Avinash Kaushik

Web Analytics Master

Avinash Kaushik is the “Digital Marketing Evangelist” for Google. One of the few experts in web marketing that makes data understandable, Avinash shows how leaders, marketers, and executives can leverage digital platforms and data to out-innovate their competitors while delivering delight to their customers.

Through his blog, Occam’s Razor, and his bestselling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash puts common sense frameworks around the often frenetic digital world. He has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM, and has delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California, Los Angeles and University of Utah.

Avinash received the 2009 Statistical Advocate of the Year award from the American Statistical Association, and the 2011 Most Influential Industry Contributor award from the Web Analytics Association.

Web Analytics 2.0: Rethinking Decision Making

If you pause and think about how marketing has worked thus far, essentially a faith-based initiative, it is mind blowing to realize how much more data driven you can be when it comes to your online marketing. No more sampling a tiny subset of the populate to extrapolate viewership of a program. No more guessing what creative, image, offer, product will connect with your customers. No more creating strategy in a vacuum. The web empowers you to take risk, learn from your mistakes quickly, unearth your competitor’s strengths and weaknesses, listen to your customers and understand their behaviour like never before. In this session Avinash hopes to inspire you, change the way you think about online data and set you up to achieve your next promotion two years ahead of schedule by revolutionizing your company’s digital existence.

Empowering Sustainable Innovation: Ideas for Creating a Data-Driven Organization

Innovation was in core pockets of the company, empowering a few people here or a team of folks over there. The Web is changing that in every way imaginable, posing a fundamental assault on our old way of decision making. In this session, Avinash Kaushik presents insights on how to create a data-driven organization through a mix of cultural approaches, destruction of some currently worshiped holy cows, tools, skills and mindsets. As business evolves along multiple dimensions in a very complex world, the goal is to create pervasive and self-sustaining innovation across our organizations – innovation that permeates all levels, works for groups of all sizes and is always on.

Rules for Web Revolutionaries

Avinash will share his unique perspective on rules that will help you change the world, rules that should be at the core heart of your analytics approach. What to look for in people, what should be your tools strategy, who should own web analytics in your organization, and more. These will be lessons that are not obvious, but will have the capacity to radically influence your web decision making strategy.

Multi-Channel Analytics: The Opportunity, Measurement Challenge, Effective Solutions

We don’t live in purely an offline world. We certainly don’t live in an online world. We live in a non-line world, a place with no boundaries, where customers move about fluidly and if your marketing campaigns are not showing up at the point of relevance (regardless of the channel) you might not survive for very much longer. Multi-channel presents both a massively monetizable opportunity, a veritable land grab at the moment, and measurement / accountability challenge like no other. In this talk Avinash will address the primary challenge to truly integrating data analytics and a portfolio of practical real world measurement strategies. He will present tips and best practices, from the simple to the quite complex, that you can use to truly understanding the impact of your cross channel efforts.

Social Media: Measuring Success of Conversational Influence

Most of us don’t realize this but we are living through a fundamental shift in marketing. The world, your customers (!), are gradually moving away from being influenced by “shout marketing” to being influenced by “conversational marketing”. Social Media channels (blogs, Twitter, Facebook etc) are at the bleeding edge of this conversational marketing wave and present a unique opportunity. Yet the top brands bring jaded mental models to this new world and are unable to understand how to measure success. Avinash outlines not only how to bring the right approach to social media but also shows you how to leave old world measurement techniques behind. He will share specific metrics, tools and approaches that will truly help you measure success of your social media efforts.

Brand Measurement: Measuring The Unmeasurable

Branding is the ultimate “excuse” of every Marketer when it comes to shirking the responsibility of measuring success. The net result is a use of precious marketing budgets with no accountability of any impact on the company’s bottom-line. Branding is a valuable marketing exercise and in this thought provoking presentation Avinash will present seven specific outcomes that improve your bottom-line, and how measure the impact of brand marketing campaigns on each outcome. You can finally set your Marketers free to do brand marketing to their heart’s content, while holding them supremely accountable!

Competitive Intelligence Analysis: The Ultimate Gift Of The Web

An inordinate amount of energy is spent on clickstream analysis on our websites. But what is happening in the ecosystem out there of which you are a part? Are all your graphs that go up and to the right an indicator of success? Avinash will outline the hyper-critical importance of having competitive analysis as a key cornerstone of your web analytics strategy. He will cover the methodologies and tools and provide best practice tips that you can start with right away to get a strategic understanding of your web performance. You’ll learn how to benefit from knowing what your competitors are doing, how your customers are searching, the value of analyzing demographic and psychographic data to improve advertising relevance, and identifying industry trends so you can be in the driver’s seat.

Be Awesome: Ideas for Approaching Search Analytics Differently

Click through rates, page rank, conversions, page views are all sweet. Yet they rarely scratch the surface of the true opportunity of search and subsequently quantifying the true impact of this massively data driven ecosystem. In his keynote Avinash will share specific ideas you can execute to find the audiences you crave online and use data to ensure that you are getting highest possible ROI. Keyword trees, yes. Campaign attribution analysis, sure. Monetizing the long tail, got that. Micro conversions, yep. Bring an open mind.

Actionable Web Analytics: Unleash the Marketing Power of Your Web Data

It seems like for eternity we were starved for data about our websites. We were on a constant quest to know more about what our visitors were doing there. No longer! Uncrate any web analytics tool and you have more data than you know what to do with. Many marketers believe that data is now a part of the problem and not a part of the solution. In this talk Avinash demystifies web analytics and share real-world tips and best practices and approaches that will help you transform your online marketing and design efforts from being faith-based initiatives to truly data-driven initiatives. There will be no theory, no abstract concepts, no beating around the bush and hypothesizing. The goal of this session is for you to leave with actionable insights that you can implement in your reporting efforts the very next day using any tool you have (Yahoo! Web Analytics, Omniture, Google Analytics, WebTrends, CoreMetrics, etc., etc.).

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire you and your staff to take action, be it in your personal lives, your workplace, or both. Read More

Conference Speakers

The Impact of a Speech Can Last Forever

Speakers' Spotlight represents a talented roster of some of the world's most extraordinary conference speakers. Our conference speakers' experience is as broad as it is deep, and they are all leaders in their fields, which include business, politics, sports, the media, academia, science, technology, culture and entertainment. Our conference speakers are thought-provoking and action-oriented and leave their audiences, whether speaking to a group of 10, 100, 1000 or more, enlightened and inspired.

Speakers' Spotlight's conference speakers frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our conference speakers arrive on time, and will have conferred with you in advance to ensure they have everything they need in order to deliver an impactful speech. Our conference speakers frequently use well designed visuals, such as photos, slide shows, or video clips to bring other elements of interest into their talks, and our conference speakers frequently build-in time during their talks to allow for an audience Q&A, ensuring your staff has a chance to ask questions of the particular conference speaker they have just heard.

Some of our conference speakers in high demand include David Chilton, Bruce Croxon, General Rick Hillier, Clara Hughes, Ron James, Amanda Lang, Stephen Lewis, Patricia Lovett-Reid, Mark Kielburger, Kevin O'Leary, Jeff Rubin, and Margaret Trudeau.

Speakers' Spotlight is committed to serving the diverse needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking conference speakers, and we work hard to find the conference speakers that will best meet and exceed your needs. Whatever you require are when it comes to conference speakers, Speakers' Spotlight will work had to ensure that you get the conference speakers that are right for you.

Keynote Speakers

Speakers' Spotlight: The Key Ingredient To Finding Your Perfect Speakers

Speakers' Spotlight represents a vast roster of some of the world's most extraordinary keynote speakers in fields such as business, politics, sports, the media, academia, science, technology, culture and entertainment. Our keynote speakers run the gauntlet from spoken word poet Sarah Kay, to business guru Simon Sinek; from young athlete Olympic athlete Adam van Koeverden to the wrongly incarcerated former boxer Ruben Carter; from Margaret Trudeau to her son Justin Trudeau. Whatever your needs are for your keynote speakers, Speakers' Spotlight the keynote speakers that will fill them.

Our keynote speakers can adjust their talks to suit your needs, whether you're looking for an address by keynote speakers of 15, 30, or 45 minutes or more, our keynote speakers will confer with you before your engagement to ensure that their talks meet your needs. Our keynote speakers frequently adjust their speeches to include important talking points your organization or company needs emphasized, and will also often adjust content so it is individually tailored to your audience. For instance, if your audience is primarily those in the auto industry, our keynote speakers will draw on anecdotes from that industry in order to ensure their speech is relatable. Our keynote speakers are usually available in the days and weeks prior to your event to discuss your needs and go over any details (such as audio visual requirements) that arise.

Speakers' Spotlight is committed to meeting the different needs of the corporations, organizations, companies, non-profit and government groups that contact us when seeking keynote speakers, and we work hard to find the keynote speakers that will provide the best match for your event. Whatever you require are when it comes to keynote speakers, Speakers' Spotlight will work had to ensure that you get the keynote speakers that are right for you.

Motivational Speakers

Motivating the world

Speakers' Spotlight represents a wide variety of motivational speakers who present energetic talks that will inspire leaders and employees to take action, be it in their personal lives, their workplace, or both. Speakers' Spotlight's motivational speakers address everything from encouraging audiences to adapt healthy lifestyles to unifying groups to achieve professional goals. Our motivational speakers work with an astonishing range of companies in sectors such as science, technology, finance, advertising, and manufacturing, as well as professional organizations, cultural institutions, and non-profit entities and government, throughout North American and around the world.

Motivational speakers that work with Speakers' Spotlight frequently go the extra mile to be in touch with meeting planners - or even CEOs and presidents of companies and organizations themselves - in advance of their talks in order to tailor the message and hit on key points specific to the client's needs. Our motivational speakers arrive on time, work with the client in advance to ensure the proper set up of their audio/visual needs so that everything will go smoothly when they hit the stage, and often include Q&A sessions in their talks so that your staff can ask any questions of our motivational speakers that they may wish.

Using Speakers' Spotlight to book your motivational speakers obviously offers many advantages. You reap the benefits of our experience and expertise, as we can help you select the best motivational speakers for your motivational speakers' engagement.

Our motivational speakers include prominent motivational speakers - and many of them household names -- such as Roberta Bondar, Michael "Pinball" Clemons, Terry Evanshen, Scott Harrison, John Izzo, Simon Jackson, Craig Kielburger, Dr. Samantha Nutt, Simon Sinek, Severn Cullis-Suzuki and Brett Wilson.

Whatever your needs are when it comes to motivational speakers, Speakers' Spotlight has the motivational speakers that will both meet -- and exceed -- your expectations.

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