Branding and Customer Engagement Strategist
Shashank Nigam has jet fuel running through his veins. A marketing and branding thought leader, Shashank is an aviation consultant who has helped to reshape over 75 airlines’ approach to their customers and staff every day. But his message is not limited to airlines in the least – it’s useful to all organizations who are looking to better attract customers and meaningfully connect with them; who wish to heighten their employee retainment and empowerment; who seek to be crisis ready; and who want to use digital and social media for optimum effect.
The youngest winner of the Global Brand Leadership Award and a speaker who has addressed clients around the world, Shashank’s energetic, information-laden talks have audiences laughing at his straight shooting perspectives, marveling at his insight, and – most importantly – equipped with the tools to take immediate action to create success.
Shashank’s new book, SOAR, highlights ten exceptional airline brands who are thinking differently about branding, and executing brilliantly. His impassioned perspectives on airline marketing have been featured in over 100 media outlets, including the BBC, CNBC, Reuters and Bloomberg, and in leading publications like The Wall Street Journal and The New York Times. Additionally, his thoughts are also featured in his monthly column in Flight’s Airline Business.
Shashank is an alumnus of Singapore Management University and Carnegie Mellon University in Information Systems Management and Business Management.