Peter Guber

Speaker


Peter Guber

Entrepreneur | #1 NYT Bestselling Author of Tell to Win

Great story telling is more than just entertainment; it is a highly powerful and vastly underutilized professional business tool. Peter Guber, who is among the most successful executives and entrepreneurs in the world of entertainment and communication, has dedicated himself to coaching current and future leaders in the art of telling purposeful stories that propel business success.

Guber is chairman and CEO of the multimedia Mandalay Entertainment Group and a full professor at UCLA who is now teaching for his 40th consecutive year.. Prior to joining Mandalay, he was chairman and CEO of Sony Pictures Entertainment; chairman and CEO of Polygram Entertainment; Co-Founder of Casablanca Record and Filmworks; and President of Columbia Pictures. He has produced or executive produced films that garnered five Best Picture Academy Award nominations (winning for Rain Man) and box office hits that include The Color Purple, Midnight Express, Batman, Flashdance and The Kids Are All Right.

Guber is also the owner and co-executive chairman of the Golden State Warriors, and the co-owner of the Los Angeles Dodgers.

A number-one New York Times bestselling author, Guber’s works include Inside The Deep and Shootout: Surviving Fame and (Mis)Fortune in Hollywood. He wrote a cover article for the Harvard Business Review titled, “The Four Truths of the Storyteller,” and has also authored op-ed pieces for the New York Times and the San Francisco Chronicle. Guber’s business book, Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story, became a #1 New York Times bestseller.


Purposeful Stories for Business Success

Great story telling is more than just entertainment; it is a highly powerful and vastly underutilized professional business tool. It is indeed the secret sauce that can propel your success – whether you are an executive, entrepreneur, sales manager, marketing & communications expert, artist, consultant, inventor, HR professional or assistant.

Unfortunately, by the time most people have entered business, stories, as professional tools, have been dismissed as too soft or suspect and have been replaced by soulless bullets and forgettable data. Yet, only stories and their telling can create the emotional experiences that make the important information embedded within the story memorable, resonant and actionable.

In this entertaining, enlightening and informative presentation, “StoryMan” Peter Guber shares his methodology of how to employ the power of the oral story to:

  • Sell more products/services
  • Lead more persuasively
  • Manage more effectively
  • Inspire greater creativity
  • Foster deeper collaboration
  • Rebrand your product or company
  • Communicate change
  • Generate viral advocacy for your vision or mission
  • Overcome resistance

Takeaways:

Learn where to find stories; what type of story works best for you; how to get your audiences’ attention and intention; the most successful story goals; when to drop your “script,” the power of turning “me” into “we,” the secret of relinquishing control of your story and much more…

Leading and Succeeding in Uncertain Times

The rapid changes reshaping business today requires leaders who stay ahead of the curve, embrace uncertainty, overcome FEAR (which Peter Guber defines as “False Evidence Appearing Real”), and take informed risks by “flying in the red zone” where failure lurks, but a greater opportunity horizon lies.

Guber credits much of his tremendous business success in volatile times to heeding these navigational stakes in not one, but five different industries, from blockbuster, critically acclaimed and award-winning movies like Rain Man, Batman, Gorillas in the Mist and The Kids Are All Right, to owning among the most successful professional minor league baseball teams and stadiums (and now, as owner and co-executive chairman of the NBA franchise, The Golden State Warriors, is in the process of transforming this team under extremely uncertain conditions), to finding, investing in and growing cutting edge new media companies (such as Geek Chic Daily, Mandalay Digital Group and Demand Media), to locating, developing and selling highly profitable real estate ventures, to holding a professorship at UCLA for more than four decades where his highly popular courses consistently sell out.

Be engaged by a creative entrepreneur with the demonstrated success to speak from first person experience on surviving and thriving in uncertain times.

Divining and Designing the Culture of Innovation

How do the most successful companies and leaders generate ideas, unleash the creative talent of their people, move innovative thinking throughout their organization overcoming resistance, and have an accelerated time to market that leaves competitors in the dust?

Peter Guber draws from his four decades of successes in the creative industry of entertainment, innovating on all sides of the food chain, from working with creatives, to corporate, to partners, vendors, and audiences; in addition to leading or investing in cutting edge early stage companies like Demand Media (where he’s on the Board of Directors) and Geek Chic Daily; as well as reinventing sports teams and stadiums in NBA basketball, baseball and hockey to share first person stories based on his demonstrated successes to provide the tools to change your Monday.

Be motivated by a masterful story teller who will ignite and incite the culture of innovation and the tools to execute on it in your organization.

There's No Business Without Show Business

There’s no business without show business… If you can’t show “it”, articulate what “it” is, incite and excite others to viral market “it” for you, no matter what you call “it” in your business, you’ve got what they call in the Hollywood business – a flop.

As someone who has had his share of profitable and critically acclaimed successes like Batman, Rain Man, Flashdance and The Kids Are All Right, in addition to owning and managing record-breaking professional minor league baseball teams and stadiums, as the current owner and co-executive chairman of the NBA franchise, the Golden State Warriors, and now as part of a group that won an auction for the Los Angeles Dodgers baseball team, Peter Guber is in the hit generating business.

But his journey hasn’t been without its misses. In a career that’s spanned four decades, guber has also suffered highly public flops like a professional hockey team where the audience didn’t give a puck, and movies like Bonfire of the Vanities, where people tried to walk out, even when it was shown on planes! Yet, he didn’t surrender. He more than endured – he triumphed!

Who better than guber to share insider stories, insights, and universal takeaways relevant to everyone on the strategies and meetings, wheelings and dealings, missteps and milestones on surviving fame and misfortune in entertainment and sports?

At age 28 guber was Studio Chief at columbia pictures. He then founded Casablanca Record and Filmworks, went on to become Chairman and CEO of Polygram Entertainment, Chairman and CEO of Sony Pictures Entertainment, and is now CEO of Mandalay Entertainment Group.

In addition to his executive experience, Guber has also produced high profile tv mini-series and movies including the successful franchise of Movies for Lifetime, based on world renown author Nora Roberts’ bestselling books; he’s owned or owns professional hockey, baseball and basketball teams; he wrote the bestselling book Shootout: Surviving Fame and Misfortune in Hollywood and turned it into a popular international TV show which ran for 7 years; he is a full professor at UCLA teaching courses to graduate students on topics of business, sports and entertainment; and recently earned #1 New York Times bestseller status with his current business book, Tell to Win: Connect, Persuade and Triumph With the Hidden Power of Story.

In this often hilarious, highly entertaining and always on point speech, audiences will be energized and motivated by someone with first hand experience to know it ain’t over until it’s over and that everyone has the potential to survive misfortune in their industry and generate sweet success.

Changing the Game: Learn How to Play in an Environment Where the Court has Bigger and Stronger Players