Innovation and Trends Expert
Max Valiquette helps companies, organizations, and brands find solutions to their problems by better understanding their employees, customers, and communities. Named one of Canada’s “Most Influential Marketers” by Marketing magazine, he has worked with some of the biggest brands around the world throughout the course of his career as a leading marketing and brand strategist. His varied expertise makes him one of the most sought-after public speakers on trends, innovation, marketing, and youth culture.
Valiquette’s unyielding passion for thought leadership, culture, and understanding “what makes people tick” led to his award-winning career as a consumer and cultural strategist. He founded and ran Youthography, North America’s first youth-market focused research and communications firm, and is currently the VP of strategic planning at Publicis. Prior to joining Publicis, he was the Managing Director of Strategy for Bensimon Byrne. Over the course of his career, Valiquette has worked with some of the biggest brands in the world–from Nike to Budweiser to Scotiabank–and everything in between. He also held a three-year term on the Board of the Canada Media Fund, Canada’s single largest cultural production endowment.
As a journalist and broadcaster, Valiquette hosted TVOntario’s weekly youth-oriented current affairs show, VoxTalk; was a frequent contributor to the internationally syndicated television programs Listed and Evolution; and has made frequent appearances as both a panelist and guest-host for the Business News Network’s daily wrap-up show, SqueezePlay. He can be heard every two weeks as a “Round One” panelist on Moore in the Morning, and every month on AM1010’s weekly radio rewind, Viewpoints. Valiquette has appeared on the CBC’s Lang and O’Leary Exchange, written and delivered columns for CBC Radio’s Day One, and appeared on Q and The Current. He also writes for the pages of Canadian Business, Marketing, and Strategy magazines. His insights and opinions have been featured in The Financial Post and The Globe and Mail; on NPR and MuchMusic; and in scores of other media outlets.
Valiquette holds a BA from the University of Ottawa, is a former Central Canadian Debating Champion, and has performed, as a sketch comedian, on the main stage at Second City Toronto.