David Meerman Scott

David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of the hit new book World Wide Rave. His previous book, The New Rules of Marketing & PR, is an award-winning BusinessWeek bestseller and is being published in 24 languages.

David is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide.

At the height of the dot-com boom, David was vice president of marketing at NewsEdge Corporation, where his multi-million dollar marketing budget included tens of thousands of dollars a month for a public relations agency, hundreds of thousands a year for print advertising and glossy collateral materials, and expensive participation at a dozen trade shows a year. In 2002, David started his own business to refine his ideas, work with select clients, and teach others through writing, keynote speaking, and conducting seminars for corporate groups. He is also the author/co-author of Tuned In, Cashing In With Content and Eyeball Wars.

As a graduate of Kenyon College in Economics, David has lived in New York, Tokyo, Boston, and Hong Kong, and presented at hundreds of industry conferences and events in over twenty countries on four continents.

David Meerman Scott's Blog Entries:

The Conference Starts Before Anyone Shows Up

After Everyone’s Gone, the Conference Goes On

• NO EXCUSES

  Tough economic times mean you must market smarter. By harnessing the power of social media-especially learning how to leverage the magnitude of YouTube, Facebook, blogs, and other popular resources-you can drive eager buyers to your virtual doorstep. The best part: it's all free.

• NEW RULES OF MARKETING & PR

  The web has profoundly changed the rules. Smart marketers now communicate with buyers through content-rich Web sites, blogs, YouTube videos, e-books, and other online media that buyers actually want to consume. Filled with many case studies and real-world examples, this is a practical discussion about the new reality of PR and marketing.

• WORLD WIDE RAVE

  Seemingly born overnight, a World Wide Rave happens when your product, your brand-heck, even you-are suddenly known the world over. Most of the time they are accidental. But what if you could create one? How valuable would that be to you? Priceless? You can. Others have, and I can show you how they did it.

• When I first arrived at Ford Motor Company, there was one marketer that I knew we had to have speak to us - David Meerman Scott. His energy, his passion, and his creative storytelling combine to form a truly influential and powerful message that traditional communications and marketing staffs need to hear. Even though we're already getting behind this kind of thinking at Ford, David's style and experience energized our employees and really got them thinking about marketing differently.
  Ford Motor Company
• We've had the pleasure of working with David Meerman Scott on several occasions, and he never fails to deliver compelling insights. At our most recent gathering – a group of PR professionals from enterprises large and small – David was challenging and thought provoking, but with a familiar humour that drew the audience in from the start.
  Dow Jones Enterprise Media Group
• The U.S. Air Force recently has gone through a transformation and David Meerman Scott has shown us how to 'lose control of our message' thus allowing all Airmen to be communicators for the Air Force. While employing this concept, we believe it's possible to have any Airman anywhere discuss Air Force missions around the globe in a secure manner. David Meerman Scott delivered a keynote presentation to more than 300 senior Air Force Public Affairs professionals at the Air Force's Professional Development Conference in March 2009 and since then, social media is catching on like wildfire. He's been a tremendous asset to learn from and he's willing to listen; his principles are sound and his advice is well received by leaders!
  The United States Air Force
• David shakes up a room, and makes people rethink their marketing approach. His talk was able to move a group of CMOs from skeptics to converts, and showed why even the most traditional company must embrace the new rules. He makes participants face their fear of change, and gives them ideas they can take home and use that day. One of our best events to date!
  Technology Marketing Alliance
• David came and addressed our group and we couldn't be more pleased with the results. Many of us had already read his book The New Rules of Marketing & PR, so we were looking for those next level nuggets to help us take our game to a new level. David came through with a riveting session that sparked creative thought throughout the room. He did a great job of keeping it interactive and keeping everyone in the room involved and intrigued. We have already begun implementing many of the ideas that came out of David's session.
  New York Islanders
• Thank you for helping make our 'Insurance Media 2.0' success. Attendees talked very favourably about your presentation in the many post-meeting e-mails I received. The insurance industry doesn't have an historical propensity for going outside the industry for expert speakers, but it proved to be a "home run" with our audience and attendees. Your content was very timely and delivered professionally and enthusiastically. I would not hesitate to recommend you to any other group.
  The Insurance Media Association

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  December 2010

  Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

  Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?  Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

  
  
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  November 2010

  Real-Time Marketing and PR

  In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps.

  
  
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  October 2010

  Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

  What would one of the most viewed YouTube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both—he's a sought-after marketer for major clients as well as "Nalts," whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty and Meerman Scott reveal winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales.

  
  
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  July 2010

  Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

  The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.

  
  
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  March 2009

  World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

  A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. In World Wide Rave, David Meerman Scott, reveals the most exciting and powerful ways to build a giant audience from scratch.

  
  
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  November 2008

  Tuned In

  A proven strategy for dominating markets developed over fifteen years, Tuned In reveals the secrets that separate market leaders from followers and failures. It shows you how to stop wasting time and money trying to be innovative and start creating "resonators"— great products or services that people buy because they solve the problems they have and make their lives better. Read Tuned In and discover how to connect to what people really want, and—most importantly—how you can become an organization they trust.

  
  
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  November 2008

  The New Rules of Marketing and PR

  The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people. This book will show you how to stay ahead of the curve—and your competitors—by using the Internet to its full PR, marketing, and customer-communications potential.

  
  
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  October 2005

  Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

  
  
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  November -0001

  Eyeball Wars: A Novel of Dot-Com Intrique