Bruce Sellery

Bruce Sellery

Financial Journalist; Host of Million Dollar Neighbourhood on the Oprah Winfrey Network

Sellery is currently the financial expert and host of Million Dollar Neighbourhood on OWN: Oprah Winfrey Network. He is the founder and president of Moolala, a personal finance training company focused on inspiring people to get a handle on their money so they can live the life they want. His bestselling book, Moolala: Why Smart People Do Dumb Things With Their Money and What You Can Do About It, was published in 2011. Sellery spent a decade as an anchor at CTV's Business News Network, including three years at the Bureau Chief in New York City. Sellery is a regular keynote speaker at association conferences and corporate events, helping audiences to better understand the complex world of finances.


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Bruce Sellery is a financial journalist, bestselling author, professional speaker and host of Million Dollar Neighbourhood on the Oprah Winfrey Network (OWN).

The founder of Moolala, a personal finance training company with a mission to inspire people to get a handle on their money so they can live the life they want, Bruce develops customized financial education programs, live and online, for clients across North America.

Prior to Moolala Bruce was an anchor at CTV's Business News Network (BNN). He was one of the founding journalists there and over a ten year period he anchored thousands of hours of live programming and interviewed thousands of CEO's, economists and analysts on the day's top business stories. Bruce also spent three years as BNN's Bureau Chief in New York City where he covered the U.S. markets, the economy and corporate crime, including the trials of both Martha Stewart and former Worldcom CEO Bernie Ebbers.

Before moving into journalism, Bruce worked at Procter & Gamble, leading cross-functional teams in both sales and brand management. Taking on a leadership role in corporate training, Bruce headed up the design and rollout of P&G's highly successful Diversity Training programs to 2,000 employees across the country.

Bruce spent three seasons as host and producer of Workopolis TV, a program devoted to the world of work. He also served as producer of BNN's documentary unit and hosted specials on the future of Nuclear Energy and clothing retailer Lululemon, while overseeing production on other long form pieces that focused on topics such as Westjet, Electronic Arts and the Alberta Heritage Fund.

Bruce is a sought after public speaker and commentator and has toured from coast to coast delivering keynotes and appearing on media outlets such as CNN, MSNBC, Canada AM, Citytv, CBC, The Globe and Mail and The Financial Post. He is also the author of the bestselling book Moolala: Why Smart People Do Dumb Things with Their Money and What You Can Do About It.

Bruce is a Commerce graduate from the Queen's School of Business, is a professional member of the Canadian Association of Professional Speakers, and was a member of the Governor General's Leadership Conference in 2008.

When Bruce isn't on the air or on the podium, he is proud parent, a dedicated cottager, long distance runner and a devout Toronto Film Festival attendee. He has traveled extensively, throughout Central and South America, Central and Eastern Europe, Asia, Australia and New Zealand. He is based in Calgary, Alberta, Canada.

  • 1. Moolala: Why Smart People Do Dumb Things with Their Money (And What You Can Do About It)

    Moolala is an optimistic and fun keynote that focuses on inspiring people to get a handle on their money so they can live the life they want. The presentation answers two simple and equally important questions: Why do smart people do dumb things with their money? And what can we do about it?

    Bruce Sellery will help your audience:

    - Get clarity on some of the mistakes they're making with their money, as well help them set priorities about what they need to know and work on first.


    - Create a simple plan to correct their mistakes quickly, and without requiring them to make personal finance their new hobby.

    - Be inspired to get off their duff and into action immediately. That includes becoming more confident in asking questions about money and removing the taboos that surround it.

  • Bruce Sellery had a mixed group of equipment professionals completely engaged for his entire presentation. His comments were timely, witty and had neither the politicians nor the businessman's bias. He also took the time to highlight a few equipment stocks that were suppliers to many of the people in the room, which brought the presentation to a personal level. I would highly recommend Bruce for any group trying to understand financial and business environment.

    Wajax Limited
  • Bruce is a dynamic and professional speaker who took the time to understand our event and industry and deliver a presentation which was both informative and valuable to our delegates. He provided our National Trade Association with a very high return on our investment.

    Produce Marketing Association
  • Bruce was exactly what his references promised; an incredibly professional and entertaining host that injected vitality into our event.

    Bell Mobility
  • Bruce is magnetic with an audience. His combined warmth, professionalism, use of real-life examples, and sense of humour make his keynote addresses the highlight of any event.

    Financial Services Multi-National
  • Molala
    January 2011

    Moolala: Why Smart People Do Dumb Things with Their Money - and What You Can Do About It

    Smart, capable people are doing dumb things with their money. They can teach high school, write a marketing plan, navigate the Metro in Paris, file their own taxes, brew their own beer, program a PVR, and even raise teenagers. And still, these smart, capable people often do dumb things when it comes to their money. In Moolala, business journalist, professional coach, and popular speaker Bruce Sellery provides a simple, essential guide for those who, when it comes to managing their money, could use a spoonful of sugar to help the medicine go down.