmountable problems, and turned them around just by changing the conversation.

Jump the Fence: The Power of Counterintuitive Thinking

Most marketers think within the confines of their category. But that is an artificial boundary.

When out-of-the-box thinking is applied to strategies, marketing problems can be solved, obstacles can be blasted out of the way, and revenues can dramatically improve. All you have to do is “jump the fence.”

This talk gives the audience inspiring lessons in counterintuitive thinking, and includes:

  • How to re-define your category and identify artificial borders.
  • Why it is critical to go against conventional wisdom.
  • How to look to other advertising categories for inspiration.
  • How to look at a marketing problem with absolute fresh eyes.
  • How and where to look for powerful strategic insights.
  • Why counterintuitive thinking requires superb execution.
  • How counterintuitive thinking can overcome difficult market conditions and competitors with deeper pockets.

This presentation is full of utterly remarkable stories of how organizations used intuitive thinking to achieve outstanding results. All they did was ‘jump the fence’ in their thinking.

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire you and your staff to take action, be it in your personal lives, your workplace, or both. Read More

Conference Speakers

The Impact of a Speech Can Last Forever

Speakers' Spotlight represents a talented roster of some of the world's most extraordinary conference speakers. Our conference speakers' experience is as broad as it is deep, and they are all leaders in their fields, which include business, politics, sports, the media, academia, science, technology, culture and entertainment. Our conference speakers are thought-provoking and action-oriented and leave their audiences, whether speaking to a group of 10, 100, 1000 or more, enlightened and inspired.

Speakers' Spotlight's conference speakers frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our conference speakers arrive on time, and will have conferred with you in advance to ensure they have everything they need in order to deliver an impactful speech. Our conference speakers frequently use well designed visuals, such as photos, slide shows, or video clips to bring other elements of interest into their talks, and our conference speakers frequently build-in time during their talks to allow for an audience Q&A, ensuring your staff has a chance to ask questions of the particular conference speaker they have just heard.

Some of our conference speakers in high demand include David Chilton, Bruce Croxon, General Rick Hillier, Clara Hughes, Ron James, Amanda Lang, Stephen Lewis, Patricia Lovett-Reid, Mark Kielburger, Kevin O'Leary, Jeff Rubin, and Margaret Trudeau.

Speakers' Spotlight is committed to serving the diverse needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking conference speakers, and we work hard to find the conference speakers that will best meet and exceed your needs. Whatever you require are when it comes to conference speakers, Speakers' Spotlight will work had to ensure that you get the conference speakers that are right for you.

Keynote Speakers

Speakers' Spotlight: The Key Ingredient To Finding Your Perfect Speakers

Speakers' Spotlight represents a vast roster of some of the world's most extraordinary keynote speakers in fields such as business, politics, sports, the media, academia, science, technology, culture and entertainment. Our keynote speakers run the gauntlet from spoken word poet Sarah Kay, to business guru Simon Sinek; from young athlete Olympic athlete Adam van Koeverden to the wrongly incarcerated former boxer Ruben Carter; from Margaret Trudeau to her son Justin Trudeau. Whatever your needs are for your keynote speakers, Speakers' Spotlight the keynote speakers that will fill them.

Our keynote speakers can adjust their talks to suit your needs, whether you're looking for an address by keynote speakers of 15, 30, or 45 minutes or more, our keynote speakers will confer with you before your engagement to ensure that their talks meet your needs. Our keynote speakers frequently adjust their speeches to include important talking points your organization or company needs emphasized, and will also often adjust content so it is individually tailored to your audience. For instance, if your audience is primarily those in the auto industry, our keynote speakers will draw on anecdotes from that industry in order to ensure their speech is relatable. Our keynote speakers are usually available in the days and weeks prior to your event to discuss your needs and go over any details (such as audio visual requirements) that arise.

Speakers' Spotlight is committed to meeting the different needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking keynote speakers, and we work hard to find the keynote speakers that will provide the best match for your event. Whatever you require are when it comes to keynote speakers, Speakers' Spotlight will work had to ensure that you get the keynote speakers that are right for you.

Motivational Speakers

Motivating the world

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire leaders and employees to take action, be it in their personal lives, their workplace, or both. Speakers' Spotlight's motivational speakers address everything from encouraging audiences to adapt healthy lifestyles to unifying groups to achieve professional goals. Our motivational speakers work with an astonishing range of companies in sectors such as science, technology, finance, advertising, and manufacturing, as well as professional organizations, cultural institutions, and non-profit entities and government, throughout North American and around the world.

Motivational speakers that work with Speakers' Spotlight frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our motivational speakers arrive on time, work with the client in advance to ensure the proper set up of their audio/visual needs so that everything will go smoothly when they hit the stage, and often include Q&A sessions in their talks so that your staff can ask any questions of our motivational speakers that they may wish.

Using Speakers' Spotlight to book your motivational speakers obviously offers many advantages. You reap the benefits of our experience and expertise, as we can help you select the best motivational speakers for your motivational speakers' engagement.

Our motivational speakers include prominent motivational speakers - and many of them household names -- such as Roberta Bondar, Michael "Pinball" Clemons, Terry Evanshen, Scott Harrison, John Izzo, Simon Jackson, Craig Kielburger, Dr. Samantha Nutt, Simon Sinek, Severn Cullis-Suzuki and Brett Wilson.

Whatever your needs are when it comes to motivational speakers, Speakers' Spotlight has the motivational speakers that will both meet -- and exceed -- your expectations.

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