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Lynne Lancaster

BridgeWorks - The Generations People

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Are you struggling with generational gaps in recruiting, retention, or communication? Do you need to engage the newly hired Millennials in the room without turning off the Generation Xers and Baby Boomers? Are you looking for an insightful presentation on the hottest talent trends accompanied by practical, applicable solutions? Savvy, engaging, and entertaining, Lynne Lancaster delivers sparkling keynotes and workshops tailored to your strategic issues.

Lancaster is one of the nation’s foremost generational experts and cultural translators. With clients that range from AT&T to Best Buy, Cisco, General Mills, the National Security Agency, and U.S. Bank, Lancaster was recently named a Top Five Speaker for 2010.

Lancaster is one of The Generations People who make up BridgeWorks’ multigenerational team of experts, speakers, and corporate entertainers. Individually and together, they deliver highly customized, high-energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, take home tips.

She is co-author of the best-selling book When Generations Collide and the recently released, The M-Factor: How the Millennial Generation Is Rocking the Workplace. Her firm routinely conducts large-scale surveys as well as focus groups and one-on-one interviews to discover firsthand the ways in which the generations are shaking up today’s business world. Lancaster has appeared on CNN, CNBC, and National Public Radio, as well as in TIME magazine, The Washington Post, and The New York Times.

4. Just for Associations:Â Engaging Four Generations of Members

Generation gaps are making it nearly impossible to meet the needs of every generation of members. This program reveals how to connect with each cohort and create loyalty with every generation. You can’t afford not to see the association world through a generational lens.

Topics include…

o    How do you convince the generations to get involved with your association and stay committed?
o    How can you connect with loyal traditional members while getting the young ones in the door?
o    How can you engage four very diverse generations of staff?
3. Selling and Marketing to the Generations

Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn’t about inventing a new selling system—it’s about adding a generational lens to your already successful approach.

Learn…

o    What should sales people do to customize their message to each generation they sell to?
o    What should managers know to coach all the generations on their sales team?
o    How can marketers target campaigns to one generation without turning off another?
o    How can you put a generational lens on your company’s selling system to make it even more impactful?
2. The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work

Eighty million Millennials are flooding into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them. Based on the brand new best-seller, The M-Factor (HarperBusiness 2010).

Learn…

o    How you can win the war for young talent and become the place Millennials want to work
o    The keys for bridging communication gaps between texters, tweeters, and traditional communicators
o    How to handle entitlement?
o    What it takes to engage Millennials without alienating the other generations.
1. Rocking the Workplace: Managing and Leading Four Generations

If you think you’ve heard the generations topic before, guess again. The team that brought you the best-selling book, When Generations Collide, uses cutting-edge research, multimedia, stats and case studies to highlight what it’s going to take to attract and retain the best and brightest talent of every age.

Find out…

o    What makes the generations so different—and so perplexing?
o    How will demographic shifts drastically change the ways we recruit, retain and manage in the next decade?
o    How do you engage one generation without alienating another?
o    What can leaders do now to plan for succession and win the war for talent?

Your insight into the opportunities available to us as individuals, leaders and as an enterprise by better understanding our generational differences was extremely valuable. Your ability to convey the message in such an engaging style was a real bonus.

Andersen Corporation
Your presentation on generational differences, and the insights your shared on solving the generational puzzle, were enormously helpful to our deliberations. The fact that your insights were so rich in content, and yet at the same time were delivered in such an artful and entertaining manner, was a most commendable feat. You earned the praise and admiration of all present!

CH2MHILL
Obviously you have an engaging style, but your research definitely presents value-added content. The video clips are appealing to visual learners. Add it all up and you have quite a package. Speaking as a boomer who has rad a lot on generational differences, I must admit that I learned some things from you about boomers that I hadn’t considered before (i.e. how competitive we are).

University of Minnesota, Human Resources
It is not easy to blow me or our organization away with a presentation, however, the time that you spent with us on Monday has been the topic of conversation ever since. Not only your style, but your content, I believe will stay with all of us forever. It was not only meaningful for our business lives, but I believe it had implications for all of us in our social lives.

Tecton

March 2010
The M-factor
In The M-Factor, Baby Boomer Lynne Lancaster and Generation Xer David Stillman draw on cutting-edge case studies, findings from large-scale surveys, and hundreds of interviews to identify the seven trends essential for understanding and managing the Millennials: the role of the parents, entitlement, the search for meaning, great expectations, the need for speed, social networking, and collaboration. Observant, humorous, and savvy, this book-the ultimate guide to Millennials in the workplace-offers valuable insights and practical, take-action tips and solutions that Traditionalists, Boomers, Gen Xers, and even Millennials can use to bridge generational gaps, be more productive, and achieve organizational success like never before.
January 2002
When Generations Collide
Generational experts shed much-needed light on how to bridge generational gaps at work by understanding the differences that drive generations apart. Using a wry and practical approach to bottom-line business issues and drawing upon interviews, experiences, and the findings from their national survey.

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Lynne Lancaster

BridgeWorks - The Generations People

4. Just for Associations:Â Engaging Four Generations of Members

3. Selling and Marketing to the Generations

2. The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work

1. Rocking the Workplace: Managing and Leading Four Generations

The M-factor