Martin Lindstrom

Born in 1970, Martin Lindstrom founded his own advertising agency at the age of 12, with the rapid rise of his career making him one of today's most respected branding gurus in the world.

Over the course of twenty years of hands-on marketing experience, Lindstrom has conceived a revolutionary set of principles that transform marketing strategies into positive business results. He rejects old rules of the industry that conceptualized branding as an art form composed of vague commercials and awareness messages. Instead, his unique vision is scientific and process-based. It makes branding the driver of sales and profits, and consequently the centerpiece of business.

Named one of TIME magazine's "100 Most Influential People," Lindstrom was the global COO for British Telecom/LookSmart; an executive at BBDO; the founder and CEO of BBDO Interactive Asia and co-founder of BBDO Interactive Europe, both of which grew to become their region's largest Internet solution company. Lindstrom has worked closely with clients such as, Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonald's, Kellogg's, Yellow Pages and Microsoft.

Lindstrom is also the author of numerous publications including: Clicks, Bricks and Brands: The Marriage of Retailer E-Tailer; Brand Child Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands; BRAND Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound; and Buyology, a New York Times and Wall Street Journal bestseller. His most recent book is Brandwashing, an insider’s look at how today’s global giants conspire to obscure the truth in service of persuading consumers to buy their goods.

Lindstrom has a reputation for earning "a guaranteed standing ovation," at his compelling lectures.

• Branding in Asia

  Martin Lindstrom has created the brand strategy for many of the most respected brands in Asia. He is also a key adviser to some of the region's largest advertising agency groups and governments.
  
  Lindstrom's latest presentation, "Branding in Asia" breaks new ground. He discusses newer and more innovative ways to build successful brands in a highly complex market. The presentation offers startling insights into how brands succeed and fail in a market that consists of 2 billion potential customers. It is a specific market that appreciates the concept of brands more than any nation in the western world.
  
  "Branding in Asia" will explores the success criteria required by brands planning to enter the Asian market. It also offer hands-on-tools and advice on the do's and don'ts of building a winning brand in Asia.
  
  Lindstrom is a best-selling author in Japan, Thailand, China, Taiwan, Malaysia, India, Australia and New Zealand. His books have been translated into more than ten Asian languages, and in 2005 his conference programs attracted more than 15,000 Asian executives in 19 Asian cities.
  
  Lindstrom's expertise and insights into branding in Asia is incomparable. His mind-blowing presentation which offers any executive with plans for an Asian market an instant insight into a world which many see as appealing and fearsome at the same time.
  
  Branding in Asia will help you to:
  
  ·Understand the Asian market potential, the competition, and expected return on investment.
  ·Draw on the experiences established by Asia's top brands.
  ·Learn about the do's and dont's of building brands in Asia.
  ·Explore the opportunities currently available for new brands in the Asian market.
  ·Adapt hands-on brand-building tools, which will equip you to deal with some of the major challenges typically faced when operating in Asia.
  

• Country of Origin as a Branding Statement

  Hailed by top executives as "amazing", Martin Lindstrom's painstakingly customized presentations on how to build and maintain brands based on your company's origin have earned perfect scores from over 96% of people attending his worldwide presentations, and they've prompted one executive to say, "you told our people things about our business that they didn't even know!"
  
  What value do companies gain from building the brand on its origin? How do you leverage the right values and avoid the downsides?
  
  As Lindstrom outlines in his speech, the brands build on local country values represent some of the most powerful brands in the world – however this strategy requires a carefully handcrafted marketing and brand plan. In this presentation Lindstrom focuses on how to formulate a key message, how to secure brand versus country consistency, how to leverage on the brands origin the best possible way and how to ensure that a country's downfall doesn't necessary have to affect the perception of the brand.
  
  In County of Origin as a Branding Statement Lindstrom not only summarizes decades of experience in marketing on how companies in a successful way has managed to build their brands based on their origin, but also proposes a new way of leveraging this concept further when building and maintaining global brands in the future.
  
  Packed with useful advice on how to leverage the brands origin in every marketing channel, the presentation includes a range of global case studies including Mercedes-Benz, Swiss Army, Louis Vuitton, Versace, IKEA, AUDI, Fosters, Qantas, Harley Davison, Singapore Airlines, Gucci, Coke and Perrier.
  
  ·The practical steps required in leverage your country of origin when building your brand
  ·The requirements necessary implement a country of origin as a branding statement
  ·Step-by-step instruction on how to establish a solid strategy – including the pitfalls to avoid
  

• Ensure Growth Through Solid B2B Branding

  Why do most companies think of business-to-business (B2B) branding as "boring?" Why do businesses think of B2B as second-tier branding, something requiring cursory, dubious management? Companies are recognizing that their value lies beyond turnover, assets and new products, and that the strength of their brand is in the loyalty it generates. They're now dedicating energy to annual reports and press releases. But are annual reports and press releases the alpha and omega of brand exposure? Martin Lindstrom makes the case that B2B branding doesn't have to be boring, and that a renewed emphasis on B2B branding can help companies succeed.
  
  At this presentation you'll learn:
  
  ·How to evaluate and optimize the value of your existing B2B brand
  ·How to establish a world-class B2B branding strategy
  ·The B2B Brand success criteria drawn from hundreds of hands-on B2B branding cases from across the world
  

• Financial Branding

  If you remove the logo from most financial advertising, you will end up with a pile of brochures, ads and direct mail items that all look alike. What has determined the identical image that most financial institutions have adopted? Is there a fear to separate that inhibits the industry's ability to create break-through marketing and branding campaigns?
  
  In this highly provocative presentation, brandmeister Martin Lindstrom puts the financial industry under the microscope and compares it to other industries that he believes they should be learning from. The aim is simple. To find new and innovative avenues for the industry to take in order to achieve a substantially better ROI.

• Sensory Branding – the untapped branding potential

  Most marketing and brand building plans pivot around only two senses: sight and sound. Yes, brand awareness is created. But it's diluted compared to the rare brands that appeal to all five senses. These visionary companies prove that the more the senses are involved, the more brand awareness is multiplied. And as a result, the stronger the impression that is left on its audience.
  
  In a groundbreaking presentation based on extensive international research, Martin Lindstrom presents key findings from the world's largest study ever carried out on sensory corporate branding – exclusively conducted for his next book, BRAND sense.
  
  Did you know:
  
  Kellogg's has invested in the power of auditory stimulus, testing the crunching of cereals in a Danish sound lab to upgrade their product's "sound quality."
  
  Singapore Airlines has demonstrated the psychological importance of the senses by carefully creating and maintaining an on-board sensory environment. By appealing to all senses (music, fragrance, manner and demeanor mingle in the cabin to evoke the airline's image), the airline has created a holistically branded flying experience.
  
  England's Barclays Bank introduced freshly brewed coffee to its branches with the deliberate intention of making customers feel at home. The familiar smell relaxes the bank's customers, stimulating emotions not typically associated with such an establishment.
  
  Makes you think, doesn't it?
  
  Packed with fascinating cases from across the world, Lindstrom analyses the future of branding and shares his unique insights with world-wide audiences. He reveals how brands like Nokia, Singapore Airlines, BMW, Disney, Coca-Cola and Intel are strategically manipulating the concept of sensory branding into their marketing strategies, helping the audience form a view on how their own brands should leverage the concept of sensory branding in the future.
  
  At this presentation you'll identify:
  
  ·The next generation of brand building
  ·How to evaluate and optimize the value of your existing brand by leveraging the concept of sensory branding
  ·Step-by-step instructions on how to establish a solid sensory branding strategy
  

• Contextual Branding ™: When Brands Turn Intelligent!

  Imagine this scenario: you're sweltering in temperatures around 92°F. You pass a store that happens to sell Coke. A text message appears on your cell phone: "Check out our special on Coca-Cola! Two for the price of one!" By the time you respond, a "heat wave" promotion will already be offering the special from the store you just passed. In this compelling keynote presentation, Martin Lindstrom imagines that scenarios like the above are going to change branding forever, that Contextual Branding ™ will be how smart companies brand – and survive – in the future. At this presentation you'll identify:
  
  ·The next generation of interactive marketing and media planning
  ·How brands need to be flexible enough to change and adjust their existing structure in order to survive
  ·Step-by-step instruction on how to establish a solid Contextual Branding ™ strategy
  

• Brand Blogging

  With more than 400,000 new blogs appearing on the web each week, a new branding opportunity has appeared. It's still in its infancy, yet presents a unique opportunity to establish an individual connection with the community, the likes of which has never been seen. And the price of such invaluable access is almost nothing.
  
  Brand blogging is the hottest trend in any marketer's tool box. To date only a few brands have managed to leverage the blog opportunities, however those who have, have received some amazing results. So what is required to build a sold blog strategy to build your brand? What are the implications, the costs and the results you can expect?
  
  In this groundbreaking speech, brandmeister Martin Lindstrom reveals another chapter in the world of branding by exploring the fascinating world of brand blogging. Through many case studies, Lindstrom will explore exactly what brand blogging can lead to in terms of ROI.

• BRANDchild ™: Todays Global Kids and Their Relationships with Brands

  BRANDchild ™ solves the riddle of kids' unique relationship with brands. Based on Martin Lindstrom's recent book (co-authored with Patricia B. Seybold), this concept has been hailed by executives at Disney, LEGO, Mattel, Nickelodeon, FoxKids and Coca-Cola as outstanding and groundbreaking. Lindstrom draws on data gathered from the largest study ever conducted on kids' relationship with brands, comparing children's behaviors across the United States, Europe, South America and Asia. Sharing his singular insights into both the minds of children and the necessary components of branding, Lindstrom will show you:
  
  ·How to target the next generation of consumers
  ·Why kids are becoming almost as important decision makers as their parents
  ·The branding and marketing trends of tomorrow
  

• Return On Investment Branding: Why isn't my brand working?

  In the early days of branding, little attention was paid to Return on Investment (ROI). For decades, communication agencies skillfully avoiding asking the most critical question when it came to their branding initiatives: What return can be expected on branding investments? But the world has changed and ROI is now a mandatory component in any brand-building strategy. Martin Lindstrom's presentation provides audiences numerous insights on ROI branding, including:
  
  ·The practical steps required in building a brand from an ROI point of view
  ·The requirements necessary to survive tomorrow's fight for market share
  ·What lifesavers to draw on when your brand suddenly loses market share
  

• We truly enjoyed Martin Lindstrom's brilliant workshop and took away so many good and inspiring ideas.
  Casper Bjorner, General Manager, Disney Channel
• Lindstrom did a great job, he was very entertaining and provocative and just a great guy to deal with, no huge ego. Really flexible to our needs. The audience loved him. Really made us all think.
  Grace MacArthur, Mattel Worldwide
• Martin's overall performance was excellent, he was inspiring, dynamic and a great discovery. His delivery was fresh and lively, not boring for a second! The audience loved him -he was one of the best speakers we ever had.
  Scarlett VanderMeulen, NCR worldwide
• Lindstrom gave a thought provoking, original and witty presentation, which, gave the audience plenty of food for thought. He scored 10 / 10 for content and delivery ...
  Micheala Pittam, Head of IIR United Kingdom
• Based on Lindstrom's learning's from extensive contact with young people and own experiences Martin Lindstrom really understands what drives themand can translate this into recommendations that are very useful in marketing communication with young people. His presentation style is very lively and inspiring.
  Cindy Tervoort, Unilever Worldwide
• Lindstrom has year after year done an excellent job as our keynote speaker at our Cannes conferences
  ToonLowette, EADP European Electronic Directories Conferences
• We have found Martin Lindstrom very knowledgeable and the content of his presentations are spot on. With his informal way of presenting and his encouragements he got our audience to be very interactive.
  Jacinta Rajeo, Group Manager NOKIA
• Very professional, empathetic and sympatric. In short: 10 out of 10!
  Franz-Ferdinand Kress, CEO, Yellow Pages Germany

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  September 2011

  Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

  Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

  
  
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  October 2008

  Buyology: Truth And Lies About Why We Buy

  BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer. Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

  
  
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  February 2005

  BRAND sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound

  In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently - integrating touch, taste, smell, sight, and sound - with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century.

  
  
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  November 2004

  Brand Child

  Martin Lindstrom's BRANDchild written in partnership with Patricia B. Seybold is the first book ever to look at the phenomena behind global kids and their relationship to brands. It is a unique exploration undertaken from a global perspective, comparing behaviors across the USA, South America, Europe and Asia.

  
  
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  January 2001

  Clicks, Bricks & Brands

  In this, his second groundbreaking book, Martin Lindstrom offers the reader a fascinating insight into the development of clicks-&-mortar businesses. With and intriguing mix of theory, case study, practical advice one of the worlds most respected branding gurus consolidates his web genius and international branding experience to bring retailers and dot.com companies a clear picture of how to make successful clicks-&-mortar marriages.