Speaker, Digital

Michael Vickers

Sales and Marketing Motivator

Michael Vickers inspires enduring success—ultimately, redefining what is possible for today’s sales professionals, leaders, and managers. His sessions are educational and entertaining, filled with useful and hilarious stories. While teaching compelling sales techniques, he shows organizations and audiences how to outsell and out-position the competition, and how to incite lifelong customer loyalty.

Vickers is the Executive Director of Summit Learning Systems, a company that offers customized in-house training and e-learning programs to many of today’s leading companies. His Rainmaker Coaching System has taught thousands of sales people throughout North America the skills that are required to achieve optimum sales performance.

Vickers is the bestselling author of Becoming Preferred: How to Outsell Your Competition. In it, he shares his secrets to mastering the art of sales, as well as Dance of the Rainmaker: Creating Authentic Differentiation in Today’s Competitive Marketplace.

Becoming Preferred: How to Outsell and Outposition the Competition

Based on Michael’s bestselling book, Becoming Preferred, this presentation teaches leading-edge strategies and tactics that will help you outsell your competition. This program will help place you and your company in the preferred position every time.


This popular keynote will teach your audience how to:


-Become the “emotional favourite” in the markets you serve

-Bring “distinctive value” to your customer base

-Deliver “high touch” in a “high task” market

-Insulate your customers from “competitive erosion”

-Overcome “price resistance” with the five customer values

Staying Preferred: Up-level the Brand Experience

As the follow-up to Michael’s best-selling book and keynote, Becoming Preferred, this presentation teaches leading-edge strategies and tactics that will help you out-service your competition. This program will help you insulate your customers from competitive erosion.


This popular program will teach your audience how to:


– Identify and up-level customer touch points

– Bring service-based “distinctive value” to your customer base

– Increase customer satisfaction with “high touch” strategies

– Create a customer-focused culture that is sustainable

– Grow your business with “Customer Advocacy”

Dance of the Rainmaker: How to Get a Bigger Piece of the Pie

This program will give your sales professionals an innovative methodology that will set them apart from the competition. Your team will learn the tactics and strategies that top performers use to become the “preferred provider” in the markets they serve.


This popular program will teach your sales professionals how to:


– Identify and gain access to top decision makers

– Create a sales process that builds trust

– Create and ask “high value” questions

– Shorten the sales cycle with “make sense solutions”

– Increase productivity with the 21st Century Time System

Persuasion: The Art and Science of Influence

Ethical persuasion requires an understanding of the true needs and desires of the person you are persuading, understanding their criteria for action and presenting information in a way that is congruent with their desires.


This popular program will teach your audience how to:


– Become the preferred provider by activating seven psychological triggers

– Position your products benefits for maximum impact and value

– Structure your message to the buyer’s side

– Make you and your company the “emotional favourite”

The Rainmaker Professional Selling System

Michael Vicker’s Rainmaker Professional Sales Coaching System is an innovative business development methodology that will improve the skills and performance levels of your sales professionals. In today’s turbulent marketplace, changes in the buying process are creating fundamental changes in the sales process. The capability of your sales force to facilitate the buying process will have a direct impact on your bottom line. The Rainmaker Professional Sales System will teach your sales team state-of-the art strategies and tactics to give your company a distinct advantage and help you out-position and out-sell the competition by aligning their sales process with the customers buying process.


Your team will learn how to create a powerful sales process that is aligned with the customers buying process and that gives them access to key decision makers within the organization. They’ll learn how to develop and ask strategic “high value” questions that will uncover needs and position your company as the preferred provider in your industry. They’ll discover the secret to presenting solutions that make sense to the customer and shorten the sales process by triggering the customer’s buying emotions.


Michael Vicker’s negotiation and value-added strategies will ensure that you maximize customer value while improving profitability. This training is designed to create sustained performance improvement rather than the quick fix typical of many training programs.


With greater insight into the customers buying process, your sales professionals can understand how customers want to buy and can adjust their sales process to dramatically increase their sales results.  Whether you are only training a handful or hundreds of sales associates, this training is filled with countless strategies that will help you differentiate yourself and your company from the competition.