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TOPICS
1. BRAND NEW WORLD
How Paupers, Pirates and Oligarchs Are Reshaping BusinessBrand New World is an eye-raising showcase of new ideas that are highly practical and immediately applicable by thoughtful business leaders, marketing mavens and global-conscious influentials.
Fast-paced and illustrated with case studies that have revolutionized consumerism in these markets -- and loaded with advice from thought-leaders who have already conquered them -- Lenderman’s provocative talk will leave you with the ability to Think, Create, Brand, Believe and Market Differently.
2. EXPERIENCE THE MESSAGE
How Experiential Marketing is Changing the Brand WorldHow does Apple use its store Geniuses to connect one-on-one with customers and drive sales? How does Jeep activate their products at the grassroots level to drive buzz and purchase? How does Axe allow its consumers to co-create their marketing campaigns and use the latest social technologies to make the brand come to life?
As Max clearly shows, more and more businesses – large and small – are learning to re-connect with their customers through creating new and exciting experiences.
A new way of marketing -- Experiential Marketing -- is now driving strategies and tactics for brands and products in an increasingly cluttered and fragmented marketplace.
MAX LENDERMAN
Expert on Experiential Marketing & Author of Brand New World
Max Lenderman is Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous industry recognitions, the latest including the 2009 Effie Award and the 2007, 2008 and 2009 Ex Awards. He previously founded and ran Gearwerx Experiential Marketing, Canada’s premiere experiential marketing agency, with offices in Montreal and Toronto.
After returning from the US Peace Corps where he drilled wells in Chad, Lenderman began his career in New York City as a marketing journalist for a number of leading trade magazines such as Cable World, Beverage World, Impact and Periscope. He also contributed frequently to youth lifestyle magazines such as High Times, Pop Smear and Hemperor.
Lenderman’s breakthrough publication, Experience the Message: How Experiential Marketing is Changing the Brand World, was a Business Book of the Year Finalist in 2006, and was translated into Spanish in 2008. His latest book, Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business, was published by HarperCollins in April 2009.
He has been interviewed by dozens of news agencies on the subjects, most notably including The National Post, The Financial Post, The Globe and Mail, Report on Business TV, CTV, NOW, The Hour, Marketing Magazine, Profit Magazine, the Montreal Gazette, CBC Radio: The Sunday Edition, and is a former columnist for Strategy Magazine.
Lenderman is a founding board member of the International Experiential Marketing Association (IXMA) and is a sought-after public speaker on the subjects of strategic branding, experiential marketing and global business trends.
