Sally Hogshead


Sally Hogshead

Brand Innovation Consultant | Bestselling Author

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? The answer is “fascination,” and―as Sally Hogshead explains―it’s the most powerful way to influence decision making. More persuasive than marketing, advertising, or any other form of communication, Sally explains why, and how, we become captivated and leaves all her clients, including brands such as Coca-Cola, Nike, and Target, fascinated by what she has to say.

With an impressive background in advertising copywriting (which included opening the LA branch  of Crispin, Porter and Bogusky as creative director), Sally is a brand innovation consultant and the bestselling author of the book Fascinate.

Sally frequently appears in national media including NBC’s Today Show and The New York Times. Her creativity has won hundreds of awards, and one of her global campaigns hangs in the Smithsonian Museum of American History, and the reality TV show Making It Big dedicated an entire episode to her as “advertising’s icon.”

HOW TO FASCINATE: From First Impressions to Lasting Value

We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.

Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.

Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.

When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.

Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:

  • Identify their personality’s top advantage
  • Make stronger first impressions
  • More quickly earn respect and trust
  • Increase value among co-workers

This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.

CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment

When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored.

In a competitive market, the most fascinating option always wins. How will your participants compete, and win?

Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.

Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

THE 9-SECOND PERSONAL BRAND ANTHEM EXERCISE: How to Introduce Yourself with Value*

*Optional interactive exercise (for keynote 60 minutes or more)

Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, we’re actually damaging our personal brand.

Why? Because too few people realize how to immediately communicate their value.

In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction.

By the end of this session, every participant in the room will have created their own 9-seond “elevator pitch” to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.