Brand Innovation Consultant | Bestselling Author
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? The answer is “fascination,” and―as Sally Hogshead explains―it’s the most powerful way to influence decision making. More persuasive than marketing, advertising, or any other form of communication, Sally explains why, and how, we become captivated and leaves all her clients, including brands such as Coca-Cola, Nike, and Target, fascinated by what she has to say.
With an impressive background in advertising copywriting (which included opening the LA branch of Crispin, Porter and Bogusky as creative director), Sally is a brand innovation consultant and the bestselling author of the book Fascinate.
Sally frequently appears in national media including NBC’s Today Show and The New York Times. Her creativity has won hundreds of awards, and one of her global campaigns hangs in the Smithsonian Museum of American History, and the reality TV show Making It Big dedicated an entire episode to her as “advertising’s icon.”