Technology and Marketing Thought Leader
Do you want to have meaningful conversations with your customers but don’t know how to do it? Mike Dover, a leading authority on social media, popular culture, and the economic and social impact of technology, as well as the co-author of Wikibrands: Reinventing Your Business in a Customer-Driven Marketplace, shows organizations how to harness technology to create relationships with their consumers to encourage strengthen brands and encourage long-time consumer loyalty.
Dover led the research that formed the basis for Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How the Net Generation is Changing Your World, with Wikibrands winning the Silver Medal for Marketing Book of the Year for 2011 by Expert Marketeer and named one of the “Top Ten” business books by Booklist Magazine.
He is a professor of marketing at Humber College in Toronto and the Managing Partner of Socialstruct Advisory Group, a boutique research firm.