Charlene Li

Social Media and Marketing Expert | Bestselling Author

If words and terms like social networks, blogs, wikis, RSS, and widgets make you feel dizzy with confusion, social media and marketing expert Charlene Li is here to help. Teaching companies how they can use technology to better meet the needs of their employees and customers, Charlene takes the confusion out of the rapidly changing digital world to keep audiences both up-to-date and looking ahead.

Charlene is an influential thought leader and guide on emerging technologies, with a specific focus on social technologies, interactive media, and marketing. She is the co-author of the bestseller, Groundswell: Winning in a World Transformed by Social Technologies. Named “One of the Most Influential Women in Technology” by Fast Company magazine, Charlene is the founder of Altimeter Group, which provides speaking and consulting services to organizations looking to understand and thrive in a new economy driven by social media tools and techniques. She is a much-sought after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, and adTech.

Charlene has appeared on 60 Minutes, The McNeil News Hour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USA Today, Reuters, and The Associated Press.

She is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College.

Social Technologies

How companies can use technologies like social networks, blogs, wikis, RSS, and widgets to meet their company goals. Specific topics within this area include:

  • How companies can transform themselves to better meet the needs of their customers and employees.
  • The future of social networks, especially around the idea, “Social networks will be like air.” Included in this are new standards around data portability, Open Social, OAUTH, etc. that will lead to more open, flexible social networks that are under the control of users.
  • What drives people to share and participate, and the levels that companies can “pull” to encourage participation
  • The business models and the marketing effectiveness of social media.

The "Widgit-ization" of Applications

Widgets are small, bite-sized applications that can live on a desktop, Web page, or mobile device like the iPhone. The flexible, nimble development of these applications are transforming how consumers are using technology. Charlene believes in the future that the power of developing these small widgets will be placed into hands of consumers themselves.

Portals and Search

The large portal and search sites continue to be key sources of emerging technologies, ranging from better personalization to new ways to conduct search. Topics in this area include:

  • The role of “portals” in the consumer experience.
  • The “open” strategy of portals like Yahoo! to incorporate more content from other sites.
  • The future of search, especailly around personalized, social, and semantic search.