Leading Cultural Anthropologist
Grant McCracken looks at the places where culture and commerce, anthropology and economics meet. Through his highly-customized presentations, he provides audiences with a comprehensive―but incisive―review of contemporary culture, and strategies for managing it, for clients such as Microsoft, Philips, Coca-Cola, Bertelsmann, and Intel.
McCracken is the author of several books including Culture and Consumption; Culture and Consumption II; Plenitude; Big Hair; The Long Interview; Flock and Flow; Transformations; Chief Culture Officer; and Culturematic.
McCracken has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum; a senior lecturer at the Harvard Business School; a visiting scholar at the University of Cambridge; and a research affiliate at MIT. He consults widely, including for the Ford Motor Company, the Ford Foundation, Netflix, the Boston Book Festival, Diageo, IBM, the Coca-Cola company, Nike, and the White House.
He holds a PhD in cultural anthropology from the University of Chicago.