Grant McCracken

Speaker


Grant McCracken

Leading Cultural Anthropologist

Grant McCracken looks at the places where culture and commerce, anthropology and economics meet. Through his highly-customized presentations, he provides audiences with a comprehensive―but incisive―review of contemporary culture, and strategies for managing it, for clients such as Microsoft, Philips, Coca-Cola, Bertelsmann, and Intel.

McCracken is the author of several books including Culture and Consumption; Culture and Consumption II; Plenitude; Big Hair; The Long Interview; Flock and Flow; Transformations; Chief Culture Officer; and Culturematic.

McCracken has been the director of the Institute of Contemporary Culture at the Royal Ontario Museum; a senior lecturer at the Harvard Business School; a visiting scholar at the University of Cambridge; and a research affiliate at MIT.  He consults widely, including for the Ford Motor Company, the Ford Foundation, Netflix, the Boston Book Festival, Diageo, IBM, the Coca-Cola company, Nike, and the White House.

He holds a PhD in cultural anthropology from the University of Chicago.


TV Got Better

Quite suddenly, TV got better.  Out with the Dukes of Hazzard, in with Mad Men, Game of Thrones, True Detective, House of Cards, The Good Wife, and Orphan Black.  Grant has done many hundreds of hours of research on this topic in the US, UK, Canada, Brazil and Mexico.  He has observed how a change in popular culture is changing the way we interact as spouses, as friends, as a society.  Against all expectation, TV is becoming the center of our culture and this has big implications for Canadian families, for Canadian culture, for Canadian communicators of every kind.

Culture Matters

Canadians have always been especially good at seeing how and why culture matters.  McLuhan, Ennis, Fulford and Znaimer.  This talk is about how culture serves as the “blue ocean” and the “black swan” for enterprises of every kind. It creates opportunity and disruption. Prepare for the future by taking advantage of the Canadian genius for reading culture.

The Artisanal Trend

Grant has been studying the cultural trend for several years now. What began as an obscure enthusiasm driven largely by Chez Panisse in Northern California has transformed the world of food, spirits, and manufacture of every kind. The results have been revolutionary.  McDonald’s is now challenged by Chipotle. Coca-Cola is now challenged by, um, water!  The old world of consumer capitalism is learning to march to a different drummer and the artisanal trend is now poised to change the very fabric of our society and culture. Listen to Grant has he paints the big picture of this extraordinary trend.

Saving CPG

The Consumer Packaged Goods industry is under attack from new products, producers, channels, and messaging. (Recently Adweek said that while the CPG category is growing, virtually all the big CPG players are losing share.)  The problem here is a fundamental shift in consumer taste and preference. This problem is so big it is not something we can finesse or micromanage. It will take bold ideas and big solutions. Grant will give you the big picture and the specific how-tos needed to sharpen your strategic and creative skills.  He will address a range of solutions: strategy, marketing, new media, advertising, meme making, public relations, and innovation.

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire you and your staff to take action, be it in your personal lives, your workplace, or both. Read More

Conference Speakers

The Impact of a Speech Can Last Forever

Speakers' Spotlight represents a talented roster of some of the world's most extraordinary conference speakers. Our conference speakers' experience is as broad as it is deep, and they are all leaders in their fields, which include business, politics, sports, the media, academia, science, technology, culture and entertainment. Our conference speakers are thought-provoking and action-oriented and leave their audiences, whether speaking to a group of 10, 100, 1000 or more, enlightened and inspired.

Speakers' Spotlight's conference speakers frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our conference speakers arrive on time, and will have conferred with you in advance to ensure they have everything they need in order to deliver an impactful speech. Our conference speakers frequently use well designed visuals, such as photos, slide shows, or video clips to bring other elements of interest into their talks, and our conference speakers frequently build-in time during their talks to allow for an audience Q&A, ensuring your staff has a chance to ask questions of the particular conference speaker they have just heard.

Some of our conference speakers in high demand include David Chilton, Bruce Croxon, General Rick Hillier, Clara Hughes, Ron James, Amanda Lang, Stephen Lewis, Patricia Lovett-Reid, Mark Kielburger, Kevin O'Leary, Jeff Rubin, and Margaret Trudeau.

Speakers' Spotlight is committed to serving the diverse needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking conference speakers, and we work hard to find the conference speakers that will best meet and exceed your needs. Whatever you require are when it comes to conference speakers, Speakers' Spotlight will work had to ensure that you get the conference speakers that are right for you.

Keynote Speakers

Speakers' Spotlight: The Key Ingredient To Finding Your Perfect Speakers

Speakers' Spotlight represents a vast roster of some of the world's most extraordinary keynote speakers in fields such as business, politics, sports, the media, academia, science, technology, culture and entertainment. Our keynote speakers run the gauntlet from spoken word poet Sarah Kay, to business guru Simon Sinek; from young athlete Olympic athlete Adam van Koeverden to the wrongly incarcerated former boxer Ruben Carter; from Margaret Trudeau to her son Justin Trudeau. Whatever your needs are for your keynote speakers, Speakers' Spotlight the keynote speakers that will fill them.

Our keynote speakers can adjust their talks to suit your needs, whether you're looking for an address by keynote speakers of 15, 30, or 45 minutes or more, our keynote speakers will confer with you before your engagement to ensure that their talks meet your needs. Our keynote speakers frequently adjust their speeches to include important talking points your organization or company needs emphasized, and will also often adjust content so it is individually tailored to your audience. For instance, if your audience is primarily those in the auto industry, our keynote speakers will draw on anecdotes from that industry in order to ensure their speech is relatable. Our keynote speakers are usually available in the days and weeks prior to your event to discuss your needs and go over any details (such as audio visual requirements) that arise.

Speakers' Spotlight is committed to meeting the different needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking keynote speakers, and we work hard to find the keynote speakers that will provide the best match for your event. Whatever you require are when it comes to keynote speakers, Speakers' Spotlight will work had to ensure that you get the keynote speakers that are right for you.

Motivational Speakers

Motivating the world

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire leaders and employees to take action, be it in their personal lives, their workplace, or both. Speakers' Spotlight's motivational speakers address everything from encouraging audiences to adapt healthy lifestyles to unifying groups to achieve professional goals. Our motivational speakers work with an astonishing range of companies in sectors such as science, technology, finance, advertising, and manufacturing, as well as professional organizations, cultural institutions, and non-profit entities and government, throughout North American and around the world.

Motivational speakers that work with Speakers' Spotlight frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our motivational speakers arrive on time, work with the client in advance to ensure the proper set up of their audio/visual needs so that everything will go smoothly when they hit the stage, and often include Q&A sessions in their talks so that your staff can ask any questions of our motivational speakers that they may wish.

Using Speakers' Spotlight to book your motivational speakers obviously offers many advantages. You reap the benefits of our experience and expertise, as we can help you select the best motivational speakers for your motivational speakers' engagement.

Our motivational speakers include prominent motivational speakers - and many of them household names -- such as Roberta Bondar, Michael "Pinball" Clemons, Terry Evanshen, Scott Harrison, John Izzo, Simon Jackson, Craig Kielburger, Dr. Samantha Nutt, Simon Sinek, Severn Cullis-Suzuki and Brett Wilson.

Whatever your needs are when it comes to motivational speakers, Speakers' Spotlight has the motivational speakers that will both meet -- and exceed -- your expectations.

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