Bruce Philp believes that branded marketing is capitalism’s best hope for redemption. Through his foundation-shaking talks, Philp shows audiences how to find profitable common ground between corporations and customers. A passionate advocate for brands as the keys to a democratic marketplace, Philp boasts more than 30 years of marketing experience advising clients such as Procter & Gamble, Johnson & Johnson, and Rogers Communications.
Philp is the author of two bestselling books, The Orange Code: How ING Direct Succeeded By Being A Rebel With A Cause; and Consumer Republic: Using Brands To Get What You Want, Make Corporations Behave, And Maybe Even Save The World, which won Canada’s 2012 National Business Book Award; and is a regular columnist for Canadian Business magazine.
Philp has also taught brand strategy at the university level.