Stephen Shedletzky

Speaker, L&D


Stephen Shedletzky

Head Engagement Officer, Simon Sinek’s Start With Why

Stephen Shedletzky strives to engage people in meaningful ways. He supports leaders and teams as they create environments where their people feel inspired to go to work (and feel safe and valued while they are there), so they can go on to accomplish remarkable things.

As the founder of his company, InspirAction, and head engagement officer with Simon Sinek’s team at Start With Why, Stephen serves those inspired by the movement to inspire and live in service to others. He speaks, leads workshops, consults and coaches to help leaders and organizations discover, articulate and live their Why–their driving purpose, cause, or belief, with clients including the Business Development Bank of Canada, the Ontario Provincial Police, Rutgers University, Travel Alberta, Kimpton Hotels & Restaurants and the Toronto Management Exchange.

Stephen graduated from the Richard Ivey School of Business with an Honours in Business Administration, focusing on leadership, communication, and strategy, and also co-hosts and co-produces the Start With Why Podcast, downloaded in over 150 countries worldwide.


How Great Teams and Organizations Pull Together

Some organizations have cultures where their people are able to trust each other so deeply that they would literally put their lives on the line for each other. Other cultures, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?

Since 2011, Stephen Shedletzky has worked in partnership with Simon Sinek and his team to help leaders and organizations create more fulfilling places to work.

Using Simon’s concepts and Stephen’s own examples, Stephen explains how leaders can harness the natural drivers that exist in us all to create an environment that attracts the right people, inspires their engagement and loyalty, and encourages them to work together to create remarkable results.

When leaders set the right conditions for their people, individuals instinctively support one another and overcome the constant dangers that threaten our ability to thrive in today’s marketplace.

Stephen draws on material from Simon’s books, Leaders Eat Last and Start With Why. When the concepts are used together, organizations can become truly fulfilling places to work.

Articulate Your Why

As simple as the Why concept is to understand, one of the biggest challenges an organization will face is clearly articulating its Why. While it may be felt, it can be difficult to put into words. Finding the words for our Why is the first step in being able to communicate it effectively. Until it can be put into words, it’s very difficult to put our Why into action and nearly impossible to scale.

Inspired by Simon Sinek’s Why Discovery Process, this workshop focuses on helping a team, business unit or organization find and clearly articulate their Why in simple language that inspires action. In the workshop, participants will:

  • Learn about and access the Limbic system of the brain.
  • Learn the architecture of a Why statement.
  • Explore the importance of two interrelated ideas – Contribution + Impact.
  • Take part in exercises designed to accomplish two things: 1) Articulate the first draft of the organization’s Why, and 2) relate the Why to the team, business unit or organization’s     values and guiding principles.

While the ½ day will enable participants to get a first-draft of their team, unit’s or organization’s Why statement, the full day allows for refinement of the draft and an opportunity to explore ideas for implementation.

Why Discovery Workshop for Entrepreneurs and Individuals

Our Why is the cause, purpose or belief that inspires us to do what we do. It acts like a lighthouse that guides us toward fulfillment in our career.

Associations, colleges and universities can provide a wonderful opportunity for their members or students to go beyond understanding the concept of Why by giving each participant the gift of articulating their unique Why statement.

In this intimate group workshop, participants will:

  • Learn the architecture of a Why statement.
  • Explore the importance of two interrelated ideas – Contribution + Impact.
  • Experience and participate in demonstrations of the Why Discovery Process.
  • Work in partners to help each other discover their Why.
  • Be equipped with tools and ideas to start living their Why.

Why Discovery Course

In this interactive course, Simon Sinek, the bestselling author of Start With Why, will lead you step-by-step through his “Why Discovery Process.” Simon helps you clearly articulate your unique Why Statement; learn the architecture of a Why Statement; explore the importance of two interrelated ideas: Contribution + Impact; and provide tips on what to do now that you know your Why.