Philip Kotler
Global Marketing Guru
Philip Kotler is an award-winning educator, an influential corporate adviser, and a global marketing guru. He was the first recipient of the American Marketing Association's Distinguished Marketing Educator Award, is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg Graduate School of Management of Northwestern University, and is the author of the most widely used marketing book in leading business schools worldwide. His most recent book is Chaotics - The Business Of Managing And Marketing In The Age Of Turbulence.
Philip Kotler is an award-winning educator, an influential corporate adviser, and a global marketing guru. He was the first recipient of the American Marketing Association's Distinguished Marketing Educator Award, is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management of Northwestern University, and is the author of the most widely used marketing book in leading business schools worldwide, Marketing Management. The Wall Street Journal listed Kotler as the sixth most influential person on business thinking.
Kotler has also authored or co-authored several other books on marketing including Kotler on Marketing: How to Create, Win and Dominate Markets, Principles of Marketing, Marketing Moves, Marketing Insights A to Z, Lateral Marketing and Chaotics - The Business Of Managing And Marketing In The Age Of Turbulence. He has advised such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, Shell Oil, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.
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New Products Development
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Sales & Marketing
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Strategic Marketing
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Marketing Strategy
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Kotler on Marketing: How to Create, Win and Dominate Markets
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May 2009Chaotics: The Business of Managing and Marketing in the Age of Turbulence
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
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March 2008Marketing Management
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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April 1999Kotler on Marketing: How to Create, Win and Dominate Markets
Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. Here, too, you will find Kotler's savvy advice, which has so well served such corporate clients as AT&T, General Electric, Ford, IBM, Michelin, Merck, DuPont, and Bank of America. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler''s worldwide lectures.
