Jordan Axani

Speaker


Jordan Axani

Focus of World's Most Viral Human Interest Story | Mental Health and Belonging Researcher

Jordan Axani is a social researcher that helps employees and students share their unspoken fears, struggles and hopes with their peers – driving performance, engagement and happiness at work and school. He calls this building “cultures of belonging.” On-stage, Jordan helps people take off the “masks” they wear around others, leading them to accept themselves as they are, and enabling unprecedented peer support around the idea of living authentically.

From working on the revitalisation plan of an earthquake-ridden city in Chile, to contributing to the the Pan Am Athlete’s Village in Toronto, to presenting research on four continents, and consulting Fortune 500s, Jordan’s work over the past 10 years has focused on helping create teams, products, and places where people feel deeply united.

However, in late 2014 everything changed. On a dare, Jordan posted a message online, offering anyone who shared the same name as his previous girlfriend a leftover ticket for a trip around the world with him. The post earned a shocking four-billion media impressions, and made Jordan one of the biggest social media sensations, ever.

Under the weight of his viral fame, Jordan stumbled upon a stark truth that has since been fortified by thousands of interviews: We all live a big lie. That is, a dissonance between what we feel internally and what we project externally. And this gap leads to pronounced mental health challenges, lost productivity, and isolation. In response, we self-inflate or simply fake feeling well, fuelling a cycle of lies and cover-ups that are all consuming.

In “What’s Your Big Lie?”, a breakthrough mental health program, Jordan asks audiences to anonymously share what makes them hide who they are, projecting their responses in real-time and demonstrating that no one is ever alone. He uses similar approaches to open the eyes of corporate and organizational audiences to illustrate that the boldest, highest performing businesses are ones where extraordinary openness is an essential pillar of corporate culture and leadership.

Jordan is also the co-host of Impostercast, a top-rated podcast about faking it; the author of the forthcoming book and host of a TV series that unpacks his work on big lies; and he is the inspiration for the lead character of a forthcoming Hollywood drama based on his viral story.


What's Your Big Lie?

Everyone has a big lie: A secret that defines how we show ourselves to the world. But what if we shared it? What would happen next?

This interactive keynote for schools and bold companies puts the audience in the driver seat. First, the audience shares their big lie anonymously from their phones. The responses are curated and displayed in real-time, spanning confessions of abuse, depression, addiction and self-harm. Second, attendees read the big lies of others aloud and reply to each with a message of solidarity. Third, courageous volunteers openly share the story of their own big lie with unprecedented humility, building a collective understanding that no one is ever alone – and that we are validated for who we are.

This keynote is a spark to build a stigma-free culture of openness and vulnerability at school or work. It is ideal for institutions that are looking to encourage peer support, empathy and inclusivity. Each organizer will be provided specific follow-on tools and resources.

Building Something With Impact

Jordan has long treated his own life as an experiment to create things —projects, movements, ideas, companies — in counter-intuitive ways, focusing on how he can make himself as uncomfortable as possible while creating something that will impact at least one other person. His viral episode is simply the most recent, and most high profile, example of this.

When we think of creating something of value, we automatically think of entrepreneurship, which can be a paralyzing and daunting comparison. We do not think of creating much more achievable and potentially fulfilling projects, movements, ideas, events, charities or organizations.

Pulling from dramatic blow-ups and unexpected wins alike, and by stitching in the stories of others, Jordan will unearth the process of pushing deep, embracing vulnerability without apology, and iterating relentlessly all in a bid to build something from what would otherwise be just an idea.

Branding and Storytelling with Humility

Marketers and their corporate clients strive to create the next viral sensation. And while “viral” is a romantic idea, the reality is much more complicated – and it hinges on telling a story and building a brand that taps into the humility we all share.

Speaking as a former marketer whose story went globally viral (three times), Jordan shares what his accidental stint of virality taught him about creating a story that captivated the world. During this talk, Jordan will discuss the ingredients that make an emotional connection with an audience, how to think about story arcs, how to inject entrepreneurism to evolve the conversation, and how to create content with a higher purpose than simply brand building, sales or impressions. Conversely, Jordan will also share difficult lessons on minimizing the risk of negative publicity and shaming.

For students, corporate, agency and professional audiences alike, this engaging talk will demystify virality. Never before has there been an opportunity to explore such a truly viral story first-hand through the eyes of a marketer.

Thriving In Virality: Creating, Managing and Sustaining A Viral Story Without Losing Your Shirt

Marketers and their corporate clients strive to create the next viral sensation. And while “viral” is a romantic idea, the reality is much more complicated.

Speaking as a former marketer whose story went globally viral (three times), Jordan shares what his accidental stint of virality taught him about creating, managing and sustaining a story that can captivate the world. During this talk, Jordan will discuss the ingredients of content that make an emotional connection with an audience, how to drip new content and story arcs, and how to create content with a higher purpose than simply brand building, sales or impressions. Conversely, Jordan will also share difficult lessons on minimizing the risk of negative publicity and shaming.

For corporate, agency and professional audiences alike, this engaging talk will demystify virality. Never before has there been an opportunity to explore such a truly viral story first-hand through the eyes of a marketer.

Something vs. Nothing

Jordan has long treated his own life as an experiment to create things—projects, movements, ideas, companies—in counterintuitive ways, focusing on how he can make himself as uncomfortable as possible while creating something that others will love. His viral episode is simply the most recent, and most high profile, example of this.

When we think of creating something of value, we automatically think of entrepreneurship, which can be a paralyzing and daunting comparison. We do not think of creating much more achievable and potentially fulfilling projects, movements, ideas, events, charities or organizations.

Very few people feel confident in how to make an idea into something real and enduring, while bettering themselves in the process. Pulling from his countless failures but few successes and inspiring stories of others, Jordan will unearth the process of pushing deep, embracing your own vulnerability and “owning it until you make it.”

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire you and your staff to take action, be it in your personal lives, your workplace, or both. Read More

Conference Speakers

The Impact of a Speech Can Last Forever

Speakers' Spotlight represents a talented roster of some of the world's most extraordinary conference speakers. Our conference speakers' experience is as broad as it is deep, and they are all leaders in their fields, which include business, politics, sports, the media, academia, science, technology, culture and entertainment. Our conference speakers are thought-provoking and action-oriented and leave their audiences, whether speaking to a group of 10, 100, 1000 or more, enlightened and inspired.

Speakers' Spotlight's conference speakers frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our conference speakers arrive on time, and will have conferred with you in advance to ensure they have everything they need in order to deliver an impactful speech. Our conference speakers frequently use well designed visuals, such as photos, slide shows, or video clips to bring other elements of interest into their talks, and our conference speakers frequently build-in time during their talks to allow for an audience Q&A, ensuring your staff has a chance to ask questions of the particular conference speaker they have just heard.

Some of our conference speakers in high demand include David Chilton, Bruce Croxon, General Rick Hillier, Clara Hughes, Ron James, Amanda Lang, Stephen Lewis, Patricia Lovett-Reid, Mark Kielburger, Kevin O'Leary, Jeff Rubin, and Margaret Trudeau.

Speakers' Spotlight is committed to serving the diverse needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking conference speakers, and we work hard to find the conference speakers that will best meet and exceed your needs. Whatever you require are when it comes to conference speakers, Speakers' Spotlight will work had to ensure that you get the conference speakers that are right for you.

Keynote Speakers

Speakers' Spotlight: The Key Ingredient To Finding Your Perfect Speakers

Speakers' Spotlight represents a vast roster of some of the world's most extraordinary keynote speakers in fields such as business, politics, sports, the media, academia, science, technology, culture and entertainment. Our keynote speakers run the gauntlet from spoken word poet Sarah Kay, to business guru Simon Sinek; from young athlete Olympic athlete Adam van Koeverden to the wrongly incarcerated former boxer Ruben Carter; from Margaret Trudeau to her son Justin Trudeau. Whatever your needs are for your keynote speakers, Speakers' Spotlight the keynote speakers that will fill them.

Our keynote speakers can adjust their talks to suit your needs, whether you're looking for an address by keynote speakers of 15, 30, or 45 minutes or more, our keynote speakers will confer with you before your engagement to ensure that their talks meet your needs. Our keynote speakers frequently adjust their speeches to include important talking points your organization or company needs emphasized, and will also often adjust content so it is individually tailored to your audience. For instance, if your audience is primarily those in the auto industry, our keynote speakers will draw on anecdotes from that industry in order to ensure their speech is relatable. Our keynote speakers are usually available in the days and weeks prior to your event to discuss your needs and go over any details (such as audio visual requirements) that arise.

Speakers' Spotlight is committed to meeting the different needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking keynote speakers, and we work hard to find the keynote speakers that will provide the best match for your event. Whatever you require are when it comes to keynote speakers, Speakers' Spotlight will work had to ensure that you get the keynote speakers that are right for you.

Motivational Speakers

Motivating the world

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire leaders and employees to take action, be it in their personal lives, their workplace, or both. Speakers' Spotlight's motivational speakers address everything from encouraging audiences to adapt healthy lifestyles to unifying groups to achieve professional goals. Our motivational speakers work with an astonishing range of companies in sectors such as science, technology, finance, advertising, and manufacturing, as well as professional organizations, cultural institutions, and non-profit entities and government, throughout North American and around the world.

Motivational speakers that work with Speakers' Spotlight frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our motivational speakers arrive on time, work with the client in advance to ensure the proper set up of their audio/visual needs so that everything will go smoothly when they hit the stage, and often include Q&A sessions in their talks so that your staff can ask any questions of our motivational speakers that they may wish.

Using Speakers' Spotlight to book your motivational speakers obviously offers many advantages. You reap the benefits of our experience and expertise, as we can help you select the best motivational speakers for your motivational speakers' engagement.

Our motivational speakers include prominent motivational speakers - and many of them household names -- such as Roberta Bondar, Michael "Pinball" Clemons, Terry Evanshen, Scott Harrison, John Izzo, Simon Jackson, Craig Kielburger, Dr. Samantha Nutt, Simon Sinek, Severn Cullis-Suzuki and Brett Wilson.

Whatever your needs are when it comes to motivational speakers, Speakers' Spotlight has the motivational speakers that will both meet -- and exceed -- your expectations.

Zync is a marketing agency specializing in corporate brand identity and responsive web design.