Sally Hogshead

Growing up with the last name "Hogshead" would give anyone an unconventional point of view. Today, Sally teaches how to instantly persuade and captivate in a world with a 9 second attention span.  Sally frequently appears in national media including NBC's Today Show and the New York Times. Her creativity has won hundreds of awards, and the media has described her as "advertising's icon" and "the marketing mistress of fascination" who has "changed the face of North American advertising."

Her internationally acclaimed book, FASCINATE, has been translated into 14 languages, with praise by Seth Godin and Tom Peters.

Sally's proprietary research into the science of fascination began with a three-year study, with national interviews and deep-dive analysis by a top global research firm. This body of research uncovered specific ways in which fascination is a shortcut to persuasion, and the ROI of making a brand more fascinating.

Sally is the creator of The F-Score, the first personality test to measure exactly how a
person fascinates. Over 50,000 participants have identified their natural strengths of
persuasion at www.FScoreTest.com

While studying at Duke University, Sally lived with an African tribe inside a goat dung
hut. After graduation, in the second year of her career in advertising, Sally won more
awards than any other writer in the U.S., and was named "the most successful junior
copywriter of all time." She opened her first ad agency at age 27, and went to open the West Coast office of the illustrious CP+B. Clients have included Nike, BMW, Coca-Cola, MINI Cooper, Target, Aflac, Godiva, and the Wall Street Journal.

A Few of Sally's Key Points:
- Your customer has a 9 second attention span… the same as a goldfish.
- In a competitive environment, the most fascinating option always wins.
- Fascinate, or fail.
- You can be comfortable, or outstanding, but not both.
- Forget what your business card says. You're an entrepreneur.
- The world is not changed by people who sort of care.

• 3. The Fascination Advantage:

  Instantly Communicate Your "Personality Brand"

  How do certain people captivate us, while most are ignored? How do some leaders inspire and motivate us, while others are make no difference at all? In this keynote, Sally reveals the truth behind captivating personalities-and the answers are both startling and empowering. It's a presentation unlike any you've experienced. The reality is, you can become more fascinating using your natural strengths. You can command attention, shape opinions, and close the sale- both professionally and personally. Sally will teach you. As part of her proprietary studies into the science of fascination, Sallyʼs company has helped over 50,000 participants identify their natural strengths of persuasion, with the F-Score personality brand test. (www.FScoreTest.com). The F-Score personality brand test is a complimentary option for Sally's keynotes. Our team works with your event planner to create an unforgettable experience with the results. (Participants love it.) The test creates social media buzz, and acts as a positive icebreaker for people at the event. Sally unveils results during her keynote, making it a fascinating reflection of the audience itself. Participants learn about their own "personality brand" - natural, hidden personality strengths. The audience leaves feeling not only personally inspired, but also equipped with specific ways to command attention in a distracted world.

• 2. The 9-Second Attention Span:

  Selling Your Brand, and Yourself, in Social Media

  
  We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. Thatʼs the same as a goldfish!  You only get 9 seconds to introduce yourself, or sell your idea, or start a conversation.  After that, people get distracted. Especially in social media, where attention darts from one message to the next.  Yet when we do break through- when we create messages that connect and
  communicate- the rewards are extraordinary.  Sally Hogshead reveals how to triumph in this 9-second world, with an emphasis on using social media for your online brand. Taking audiences on a thrilling ride inside the brain, she explores this accelerated trend and teaches audiences how to instantly capture attention through their messages on Twitter, Facebook, websites, and sales.  Participants learn how to identify their unique selling advantages, and articulate this more clearly in all areas of their professional brand. 

• 1. FASCINATE: The Shortcut to Persuasion

  Fascination is an intense emotional focus. When you fascinate your customer, they become completely focused on you and your product. Instead of being distracted or bored, they become raving, loyal fans.  Yet in todayʼs distracted and competitive environment, most messages are either forgotten or ignored. Companies must fascinate, or fail.  How can your company command this powerful force of attraction?  Sally Hogshead reveals the secret. Her proprietary research and internationally acclaimed book, Fascinate, include a groundbreaking national study on the science of fascination. She discovered that the human brain is hardwired to focus on 7 specific "triggers." With a high-voltage style and vibrant imagery, Sally teaches audiences how to harness attention using her Fascinate system. This keynote is a multi-media experience. Audiences travel on a high-velocity journey through neurology, advertising and pop culture. Sally delivers riveting case studies and research, long with practical ways that individuals and brands can immediately become
  more persuasive.

  
  
  

• Take inventory of your strengths, identify your passions, then do everything in your power to carve your career toward them. Only then will you, and everyone else, see the best of you. Want to know how? Read this book.

  Marcus Buckingham, author of First, Break all the Rules, and Now, Discover Your Strengths

• Just when you thought you had it all figured out, Sally comes along and kicks you in the butt with a totally new way of thinking. When Sally goes to the podium, get ready to get fired up and love every moment of it!

  Lou Congelio, Chairman, Houston Advertising Federation

• Sally Hogshead lights up the stage! Her keynote gave our audience a renewed passion for work. Her intelligent humor and infectious enthusiasm formed an instant connection.

  Shanny Bang, Director, Conferences and Events, ADWEEK Magazines

• Sally combined humor, logic, and visual stimulation to create one of the most dynamic seminars our managers have ever participated in. Using her book Radical Careering as a backdrop, Sally covered some challenging topics in a way that was both educational and entertaining.

  Jeff Skipper, V.P. of Marketing, Books-A-Million, Inc.
• I had well over 100 people come up to me and thank me for having Sally speak at Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.
  Joe Pulizzi, founder, Content Marketing World

• 
  February 2010

  Fascinate: Your 7 Triggers To Persuasion And Captivation

  Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

  
  
• 
  September 2005

  Radical Careering

  Hogshead's strategies teach readers how to drive their own success by having the fearlessness, daily courage, and curiosity to jump in the deep end and swim with real purpose.