Mike Dover

Speaker


Mike Dover

Technology and Marketing Thought Leader

Do you want to have meaningful conversations with your customers but don’t know how to do it? Mike Dover, a leading authority on social media, popular culture, and the economic and social impact of technology, as well as the co-author of Wikibrands: Reinventing Your Business in a Customer-Driven Marketplace, shows organizations how to harness technology to create relationships with their consumers to encourage strengthen brands and encourage long-time consumer loyalty.

Dover led the research that formed the basis for Wikinomics: How Mass Collaboration Changes Everything and Grown Up Digital: How the Net Generation is Changing Your World, with  Wikibrands winning the Silver Medal for Marketing Book of the Year for 2011 by Expert Marketeer and  named one of the “Top Ten” business books by Booklist Magazine.

He is a professor of marketing at Humber College in Toronto and the Managing Partner of Socialstruct Advisory Group, a boutique research firm.


Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace

Based on the ground-breaking book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace (co-authored by Mike Dover and Sean Moffitt), this presentation shows how companies can deploy technology to include customers in discussions about their brands in a meaningful way.

The currency at play within these companies is no longer mass communication and passive consumption but customer participation and genuine brand engagement. We will discuss how firms harness cognitive surplus and identifies organizational hurdles to achieving true community. It identifies the skills and characteristics of community managers and discusses a new way to evaluate performance metrics.

The presentation will be customized for each audience including relevant and current case examples.

Rethinking Analytics for the Social Enterprise

Leading companies and technology providers are rethinking the fundamental model of analytics, and a new paradigm are emerging. To take advantage of Big Data, firms need to deploy collective intelligence and build on information from many sources, far broader than simply historical sales and financial information. There are five main characteristics of the new analytics:

  • Data is collected socially
  • Data is analyzed socially
  • Data and tools become mobile
  • Data is more visual, and
  • Data is more current and actionable.

This presentation will illustrate how to extract maximum value from analytics. Specifically, enterprises need to:

  • Ensure that analytics is core to the organization’s mission and is actively used to drive decision-making
  • Conduct an organizational audit
  • Choose optimal technology
  • Ensure data cleanliness and leverage information exhaust
  • Build an effective team to take advantage of analytics, and
  • Build scenarios, test and retest

Wikibranding: Serving the Engaged Citizen

This presentation demonstrates how social media and other technological and societal trends are driving citizen expectations of government even higher than for the private sector. Dover will discuss innovative best practices from governments around the world as well as investigate the specific challenges that public sector companies face with respect to privacy issues. On the other hand, government bodies have a tremendous opportunity to harness innovation via citizen engagement.

Based on the lessons from Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace as well as ongoing cutting-edge research and many years of working with municipal, Provincial, State, and Federal governments, Dover will explore the most effective methods of providing government services, including the needs, expectations and concerns of diverse client segments.

Understanding Canada’s Anti-Spam Legislation

Canada’s Anti-Spam Legislation (CASL) is in effect and presents a great challenge to marketing departments. While the law requires businesses to make changes and introduce new policies, it also represents an opportunity to revisit marketing strategies to make them more innovative and interactive.
This presentation will help attendees understand:

  • The key marketing challenges introduced by CASL
  • “Grey areas” in the legislation including implied consent
  • The impact CASL has on Canadian competitiveness

The Future of Education

Technology is changing education in profound ways; teaching can be conducted in a more innovative, efficient and demographic fashion. Not only are new entrants such as Coursera and Udemy offering brand new educational paradigms, traditional institutions such as M.I.T. and Yale University are making course material available to anyone in the world. This interactive session is delivered in five parts:

  • Part 1 – How the world is changing (the impact of factors such as social media, mass collaboration and customer co-creation)
  • Part 2 – Compelling research from Wikibrands and Grown Up Digital: How today’s youth is different – in both expectations and behaviour
  • Part 3 –   Brand new research about e-textbooks and new digitally-based teaching methods are challenging the traditional campus experience
  • Part 4 – The impact of spiralling student debt on the economics of education
  • Part 5 – What are the keys to effective change: a description of action steps and takeaways

Harnessing Social Media

This presentation will describe the social media phenomenon including its roots, current status and future. The audience will learn about best practice cases of how corporations can deploy social media as well as the best way to build their personal brand. Also addressed in the presentation are the questions ‘What are the most important Social Media platforms?’ ‘What are the key performance metrics for you Social Media?’ and ‘What characteristics should a Community Manager possess?’

Case examples will be customized to suit the audience.

The Net Generation as Customer and Employee

The Net Generation (the oldest born in 1977) was the first to grow up surrounded by digital technology (or “bathed in bits”). This immersion in technology dramatically affected the way these young people think, work, communicate, and play. They operate differently in the workplace and the marketplace. This presentation will describe the key findings from the multi-million dollar research program that formed the basis for Grown Up Digital by Don Tapscott (Mike Dover was the research director). The presentation will also describe how these differences are manifested in the Net Gen as employees and as consumers.

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire you and your staff to take action, be it in your personal lives, your workplace, or both. Read More

Conference Speakers

The Impact of a Speech Can Last Forever

Speakers' Spotlight represents a talented roster of some of the world's most extraordinary conference speakers. Our conference speakers' experience is as broad as it is deep, and they are all leaders in their fields, which include business, politics, sports, the media, academia, science, technology, culture and entertainment. Our conference speakers are thought-provoking and action-oriented and leave their audiences, whether speaking to a group of 10, 100, 1000 or more, enlightened and inspired.

Speakers' Spotlight's conference speakers frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our conference speakers arrive on time, and will have conferred with you in advance to ensure they have everything they need in order to deliver an impactful speech. Our conference speakers frequently use well designed visuals, such as photos, slide shows, or video clips to bring other elements of interest into their talks, and our conference speakers frequently build-in time during their talks to allow for an audience Q&A, ensuring your staff has a chance to ask questions of the particular conference speaker they have just heard.

Some of our conference speakers in high demand include David Chilton, Bruce Croxon, General Rick Hillier, Clara Hughes, Ron James, Amanda Lang, Stephen Lewis, Patricia Lovett-Reid, Mark Kielburger, Kevin O'Leary, Jeff Rubin, and Margaret Trudeau.

Speakers' Spotlight is committed to serving the diverse needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking conference speakers, and we work hard to find the conference speakers that will best meet and exceed your needs. Whatever you require are when it comes to conference speakers, Speakers' Spotlight will work had to ensure that you get the conference speakers that are right for you.

Keynote Speakers

Speakers' Spotlight: The Key Ingredient To Finding Your Perfect Speakers

Speakers' Spotlight represents a vast roster of some of the world's most extraordinary keynote speakers in fields such as business, politics, sports, the media, academia, science, technology, culture and entertainment. Our keynote speakers run the gauntlet from spoken word poet Sarah Kay, to business guru Simon Sinek; from young athlete Olympic athlete Adam van Koeverden to the wrongly incarcerated former boxer Ruben Carter; from Margaret Trudeau to her son Justin Trudeau. Whatever your needs are for your keynote speakers, Speakers' Spotlight the keynote speakers that will fill them.

Our keynote speakers can adjust their talks to suit your needs, whether you're looking for an address by keynote speakers of 15, 30, or 45 minutes or more, our keynote speakers will confer with you before your engagement to ensure that their talks meet your needs. Our keynote speakers frequently adjust their speeches to include important talking points your organization or company needs emphasized, and will also often adjust content so it is individually tailored to your audience. For instance, if your audience is primarily those in the auto industry, our keynote speakers will draw on anecdotes from that industry in order to ensure their speech is relatable. Our keynote speakers are usually available in the days and weeks prior to your event to discuss your needs and go over any details (such as audio visual requirements) that arise.

Speakers' Spotlight is committed to meeting the different needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking keynote speakers, and we work hard to find the keynote speakers that will provide the best match for your event. Whatever you require are when it comes to keynote speakers, Speakers' Spotlight will work had to ensure that you get the keynote speakers that are right for you.

Motivational Speakers

Motivating the world

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire leaders and employees to take action, be it in their personal lives, their workplace, or both. Speakers' Spotlight's motivational speakers address everything from encouraging audiences to adapt healthy lifestyles to unifying groups to achieve professional goals. Our motivational speakers work with an astonishing range of companies in sectors such as science, technology, finance, advertising, and manufacturing, as well as professional organizations, cultural institutions, and non-profit entities and government, throughout North American and around the world.

Motivational speakers that work with Speakers' Spotlight frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our motivational speakers arrive on time, work with the client in advance to ensure the proper set up of their audio/visual needs so that everything will go smoothly when they hit the stage, and often include Q&A sessions in their talks so that your staff can ask any questions of our motivational speakers that they may wish.

Using Speakers' Spotlight to book your motivational speakers obviously offers many advantages. You reap the benefits of our experience and expertise, as we can help you select the best motivational speakers for your motivational speakers' engagement.

Our motivational speakers include prominent motivational speakers - and many of them household names -- such as Roberta Bondar, Michael "Pinball" Clemons, Terry Evanshen, Scott Harrison, John Izzo, Simon Jackson, Craig Kielburger, Dr. Samantha Nutt, Simon Sinek, Severn Cullis-Suzuki and Brett Wilson.

Whatever your needs are when it comes to motivational speakers, Speakers' Spotlight has the motivational speakers that will both meet -- and exceed -- your expectations.

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