Neil Z. Stern


Neil Z. Stern

Retail Specialist

If you want your retail business to survive, then you have no choice but to adapt to the new realities of the marketplace. Neil Z. Stern can show you how to capitalize on new trends and let go of old ways that aren’t working. A senior partner with McMillanDoolittle, a global retail consultancy where he specializes in strategic planning and the development of new retail concepts, and the co-author of Winning At Retail and Greentailing and Other Revolutions in Retail, Stern’s presentations are information-packed and indispensable.

Stern has developed strategies and new concepts for a diverse variety of clients across the retail industry including  Federated Department Stores, Sears, T-Mobile, Eddie Bauer, Target, Radio Shack, McDonald’s, Land’s End, Procter & Gamble, and Safeway.

Stern was named to Crain’s Chicago Business “40 under 40” list of prominent Chicago business leaders and was also named as one of the “40 Rising Stars” in retailing by Chain Store Age (in 2002). He is an honors graduate of Columbia University and attended Northwestern’s Kellogg MBA program.

What Will It Take to Thrive in the Global Arena? The Spread of Globalization

Results and insights from a study evaluating retail internationalization trends are the feature in this session.  Stern will also examine the spread of globalization and key factors for success in the global retail marketplace.  From defining a clear reason for being to respecting local culture by partnering with local leadership and talent, Stern explores why some companies succeed while others pack up and go home.

Revolutions in Retail

Based on his book Greentailing and other Revolutions in Retailing, Stern looks at the six key trends that will drive the future of retail success. From greentailing, brands going retail, to the growing role of services and e-commerce and non-traditional retail, Stern illustrates the major trends that will impact the future of retail. Highly visual and experiential, the presentation provides a global overview on what’s next.

Engineering A Winning Customer Experience

Using his proprietary 8C’s model, Stern looks at how to create and execute a successful experience for the consumer. It begins with image and positioning and how to bring customers through the door.  It explores the key elements of the in-store experience and looks at how companies are building successful connections with the customer beyond the purchase. This holistic approach ties together all of the key elements of a winning customer experience.

Winning At Retail

A session built around his first book, Winning At Retail, which discusses key changes in the consumer landscape and what winning retailers need to respond. This is a strategic (and highly visual) look at what separates the winners and losers and what’s needed to create enduring retail success. It is built on McMillanDoolittle’s proprietary EST model of evaluating the retail landscape.