Mike Dover

Speaker


Mike Dover

Technology and Marketing Thought Leader

Do you want to have meaningful conversations with your customers but don’t know how to do it? Mike Dover, a leading authority on social media, popular culture, and the economic and social impact of technology, as well as the author of Dante’s Infinite Monkeys: Technology Meets the 7 Deadly Sins and  co-author of Wikibrands: Reinventing Your Business in a Customer-Driven Marketplace, shows organizations how to harness technology to create relationships with their consumers to encourage strengthen brands and encourage long-time consumer loyalty.

Dover led the research that formed the basis for Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How the Net Generation is Changing Your World, with  Wikibrands winning the Silver Medal for Marketing Book of the Year for 2011 by Expert Marketeer and  named one of the “Top Ten” business books by Booklist Magazine.

He is a professor of marketing at Humber College in Toronto and the Managing Partner of Socialstruct Advisory Group, a boutique research firm.


Technology Meets the 7 Deadly Sins

Based on the innovative new book Dante’s Infinite Monkeys, this presentation provides an entertaining tour of the negative impacts of technology viewed through the lens of the 7 Deadly Sins.

The audience will hear about:

  • Greed and cybercrime
  • Wrath and online trolls
  • Envy and Facebook frenemies
  • Lust and “love robots”
  • Gluttony and information overload
  • Sloth and autocorrect
  • Pride and Instagram celebrity

The presentation will be customized for each audience including relevant and current case examples.

Operating in the Post-Truth Environment

Online trolls impact national elections. Armies of keyboard warriors attack companies about real or perceived misdeeds. A dissatisfied customer with a large social media following can wreak havoc via Yelp reviews. Corporate governance faces significant new challenges about how to navigate an environment where there are multiple versions of the truth.

How do public relations and brand marketing adjust to a system where messages are challenged and diluted by technology-enhanced alternate voices?

Based on the innovative new book Dante’s Infinite Monkeys: Technology Meets the 7 Deadly Sins, this presentation provides an entertaining tour of the challenges facing business today.

The presentation will be customized for each audience including relevant and current case examples.

Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace

Based on the ground-breaking book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace (co-authored by Mike Dover and Sean Moffitt), this presentation shows how companies can deploy technology to include customers in discussions about their brands in a meaningful way.

The currency at play within these companies is no longer mass communication and passive consumption but customer participation and genuine brand engagement. We will discuss how firms harness cognitive surplus and identifies organizational hurdles to achieving true community. It identifies the skills and characteristics of community managers and discusses a new way to evaluate performance metrics.

The presentation will be customized for each audience including relevant and current case examples.

Rethinking Analytics for the Social Enterprise

Leading companies and technology providers are rethinking the fundamental model of analytics, and a new paradigm are emerging. To take advantage of Big Data, firms need to deploy collective intelligence and build on information from many sources, far broader than simply historical sales and financial information. There are five main characteristics of the new analytics:

  • Data is collected socially
  • Data is analyzed socially
  • Data and tools become mobile
  • Data is more visual, and
  • Data is more current and actionable.

This presentation will illustrate how to extract maximum value from analytics. Specifically, enterprises need to:

  • Ensure that analytics is core to the organization’s mission and is actively used to drive decision-making
  • Conduct an organizational audit
  • Choose optimal technology
  • Ensure data cleanliness and leverage information exhaust
  • Build an effective team to take advantage of analytics, and
  • Build scenarios, test and retest

The Future of Education

Technology is changing education in profound ways; teaching can be conducted in a more innovative, efficient and demographic fashion. Not only are new entrants such as Coursera and Udemy offering brand new educational paradigms, traditional institutions such as M.I.T. and Yale University are making course material available to anyone in the world. This interactive session is delivered in five parts:

  • Part 1 – How the world is changing (the impact of factors such as social media, mass collaboration and customer co-creation)
  • Part 2 – Compelling research from Wikibrands and Grown Up Digital: How today’s youth is different – in both expectations and behaviour
  • Part 3 –   Brand new research about e-textbooks and new digitally-based teaching methods are challenging the traditional campus experience
  • Part 4 – The impact of spiralling student debt on the economics of education
  • Part 5 – What are the keys to effective change: a description of action steps and takeaways