Mike Dover


Mike Dover

Technology and Marketing Thought Leader

Do you want to have meaningful conversations with your customers but don’t know how to do it? Mike Dover, a leading authority on social media, popular culture, and the economic and social impact of technology, as well as the co-author of Wikibrands: Reinventing Your Business in a Customer-Driven Marketplace, shows organizations how to harness technology to create relationships with their consumers to encourage strengthen brands and encourage long-time consumer loyalty.

Dover led the research that formed the basis for Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How the Net Generation is Changing Your World, with  Wikibrands winning the Silver Medal for Marketing Book of the Year for 2011 by Expert Marketeer and  named one of the “Top Ten” business books by Booklist Magazine.

He is a professor of marketing at Humber College in Toronto and the Managing Partner of Socialstruct Advisory Group, a boutique research firm.

Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace

Based on the ground-breaking book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace (co-authored by Mike Dover and Sean Moffitt), this presentation shows how companies can deploy technology to include customers in discussions about their brands in a meaningful way.

The currency at play within these companies is no longer mass communication and passive consumption but customer participation and genuine brand engagement. We will discuss how firms harness cognitive surplus and identifies organizational hurdles to achieving true community. It identifies the skills and characteristics of community managers and discusses a new way to evaluate performance metrics.

The presentation will be customized for each audience including relevant and current case examples.

Rethinking Analytics for the Social Enterprise

Leading companies and technology providers are rethinking the fundamental model of analytics, and a new paradigm are emerging. To take advantage of Big Data, firms need to deploy collective intelligence and build on information from many sources, far broader than simply historical sales and financial information. There are five main characteristics of the new analytics:

  • Data is collected socially
  • Data is analyzed socially
  • Data and tools become mobile
  • Data is more visual, and
  • Data is more current and actionable.

This presentation will illustrate how to extract maximum value from analytics. Specifically, enterprises need to:

  • Ensure that analytics is core to the organization’s mission and is actively used to drive decision-making
  • Conduct an organizational audit
  • Choose optimal technology
  • Ensure data cleanliness and leverage information exhaust
  • Build an effective team to take advantage of analytics, and
  • Build scenarios, test and retest

Wikibranding: Serving the Engaged Citizen

This presentation demonstrates how social media and other technological and societal trends are driving citizen expectations of government even higher than for the private sector. Dover will discuss innovative best practices from governments around the world as well as investigate the specific challenges that public sector companies face with respect to privacy issues. On the other hand, government bodies have a tremendous opportunity to harness innovation via citizen engagement.

Based on the lessons from Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace as well as ongoing cutting-edge research and many years of working with municipal, Provincial, State, and Federal governments, Dover will explore the most effective methods of providing government services, including the needs, expectations and concerns of diverse client segments.

Understanding Canada’s Anti-Spam Legislation

Canada’s Anti-Spam Legislation (CASL) is in effect and presents a great challenge to marketing departments. While the law requires businesses to make changes and introduce new policies, it also represents an opportunity to revisit marketing strategies to make them more innovative and interactive.
This presentation will help attendees understand:

  • The key marketing challenges introduced by CASL
  • “Grey areas” in the legislation including implied consent
  • The impact CASL has on Canadian competitiveness

The Future of Education

Technology is changing education in profound ways; teaching can be conducted in a more innovative, efficient and demographic fashion. Not only are new entrants such as Coursera and Udemy offering brand new educational paradigms, traditional institutions such as M.I.T. and Yale University are making course material available to anyone in the world. This interactive session is delivered in five parts:

  • Part 1 – How the world is changing (the impact of factors such as social media, mass collaboration and customer co-creation)
  • Part 2 – Compelling research from Wikibrands and Grown Up Digital: How today’s youth is different – in both expectations and behaviour
  • Part 3 –   Brand new research about e-textbooks and new digitally-based teaching methods are challenging the traditional campus experience
  • Part 4 – The impact of spiralling student debt on the economics of education
  • Part 5 – What are the keys to effective change: a description of action steps and takeaways

Harnessing Social Media

This presentation will describe the social media phenomenon including its roots, current status and future. The audience will learn about best practice cases of how corporations can deploy social media as well as the best way to build their personal brand. Also addressed in the presentation are the questions ‘What are the most important Social Media platforms?’ ‘What are the key performance metrics for you Social Media?’ and ‘What characteristics should a Community Manager possess?’

Case examples will be customized to suit the audience.

The Net Generation as Customer and Employee

The Net Generation (the oldest born in 1977) was the first to grow up surrounded by digital technology (or “bathed in bits”). This immersion in technology dramatically affected the way these young people think, work, communicate, and play. They operate differently in the workplace and the marketplace. This presentation will describe the key findings from the multi-million dollar research program that formed the basis for Grown Up Digital by Don Tapscott (Mike Dover was the research director). The presentation will also describe how these differences are manifested in the Net Gen as employees and as consumers.