Dr. Kit Yarrow
Award-Winning Consumer Psychologist
Dr. Kit Yarrow is the envy of her friends―after all, it’s her job to go shopping. An award-winning consumer research psychologist and a professor of both psychology and marketing, she has taught consumer behaviour to audiences around the world. Her speeches on consumer trends, Generation Y, and the psychology of consumers offer priceless tactics to capture the attention of your demographic and keep them coming back.
Dr. Yarrow chairs Golden Gate University’s Psychology Department was named the 2009 Outstanding Scholar of the university. Yarrow has taught consumer behaviour at universities around the world, from Slovenia to Malaysia, including at the Helsinki School of Economics and U.C. Berkeley. As a consultant, her clients have included The Gap, General Electric, Del Monte, Landor, Nokia, and AAA.
She is the author of the revolutionary publication, GenBuy, a book which reveals unique insight into the hearts and minds of Generation Y consumers, and the upcoming book, Decoding the New Consumer Mind. She is frequently called upon by media to share her expertise.