Social Media and Marketing Expert | Bestselling Author
If words and terms like social networks, blogs, wikis, RSS, and widgets make you feel dizzy with confusion, social media and marketing expert Charlene Li is here to help. Teaching companies how they can use technology to better meet the needs of their employees and customers, Charlene takes the confusion out of the rapidly changing digital world to keep audiences both up-to-date and looking ahead.
Charlene is an influential thought leader and guide on emerging technologies, with a specific focus on social technologies, interactive media, and marketing. She is the co-author of the bestseller, Groundswell: Winning in a World Transformed by Social Technologies. Named “One of the Most Influential Women in Technology” by Fast Company magazine, Charlene is the founder of Altimeter Group, which provides speaking and consulting services to organizations looking to understand and thrive in a new economy driven by social media tools and techniques. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, and adTech.
Charlene has appeared on 60 Minutes, The McNeil News Hour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USA Today, Reuters, and The Associated Press.
She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.