Howard Behar

Speaker


Howard Behar

Former President of Starbucks Coffee

“It’s not about the coffee,” says Howard Behar, the former president of both Starbucks Coffee Company North America and Starbucks Coffee International.  Believing that “if you regard employees and customers as human beings, everything else will take care of itself,” Behar bases the chain’s mega-success on the power of great leadership to create great relationships with staff and customers alike.

Behar’s career in business spans over 50 years, all in consumer oriented businesses covering several industries. He retired from Starbucks Coffee after 21 years, where he led both the domestic business, as President of North America, as the founding President of Starbucks International, growing the company from 28 retails stores to over 15,000 outlets spanning five continents and into one of the world’s most recognizable brands.

Behar is the author of It’s Not About The Coffee: Lessons on Putting People First from a Life at Starbucks.


Principles of Personal Leadership

1. Know Who You Are: Wear One Hat
Our success is directly related to our clarity and honesty about who we are, who we’re not, where we want to go, and how we’re going to get there. When organizations are clear about their values, purpose, and goals, they find the energy and passion to do great things.

2. Know Why You’re Here: Do It Because It’s Right, Not Because It’s Right for Your Resume

The path to success comes from doing things for the right reasons. You can’t succeed if you don’t know what you’re trying to accomplish and without everyone being aligned with the goal. Look for purpose and passion in yourself and the people you lead. If they’re not there, do something.

3. Think Independently: The Person Who Sweeps the Floor Should Choose the Broom

People are not “assets,” they are human beings who have the capacity to achieve results beyond what is thought possible. We need to get rid of rules–real and imagined–and encourage independent thinking in others and ourselves.

4. Build Trust: Care, Like You Really Mean It

Caring is not a sign of weakness but rather a sign of strength, and it can’t be faked—within an organization, with the people we serve, or in the local or global community. Without trust and caring we’ll never know what could have been possible. Without freedom from fear, we can’t dream and we can’t reach our potential.

5. Listen for the Truth: The Walls Talk

Put the time into listening, even to what’s not said, and amazing results will follow. You’ll know what your customers want, you’ll know why the passion is missing from your organization, you’ll learn solutions to problems that have been sitting there waiting to be picked.

6. Be Accountable: Only the Truth Sounds like the Truth

No secrets, no lies of omission, no hedging and dodging. Take responsibility and say what needs to be said, with care and respect.

7. Take Action: Think like a Person of Action, and Act like a Person of Thought

Find the sweet spot of passion, purpose, and persistence. “It’s all about the people” isn’t an idea, it’s an action. Feel, think, do. Find the balance, but act.

8. Face Challenge: We Are Human Beings First

Use all the principles to guide you during the hardest times. If the challenge is too big, if you’re stuck, take smaller bites. But remember to put people first, and you’ll find the guidance you need.

9. Practice Leadership: The Big Noise and the Still, Small Voice

Leading can be the noisy, “I’m here!” kind of thing. But don’t ever forget that leaders are just ordinary human beings. Don’t let big noises crowd out the truth. Listen to your still, small voice. Let quiet be your guide.

10. Dare to Dream: Say “Yes,” the Most Powerful Word in the World

Big dreams mean big goals, big hopes, big joys. Say “yes” and enjoy all that you are doing, and help others to do the same.

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire you and your staff to take action, be it in your personal lives, your workplace, or both. Read More

Conference Speakers

The Impact of a Speech Can Last Forever

Speakers' Spotlight represents a talented roster of some of the world's most extraordinary conference speakers. Our conference speakers' experience is as broad as it is deep, and they are all leaders in their fields, which include business, politics, sports, the media, academia, science, technology, culture and entertainment. Our conference speakers are thought-provoking and action-oriented and leave their audiences, whether speaking to a group of 10, 100, 1000 or more, enlightened and inspired.

Speakers' Spotlight's conference speakers frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our conference speakers arrive on time, and will have conferred with you in advance to ensure they have everything they need in order to deliver an impactful speech. Our conference speakers frequently use well designed visuals, such as photos, slide shows, or video clips to bring other elements of interest into their talks, and our conference speakers frequently build-in time during their talks to allow for an audience Q&A, ensuring your staff has a chance to ask questions of the particular conference speaker they have just heard.

Some of our conference speakers in high demand include David Chilton, Bruce Croxon, General Rick Hillier, Clara Hughes, Ron James, Amanda Lang, Stephen Lewis, Patricia Lovett-Reid, Mark Kielburger, Kevin O'Leary, Jeff Rubin, and Margaret Trudeau.

Speakers' Spotlight is committed to serving the diverse needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking conference speakers, and we work hard to find the conference speakers that will best meet and exceed your needs. Whatever you require are when it comes to conference speakers, Speakers' Spotlight will work had to ensure that you get the conference speakers that are right for you.

Keynote Speakers

Speakers' Spotlight: The Key Ingredient To Finding Your Perfect Speakers

Speakers' Spotlight represents a vast roster of some of the world's most extraordinary keynote speakers in fields such as business, politics, sports, the media, academia, science, technology, culture and entertainment. Our keynote speakers run the gauntlet from spoken word poet Sarah Kay, to business guru Simon Sinek; from young athlete Olympic athlete Adam van Koeverden to the wrongly incarcerated former boxer Ruben Carter; from Margaret Trudeau to her son Justin Trudeau. Whatever your needs are for your keynote speakers, Speakers' Spotlight the keynote speakers that will fill them.

Our keynote speakers can adjust their talks to suit your needs, whether you're looking for an address by keynote speakers of 15, 30, or 45 minutes or more, our keynote speakers will confer with you before your engagement to ensure that their talks meet your needs. Our keynote speakers frequently adjust their speeches to include important talking points your organization or company needs emphasized, and will also often adjust content so it is individually tailored to your audience. For instance, if your audience is primarily those in the auto industry, our keynote speakers will draw on anecdotes from that industry in order to ensure their speech is relatable. Our keynote speakers are usually available in the days and weeks prior to your event to discuss your needs and go over any details (such as audio visual requirements) that arise.

Speakers' Spotlight is committed to meeting the different needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking keynote speakers, and we work hard to find the keynote speakers that will provide the best match for your event. Whatever you require are when it comes to keynote speakers, Speakers' Spotlight will work had to ensure that you get the keynote speakers that are right for you.

Motivational Speakers

Motivating the world

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire leaders and employees to take action, be it in their personal lives, their workplace, or both. Speakers' Spotlight's motivational speakers address everything from encouraging audiences to adapt healthy lifestyles to unifying groups to achieve professional goals. Our motivational speakers work with an astonishing range of companies in sectors such as science, technology, finance, advertising, and manufacturing, as well as professional organizations, cultural institutions, and non-profit entities and government, throughout North American and around the world.

Motivational speakers that work with Speakers' Spotlight frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our motivational speakers arrive on time, work with the client in advance to ensure the proper set up of their audio/visual needs so that everything will go smoothly when they hit the stage, and often include Q&A sessions in their talks so that your staff can ask any questions of our motivational speakers that they may wish.

Using Speakers' Spotlight to book your motivational speakers obviously offers many advantages. You reap the benefits of our experience and expertise, as we can help you select the best motivational speakers for your motivational speakers' engagement.

Our motivational speakers include prominent motivational speakers - and many of them household names -- such as Roberta Bondar, Michael "Pinball" Clemons, Terry Evanshen, Scott Harrison, John Izzo, Simon Jackson, Craig Kielburger, Dr. Samantha Nutt, Simon Sinek, Severn Cullis-Suzuki and Brett Wilson.

Whatever your needs are when it comes to motivational speakers, Speakers' Spotlight has the motivational speakers that will both meet -- and exceed -- your expectations.

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