Jeff Rubin

Jeff Rubin

Economist, Energy Expert and Bestselling Author

Jeff Rubin was the former Chief Economist at CIBC World Markets for almost 20 years and is currently one of the world's most prominent experts on the future of oil and its relationship to the global economy. In his internationally bestselling book, Why Your World Is About to Get a Whole Lot Smaller: Oil and the End of Globalization, Jeff explains how skyrocketing oil prices will reverse globalization and lead to the re-emergence of more local or regional-based economies. Jeff speaks with the candour he is known for when he delivers his indispensible message about what the future holds for energy as the global economic landscape continues to shift.


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Jeff Rubin was the former Chief Economist at CIBC World Markets for almost 20 years. With his work often the subject of headlines, Jeff's many calls on the economy and financial markets, particularly with regard to interest rates and the Canadian dollar, earned him no less than 10 number one rankings in the Brendan Woods Annual Survey of Institutional Equity or Fixed Income Investors.

Jeff's internationally bestselling book, Why Your World Is About to Get a Whole Lot Smaller: Oil and the End of Globalization, Jeff explains how skyrocketing oil prices will reverse globalization and lead to the re-emergence of more local or regional-based economies.

In addition to his frequent writing for The Globe and Mail, Jeff's insights into global energy markets have made the front page of the New York Times and The Wall Street Journal, and have been cited in The Economist, Newsweek, and USA Today, among others. His widely followed blog, Jeff Rubin’s Smaller World, is carried by The Huffington Post in the United States and The Globe and Mail website in Canada.

Jeff Rubin's Blog Posts:

Oil Price Differentials, Not Emissions, the Key to Keystone

  • Oil and the End of Globalization

    What do subprime mortgages, Atlantic salmon, SUVs and globalization have in common? They all depend on cheap oil. And in a world of dwindling oil supplies and steadily mounting demand around the world, oil will never be cheap again. In his ground-breaking book, Why Your World Is About to Get a Whole Lot Smaller: Oil and the End of Globalization, renowned economist and energy expert Jeff Rubin explains how skyrocketing oil prices (not subprime lending) caused the recession, and why the rising cost of oil will reverse globalization. Interest rates, carbon trading, inflation, farmer's markets, and the wave of trade protectionism washing up all over the world in the wake of various economic stimulus and bailout packages all hinge on the new reality of a world where demand for oil eventually will outstrip our supply. Whether we like it or not, our world is about to get a whole lot smaller.

  • Economic Outlook

    Jeff Rubin first caught the attention of financial markets in 1989 with his now-famous call for a 25 per cent decline in Toronto real estate prices. Since then, his work has often been the subject of national headlines and has been instrumental in bringing key issues to the national spotlight. His many predictions on the economy and financial markets, particularly with regard to interest rates and the Canadian dollar, earned him no less than ten number one rankings in the Brendan Woods annual survey of institutional equity or fixed income investors. The largest fund managers in North America, Europe and the Far East value his expertise, which he shares with audiences world-wide.

  • Why Your World Is About to Get a Whole Lot Smaller
    May 2009

    Why Your World Is About to Get a Whole Lot Smaller

    An internationally renowned energy expert has written a book essential for every American–a galvanizing account of how the rising price and diminishing availability of oil are going to radically change our lives. Why Your World Is About to Get a Whole Lot Smaller is a powerful and provocative book that explores what the new global economy will look like and what it will mean for all of us. Jeff Rubin reveals that despite the recent recessionary dip, oil prices will skyrocket again once the economy recovers. Consequently, the amount of food and other goods we get from abroad will be curtailed; long-distance driving will become a luxury and international travel rare. Globalization as we know it will reverse.