Expert on Intrapreneurship, Innovation and Marketing
Chitra Anand is at the forefront of an important new movement in the workplace: intrapreneurship. Intrapreneurs are the people within your organization who possess an entrepreneurial spirit — driving innovation, creative thinking, and new ideas. The former head of PR for Microsoft Canada, Anand has been an intrapreneur for her entire career. Her engaging talks reveal how to foster that spirit, and how to stay on the cutting edge of market trends, technology, and consumer behaviour.
Anand is an influence and social marketer who is currently completing a PhD focused on the study of intrapreneurship, and is a professor at the Forbes School of Business and Technology. Her research examines the traits of intrapreneurs, how they navigate organizations, and why they are the key drivers of innovation. She also studies shifts in technology, and how the way we communicate has created a massive change in consumer behaviour: the power has transferred from the business to the consumer, and marketers need a whole new perspective on content creation and storytelling.
Anand was Head of Public Relations, Communications, and Corporate Reputation for Microsoft Canada, where she created stories and experiences by engaging with key influencers, media, and in the digital space. Projects she guided there have been awarded IABC Gold Quill Awards and Canadian Public Relations Society Awards of Excellence.
Prior to Microsoft, Anand was Director of Marketing at TELUS Corp. During her tenure there, she led some of their award-winning brand, social media, and sponsorship campaigns, winning rave reviews and massive media attention.
Anand has been named as a “bridge builder” for women in tech by the A-list, a yearly publication that features 50 prominent Indo-Canadians have helped foster relations between Canada and India.
She has an MBA from The Kellogg School of Management and is currently pursuing her PhD at Bradford University. Her work has been featured in several media outlets, such as The Globe and Mail, The Huffington Post, Marketing Magazine and on the CBC.