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Peter Shankman

Networking, Customer Service and Social Media Master

An entrepreneur, author, speaker, and worldwide connector, Peter Shankman is recognized worldwide for radically new ways of thinking about social media, PR, marketing, advertising, creativity, and customer service. Shankman is perhaps best-known for founding Help A Reporter Out, (HARO) which in under a year has become the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 125,000 sources around the world looking to be quoted in the media. In addition to HARO, Shankman is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. A popular author, Shankman has published, Can We Do That?! and Customer Service.

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PR Week Magazine has declared that Peter Shankman is “redefining the art of networking”, and Investor’s Business Daily has called him “…crazy, but effective”. Shankman is a spectacular example of what happens when you merge the power of Attention Deficit Hyperactivity Disorder (ADHD) with pure creativity and a dose of adventure, and make it work to your advantage.

An entrepreneur, author, speaker, and worldwide connector, Shankman is recognized worldwide for radically new ways of thinking about social media, PR, marketing, advertising, creativity, and customer service.

Shankman is perhaps best-known for founding Help A Reporter Out, (HARO) which in under a year has become the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 125,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In addition to HARO, Shankman is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide.

Shankman’s PR and Social Media clients have included the Snapple Beverage Group, NASA, Sprint, Haworth, The US Department of Defense, Walt Disney World, Abercrombie and Kent, The Ad Council, American Express, Discovery Networks, New Frontier Media, Napster, Juno, Dream Catcher Destinations Club, Harrah’s Hotels, and many others.

A marketing pundit for several national and international news channels, including Fox News, CNN, and MSNBC, Shankman is frequently quoted in major media and trade publications, including, The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters, CNN, FOX News, and USA Today.

A proud Boston University graduate, Shankman started his career with America Online as a Senior News Editor. He helped found the AOL Newsroom, spearheading coverage of the Democratic and Republican 1996 conventions, which marked the first time an online news service covered any major political event.

Shankman is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them, and he is a frequent keynote speaker and workshop presenter at conferences, and tradeshows worldwide. Shankman’s second book, Customer Service: New Rules for a Social-Enabled World, was published in late 2010.

Shankman sits on the advisory boards of several companies, including ScotteVest, and TrustCloud, and is honoured to also sit on the NASA Civilian Advisory Council.

1. The Near-Future World of OneScreen

Imagine a world where everyone you meet, ever brand you use, and every company you employ immediately enters your network. Imagine not "friending" or "liking" companies or brands anymore, but just interacting with them - online or off, brings them into your network.

Imagine a world fueled by the two most powerful currencies of all: Relevance and trust. It’s a lot closer than you think.

How you interact with these people, these companies, and these brands, will determine their relevance to you, and your relevance to them. And it’s already started happening.
As a company or a brand, you simply must realize that this starts the second the customer notices you for the first time – Customer service fuels relevance, and relevance fuels social media. It can turn customers into raving online fans, or a broadcast mechanism with the goal of taking you down. It’s your choice.

Peter Shankman, social media entrepreneur, start-up investor, author, and founder of the wildly successful social media website Help A Reporter Out, as he discusses this new world, and what you need to know to rule it.

December 2010
Customer Service: New Rules for a Social Media World
Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and rescue you from disaster. Now, legendary online marketing expert Peter Shankman shows you exactly how to do all that–without spending a fortune! Shankman draws on his immense experience as founder of the online growth company HARO and marketing consultant to multiple Fortune 500 clients. He presents straight-to-the-point solutions for building customer loyalty, trust, and credibility online–and rebuilding it when catastrophe strikes. Companies around the world are driving enormous value from online customer service at remarkably low cost. You can, too. Peter Shankman will show you how–step-by-step, right now!
December 2006
Can We Do That?! Outrageous PR Stunts That Work-And Why Your Company Needs Them
Every day consumers are bombarded with advertising and public relations messages. With so many companies competing for limited consumer dollars, how can you get your company's message out? Sometimes, a successful PR stunt is just what the doctor ordered! Can We Do That?! looks at real-life PR stunts that will blow your mind and inspire you to think nontraditionally and find new and creative ways to get your company noticed. PR Guru Peter Shankman chronicles some of the most ridiculous, outrageous, and possibly crazy PR stunts of all time. Wading through the silliness to get to the root of why some stunts work and some don't, Shankman offers a funny and insightful look at what it takes to win the game of PR.

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