Chuck Martin

Chuck Martin is a New York Times business best-selling author, researcher, speaker, and business strategist.

Martin is the Director of the Center for Media Research at MediaPost in New York and formerly a vice president of IBM responsible for a global division. He offers invaluable context and pragmatic solutions to the problems leaders and managers at all levels face today, helping them refocus on what matters most: overall vision, customers, strategy, and execution.

His research engine regularly samples the mood and intentions of more than 2,000 senior executives and managers from 1,400 companies in more than 50 countries, including half the Fortune 100. The broad base of his network, the robust and virtually instantaneous nature of his process, and his experience analyzing results give him unusual insight into business and workplace trends.

Martin is the author of seven business books, including SMARTS: Are we Hardwired for Success?, Tough Management, The Digital Estate and Managing for the Short Term. His latest book, Work Your Strengths: A Scientific Process to Identify Your Skills and Match Them to the Best Career for You, was published in June 2010. Martin’s latest book, The Third Screen: Marketing to Your Customers in a World Gone Mobile, released in May 2011, where Martin explores how cell phone technology that will shape future consumer behaviour trends.                            

Chuck Martin began his career as a journalist, serving as editor-in-chief to four national magazines. He was Editor, Corporate Technology of Time Inc., and the associate publisher of InformationWeek Magazine. Prior to joining IBM, he was the founding publisher and Chief Operating Officer of Interactive Age, the magazine credited with helping to define the interactive marketplace, and the first publication to launch simultaneously in print and on the World Wide Web.

• 8. Social Goes Mobile

  Social media is all the buzz in business today and the convergence of social networking and mobile devices is a very natural progression, leading to social networking on steroids. Mobile applications have been created for social media flat forms and for marketers the opportunity (and challenge) is to know when and how to participate or add value their customers within these venues.

• 7. What Leading Companies are Doing with Mobile

  Mobile innovation can come from almost any place in any organization. While a robust and growing mobile industry continues to fuel the technology power behind the mobile revolution, there are innovators at well known brands leading the charge in mobile inside their respective companies.

• 6. Location Based Marketing

  An opportunity for brands and marketers to insert themselves at the moment and on location to reach out to untethered consumers who seek immediate knowledge and service.

• 5. The Rise of the Untethered Consumer

  They have limitless boundaries and can interact wherever they are whenever they want. The risk of businesses not adapting to the mobile trend is twofold. First, to miss opportunities to market and relate to these untethered consumers and secondly to lose customers who find and interact with a competitors instead of you.

• 4. Mobile Marketing

  In a world gone mobile, all information will be available to all consumers, all the time, creating new business challenges, from how to market in real time and how to market all the time.

   

• 3. The Smart Phone Changes Everything

  The TV screen allowed companies to send ads directly to consumers' living rooms, and the PC screen allowed them to start interacting with their customers. The smartphone screen is changing everything. Chuck Martin explains how mobile apps are creating a new system of participatory advertising in which untethered customers and forward-thinking companies will interact within the cloud.
  
  Coming off a year of research of early successes, promising developments and existing opportunities in the Mobile Web marketplace and having put the finishing touches on his ninth book entitles "The Third Screen", Chuck will share his technology and marketplace insights followed by an interactive discussion with participants. This event should not be missed!

• 2. How Social Networking Can Work for Your Business

  Does your company use Twitter and why? How is Facebook being used? What about LinkedIn? How does your organization best utilize the wave of social networking mania publicized almost daily in the press? For business, it's not about following celebrities online and roaming from chat room to chat room. Learn how businesspeople are innovating with these new internetworking tools. What about the future uses for Mobile and smartphones? How does all of this tie together? And how can it be used to increase productivity and not be a big time waster?
  
  Digital Interactive Pioneer Chuck Martin can help you make sense of it all. Martin is a best-selling author, noted researcher and highly sought-after speaker. Chuck is the Director of the Center for Media Research at MediaPost in New York, and is a bestselling author of seven business books, including The Digital Estate, Net Future, and (co-author) Max-e-Marketing in the Net Future. He is a former vice president of IBM and is CEO of NFI Research, a global business research institute. He has researched various business aspects of social networking ("three times more senior executives than managers use Twitter for business reasons"). He will research your audience in advance and show in his presentation how wired your group is, comparing this to other businesses overall and lead to an understanding of how the social networking phenomenon can work for your organization.

• 1. SMARTS: How To Find and Play to Your Real Strengths

  Why do people gravitate toward certain tasks and shy away from others? Chuck Martin answers this question when he uncovers and explains the 12 Executive Skills (actual brain functions that every person has) that can make or break any department or organization. In an enlightening, entertaining and thought-provoking presentation, he provides a groundbreaking blueprint for leaders, managers and administrators to quickly identify and tap into their greatest strengths as well as the strengths of those around them.
  
  Martin also shows people how to identify their greatest weaknesses, describing how to get around those weaknesses, after explaining why they cannot be dramatically improved, no matter what. He then details what it takes to identify these traits in others and best practices for leading and managing once this information is understood.
  
  Beyond leadership and team building, Martin's lecture inspires every audience member to engage in a self-assessment to help them think differently about how they perform any task and ultimately help them work at peak efficiency.
  
  The effects of understanding Executive Skills strengths and weaknesses are enormous for individuals and entire organizations. Martin shows how this understanding can improve productivity, quality, employee recruitment and retention, training, teamwork, competitive edge, meetings, execution, information management, and stress.
  
  Armed with this cutting edge information, organizations can then better assemble teams who can execute more efficiently and successfully because each person will be positioned to leverage his/her strengths.
  
  This groundbreaking speech is based on Chuck Martin's new book, SMARTS: Are We Hardwired for Success? (January 2007). Supported by in-depth, primary neuro-psychology research with two leading psychologists, and studies conducted by Martin's NFI research, which regularly surveys the moods and intentions of more than 2,000 senior managers in companies worldwide, SMARTS sheds light on our basic human capabilities. It's the ultimate map for building a winning team and leading that team to the top.

• Your message was extremely well received by our members. It was a thought provoking speech with useful analysis of important executive skills that match certain jobs. I also liked your comments about people's personality fitting into certain jobs and that additional training will not necessarily change someone's personality or make them better equipped to handle certain tasks. I want to especially commend you on taking the time in advance of coming to our meeting in order to call me to discuss our group.
  National Telecommunications Cooperative Association

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  May 2011

  The Third Screen: Marketing to Your Customers in a World Gone Mobile

  The Third Screen reveals how key mobile innovators, representing brands both large and small, are becoming the mobile platform providers of the future. It clarifies for marketers the role of m-commerce; mobile video; SMS (text) messaging; location-based marketing, advertising, and media; and the new laws of inbound marketing.

  
  
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  May 2010

  Work Your Strengths

  From best-selling author Chuck Martin comes Work Your Strengths: A Scientific Process to Identify Your Skills and Match them to the Best Career for You. This book is based on a pioneering two-year study by Martin and his team of researchers who have identified brain functions, called cognitive characteristics, in thousands of high-performing individuals. Using this book, you can match your strengths to those of high performers working in your job title, industry or department. Work Your Strengths is a must-have for anyone searching for the perfect career match.

  
  
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  January 2007

  Smarts: Are We Hardwired for Success?

  Supported by proprietary primary research and grounded in widely accepted principles of clinical and neuropsychology, Smarts is an eye-opening book that will change how we think about ourselves--and others. Smarts contains the groundbreaking powerful self-assessment tool that identifies a person's innate strengths and weaknesses. With this newfound clarity, readers will learn to play to their stronger skills, and avoid wasting time on lesser ones they can never improve upon. Most important, they will discover their own distinctive potential for excellence.

  
  
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  April 2005

  Tough Management: The 7 Winning Ways to Make Tough Decisions Easier, Deliver Numbers, and Grow the Business in Good Times and Bad

  Based on more than two years of surveys of more than 2,000 senior executives and managers, Tough Management may be one of the most important and practical business books of our time. Bestselling author, weekly columnist, and sought-after speaker Chuck Martin has tapped into his research firm's vast network of business connections to discover that 80 percent of executives and managers are experiencing increased levels of work stress.

  
  
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  May 2002

  Managing for the Short Term: The New Rules for Running a Business in a Day-to-Day World

  As managers, senior executives, and CEOs all over have painfully discovered, if you don’t manage for the short term, you won’t be around for the long term. Bestselling business author Chuck Martin found that nothing consumes business managers more than how to manage a company in the weeks and months immediately ahead.  A critically important management book that addresses one of the overriding concerns of businesses today, Managing for the Short Term is an essential addition to any manager’s toolkit.