Jackie Huba

Speaker, L&D


Jackie Huba

Expert on Customer Loyalty and Word of Mouth Marketing

Jackie Huba’s work has been called “the word-of-mouth-gospel” by Forbes magazine. An expert on creating and sustaining customer loyalty, Huba is the bestselling author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, and is the co-author of Citizen Marketers: When People are the Message, along with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Interactive and engrossing, Huba isolates the strategies organizations can apply to engage their customers like never before.

Huba has keynoted for audiences at Disney, American Express, Dell, Rogers, and Kraft to help them create unprecedented loyalty in their customer base.

Huba is a Forbes.com contributor, penning a column on customer loyalty and word of mouth marketing. Huba’s work has also frequently been featured in media such as The Wall Street Journal, The New York Times, Businessweek, and Fast Company.

Huba was a founding board member of the Word of Mouth Marketing Association, is an 11-year veteran of IBM and was named as one of the “ten most influential online marketers.”


Loyalty Lessons from Lady Gaga

It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 39 million Twitter followers and 58 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration.

Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the seven strategies businesses can apply in an engaging and interactive presentation based on the research from her new book, Monster Loyalty: How Lady Gaga Turn Followers into Fanatics.  They include:

  • Focus on your “one percenters.” Gaga spends most of her effort on just 1% of her audience, the highly-engaged superfans who drive word of mouth.
  • Lead with values. Gaga is consistent in her message of being yourself and loving others for who they are. That display of values creates a deep emotional connection.
  • Give them something to talk about. Whether by wearing a meat dress or ‘dying’ in a pool of blood onstage, she knows what will get people talking.

Key takeaways:

  • How Stefani Joanne Angelina Germanotta became the Queen of Pop
  • Gaga’s philosophy on how to build a long term customer strategy
  • The 7 lessons of how Gaga engenders customer loyalty
  • How to build a “monster loyalty” in your own customer base

Creating Customer Evangelists

It’s the holy grail of marketing: customers who evangelize your product or brand to friends, colleagues and family with authentic emotion and conviction. They are customers who put their own reputations on the line and have nothing to gain except, perhaps, happiness from helping someone discover the joy of your brand. Recognizing and finding these elite customers who power your sales is a challenge for almost any organization. The cultural meme of “customer evangelism” that authors Jackie Huba and Ben McConnell conceptualized in their book best-selling book Creating Customer Evangelists has spread to hundreds of organizations around the world that use it as a barometer of their marketing efforts. This entertaining and provocative presentation shares convincing evidence of why customer evangelists matter and how organizations can attract more of them using the right strategies and tactics.

Key takeaways:

  • The correlation between customer evangelism and revenue growth
  • The 7 clues to understanding who your evangelists are
  • The 6 strategies to creating more of them create and embrace their evangelists
  • Examples of how innovative companies today are nurturing and growing their customer evangelists

The One Percenters

Who are the One Percenters? They are a business’ most loyal, most engaged customers. This core group of customers, in general, makes up about one percent of a customer base. These are the fanatical customers who spread the word about your product, create online content  and fan art, and organize other customers to collaborate online. Customer loyalty expert Jackie Huba will explain how this 1% is may be very small part of the customer base, yet they have enormous influence in helping the business grow and recruiting new customers, online and offline.

Key takeaways:

  • Implications of focusing on customer acquisition to the detriment of existing customer loyalty
  • Finding your One Percenters
  • Best practices for engaging your One Percenters
  • Examples of how leading companies are building programs to connect with their One Percenters

Word of Mouth: The Most Effective Marketing in an Advertising-Drenched World

How do companies compete in a marketplace where the typical American is exposed to 5,000 advertising messages per day? Jackie Huba presents a framework for building a brand or company that’s worth talking about, from having the right purpose and values to developing the kind of story that people will easily understand and spread. Word of mouth that builds brands isn’t based on stunts and gimmicks; it’s based on a company demonstrating its buzzworthy values through the product/service experience. With inspiring and relevant examples, this presentation is the motivation for companies to start doing more of the right things that get customers talking.

Key takeaways:

  • The cost of acquiring customers through traditional advertising
  • Why word of mouth is the best indicator of revenue growth
  • How a well-defined purpose creates its own advertising
  • The elements of a brand or company story that spread
  • How companies in various industries create word of mouth for their company

Customer loyalty workshops

Length: Half-day / Full-day

Jackie Huba, a former IBM executive, uses her experience and business expertise, to help some of the most innovative companies learn how to create more customer loyalty. Working in partnership with his clients, Jackie uses her analytical skills and strategic insight to create customized workshops and training

Based on the research from Monster Loyalty, Creating Customer Evangelists and Citizen Marketers, learn how to cultivate advocates in your customer base and grow your business through referrals and word of mouth from customer loyalty expert Jackie Huba.

Here are some options to choose from:

 

Half-day seminar

  • Custom four-hour seminar designed specifically for your business.
  • Learn the customer loyalty methodology used by Lady Gaga and other well-known companies and organizations like Whole Foods, Dell, Method, Makers Mark and others.
  • Application of the methodology to your specific business including:
    • How to identify and nurture your One Percenters, the small group of advocates who will grow your business through word of mouth
    • Leading with values to connect emotionally with customers
    • Creating a sense of community amongst your customers
  • Can be designed for small or large groups at your location or meeting venue

 

Full-day workshop

  • Custom four-hour seminar designed specifically for your business.
  • Learn the customer loyalty methodology used by Lady Gaga and other well-known companies and organizations like Whole Foods, Dell, Method, Makers Mark and others.
  • Application of the methodology to your specific business including:
    • How to identify and nurture your One Percenters, the small group of advocates who will grow your business through word of mouth
    • Leading with values to connect emotionally with customers
    • Creating a sense of community amongst your customers
    • Developing an identity for your best customers using special naming and symbolism
    • Generating word of mouth to get customers talking about you
    • Making your customers feel like rock stars which cements their loyalty bond to you
    • Can be designed for small or large groups at your location or meeting venue

 

Custom 1-on-1 coaching

For those leaders who would like individual coaching on how to create more loyalty and word of mouth in their business. We will work through your specific needs and devise custom solutions for your business. This can be done in-person or through video calls.

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire you and your staff to take action, be it in your personal lives, your workplace, or both. Read More

Conference Speakers

The Impact of a Speech Can Last Forever

Speakers' Spotlight represents a talented roster of some of the world's most extraordinary conference speakers. Our conference speakers' experience is as broad as it is deep, and they are all leaders in their fields, which include business, politics, sports, the media, academia, science, technology, culture and entertainment. Our conference speakers are thought-provoking and action-oriented and leave their audiences, whether speaking to a group of 10, 100, 1000 or more, enlightened and inspired.

Speakers' Spotlight's conference speakers frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our conference speakers arrive on time, and will have conferred with you in advance to ensure they have everything they need in order to deliver an impactful speech. Our conference speakers frequently use well designed visuals, such as photos, slide shows, or video clips to bring other elements of interest into their talks, and our conference speakers frequently build-in time during their talks to allow for an audience Q&A, ensuring your staff has a chance to ask questions of the particular conference speaker they have just heard.

Some of our conference speakers in high demand include David Chilton, Bruce Croxon, General Rick Hillier, Clara Hughes, Ron James, Amanda Lang, Stephen Lewis, Patricia Lovett-Reid, Mark Kielburger, Kevin O'Leary, Jeff Rubin, and Margaret Trudeau.

Speakers' Spotlight is committed to serving the diverse needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking conference speakers, and we work hard to find the conference speakers that will best meet and exceed your needs. Whatever you require are when it comes to conference speakers, Speakers' Spotlight will work had to ensure that you get the conference speakers that are right for you.

Keynote Speakers

Speakers' Spotlight: The Key Ingredient To Finding Your Perfect Speakers

Speakers' Spotlight represents a vast roster of some of the world's most extraordinary keynote speakers in fields such as business, politics, sports, the media, academia, science, technology, culture and entertainment. Our keynote speakers run the gauntlet from spoken word poet Sarah Kay, to business guru Simon Sinek; from young athlete Olympic athlete Adam van Koeverden to the wrongly incarcerated former boxer Ruben Carter; from Margaret Trudeau to her son Justin Trudeau. Whatever your needs are for your keynote speakers, Speakers' Spotlight the keynote speakers that will fill them.

Our keynote speakers can adjust their talks to suit your needs, whether you're looking for an address by keynote speakers of 15, 30, or 45 minutes or more, our keynote speakers will confer with you before your engagement to ensure that their talks meet your needs. Our keynote speakers frequently adjust their speeches to include important talking points your organization or company needs emphasized, and will also often adjust content so it is individually tailored to your audience. For instance, if your audience is primarily those in the auto industry, our keynote speakers will draw on anecdotes from that industry in order to ensure their speech is relatable. Our keynote speakers are usually available in the days and weeks prior to your event to discuss your needs and go over any details (such as audio visual requirements) that arise.

Speakers' Spotlight is committed to meeting the different needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking keynote speakers, and we work hard to find the keynote speakers that will provide the best match for your event. Whatever you require are when it comes to keynote speakers, Speakers' Spotlight will work had to ensure that you get the keynote speakers that are right for you.

Motivational Speakers

Motivating the world

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire leaders and employees to take action, be it in their personal lives, their workplace, or both. Speakers' Spotlight's motivational speakers address everything from encouraging audiences to adapt healthy lifestyles to unifying groups to achieve professional goals. Our motivational speakers work with an astonishing range of companies in sectors such as science, technology, finance, advertising, and manufacturing, as well as professional organizations, cultural institutions, and non-profit entities and government, throughout North American and around the world.

Motivational speakers that work with Speakers' Spotlight frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our motivational speakers arrive on time, work with the client in advance to ensure the proper set up of their audio/visual needs so that everything will go smoothly when they hit the stage, and often include Q&A sessions in their talks so that your staff can ask any questions of our motivational speakers that they may wish.

Using Speakers' Spotlight to book your motivational speakers obviously offers many advantages. You reap the benefits of our experience and expertise, as we can help you select the best motivational speakers for your motivational speakers' engagement.

Our motivational speakers include prominent motivational speakers - and many of them household names -- such as Roberta Bondar, Michael "Pinball" Clemons, Terry Evanshen, Scott Harrison, John Izzo, Simon Jackson, Craig Kielburger, Dr. Samantha Nutt, Simon Sinek, Severn Cullis-Suzuki and Brett Wilson.

Whatever your needs are when it comes to motivational speakers, Speakers' Spotlight has the motivational speakers that will both meet -- and exceed -- your expectations.

Zync is a marketing agency specializing in corporate brand identity and responsive web design.