Paul Alofs

CEO | Bestselling Author of Passion Capital

Have you ever wondered, “What is the world’s most valuable asset?” It’s a provocative question that every individual and every organization interested in sustainable success must answer. Paul Alofs, bestselling author of Passion Capital: The World’s Most Valuable Asset, and an award-winning senior executive in the retail, entertainment, internet, marketing-services, and social-enterprise sectors, provides his thought-provoking and valuable insights to this invaluable question, delivered in his action-packed and entertaining speeches.

Alofs has had an impressive and varied career trajectory, moving from marketing positions at Colgate-Palmolive to being appointed president of HMV Music Stores Canada. During his tenure with HMV, he increased the company’s annual revenue from $30 million to over $200 million; HMV was voted “Music Retailer of the Year” for six consecutive years by the Canadian Music Industry.

In 1995, he joined BMG Music Canada as president, and was named “Music Industry Executive of the Year” in 1996. He later accepted an executive position with the Walt Disney Company, overseeing 500 Disney Stores and 15,000 employees across North America. He helped launch one of the most successful internet IPOs of the 1990s as President, Strategic Business Units of

Since joining The Princess Margaret Cancer Foundation in 2003 as President and CEO, Alofs has helped raise over $950 million dollars for the Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world. His revolutionary approach to social enterprise has led to his Foundation twice being named “One of Canada’s Most Admired Corporate Cultures.”

Alofs has been recognized as one of Canada’s “Top 40 Under 40,” as well as one of the “Best of the Best” by his Top 40 peers. He has served as board chair of Covenant House, Toronto and on the board of the UICC in Geneva.

Passion Capital: The World's Most Valuable Asset

What is the world’s most valuable asset? What is your company’s most valuable asset? What is YOUR most valuable asset? Ask this question to any leader or business person anywhere in the world and you will likely get one of three answers. The world’s most valuable asset is money or financial capital.  Or how about people or human capital.  Must be ideas or intellectual capital.  All of these well-meaning answers are COMPLETELY WRONG.  Paul Alofs has spent 20 years considering this question and his answer will surprise, inspire and challenge you! Paul has had an incredibly successful career running the 500 North American Disney Stores while based in Los Angeles and the 100 HMV Music Stores and BMG Music while based in Toronto.  His experience and insight deepened after a personal experience with cancer. This experience led him to head up The Princess Margaret Cancer Foundation and help raise over $550 million for one of the world’s top 5 cancer research centres. Paul will lead you through the definition of how to find, build and invest Passion Capital.  He will provide dozens of specific examples of “Passion Capitalists” who have used the 7 principles to transform their passion into Passion Capital. Discover the world’s most valuable asset and how you too can become a Passion Capitalist.  Your career, company cause will never be the same once you discover the principles of Passion Capital.

“Do What You Love and Love What You Do” – an Interactive Work Session on Team Success

This is a four-hour interactive work session for small teams up to 20 people interested in building greater success by doing more of the work they enjoy.  Using the 7 principles or building blocks of Passion Capital, the session is led by Paul  Alofs and involves a highly-interactive and provocative collective effort to work smarter and more successfully.  Any organization in any sector will come away with a specific set of strategies and actions for more productive and enjoyable work.  The session is customized and highly-focused on the specific opportunities and passion of the team.