Cameron Herold

For over 20 years, Cameron Herold has been coaching, speaking to, or helping entrepreneurs build companies. As the founder of Backpocket COO he works with young, fun, entrepreneurial, high-growth companies to make their dreams happen. He is one of the country's most innovative business leaders, and was a leading force behind one of the most successful businesses of the decade, 1-800-GOT-JUNK?. Herold has reached a huge global audience though his educational and inspirational presentations to groups of CEOs & entrepreneurs on five continents and seventeen countries.

Herold’s direction, support, and proven strategies, have these companies super-charging their growth and profitability, while nurturing the kind of unique workplace cultures that attract top talent.

He is renowned as a driving force behind 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue in just six years. Canadian Business Magazine ranked them the “2nd Best Company to Work for in Canada”, and BC Business Magazine rated them “the #1 Company in BC to Work for” twice. Also during his tenure, numerous MBA programs studied the company, including Queen’s University in Canada and Harvard University.

Throughout his career, Herold has mentored companies such as Nurse Next Door, I Love Rewards, Media Temple, Red Balloon Days, Grasshopper and Headsets.com. He was VP, Corporate Development at Ubarter.com and VP, Franchise Development for Coast-to-Coast Franchise Services (Boyd Autobody). He has been instrumental in the successful sale, branding and integration of a remarkable 450 franchise locations with three major franchisors.

Herold’s work has helped companies be featured in the Associated Press, Bloomberg, USA Today, New York Times, Wall Street Journal, Fast Company, and Fortune, as well as TV shows like Donny Deutsch, Oprah, and Dr. Phil.
 
Herold’s expertise across all aspects of business covers operations and call centers to sales, marketing and PR. Combined with negotiating corporate acquisitions and developing numerous strategic partnerships, there are few real-world business challenges he hasn’t faced.

Cameron Herold's Blog Entries:

Focused Productivity

• 5. Raising Kids To Be Entrepreneurs Instead of Lawyers

  As kids, we dream of doing things. But for some reason, when we become adults, we forget about these dreams and join the mainstream instead.
  Imagine if kids actually learned how to make their dreams come true. Imagine if we taught kids how to be entrepreneurs.
  
  What does it mean to be an entrepreneur? Entrepreneurs are leaders. They like making money. They're good at solving problems. They often have ADD, ADHD, or signs of bi-polar disorder  – the so-called "CEO Disease."
  Many kids have entrepreneurial traits. They're the ones who were selling stuff to the other kids in back in grade school.
  
  But unfortunately our education system, and our society as a whole, doesn't encourage kids to be entrepreneurs. And we're missing out on huge opportunities as a result. Instead, our system is saying to medicate the kids. It tells them to sit still and pay attention. We get them tutors for the subjects they are weak in, instead of getting them coaches for the areas where we see early signs of genius. Business schools teach kids to work in companies, not how to start and build them.
  
  We don't recognize these traits because most of us are not entrepreneurs. This talk will show you how to identify these kids and nurture them, instead of pushing them all to be doctors, lawyers, and dentists like we do today.
  
  The world needs entrepreneurs. They are the ones who dream things up, then set out to do them. If more kids were told that they could make their dreams happen, and more of them turned into entrepreneurs, there wouldn't be a single problem in this world that we wouldn’t know how to solve. 
  Let's not just teach kids; let's grow them into entrepreneurs.

• 4. Emotional Roller Coasters of CEOs / Entrepreneurs

  Leading a business is an emotional journey of extreme highs and challenging lows. In this insightful talk, Cameron reveals detailed strategies to help CEOs, entrepreneurs – their teams & spouses – manage these emotions effectively.
  
  This presentation is invaluable for CEOs & entrepreneurs who want to…
  ·    Understand the emotional ups & downs associated with entrepreneurship
  ·    Learn how to leverage gains from the “highs” & avoid unexpected risks of the “lows”
  ·    Give employees & spouses insights into the stresses a business owner faces
  
  
  

• 3. Generating Free P.R. for Your Business

  The only thing better than getting good press is getting good press for FREE! In this strategic session, Cameron shares the PR secrets he’s used to land over 5,000 media placements in six years, including Oprah, Fortune, Wall Street Journal & New York Times.
  
  Attendees will walk away knowing…
  ·    Strategies to quickly become the quoted media “expert” in your industry
  ·    How to create multiple angles that will generate the interest of journalists
  ·    How to turn normal employees into skilled PR evangelists for your business

• 2. From Zero To Good (How To Build A $100 Million + Business)

  Managing business growth can be an exhilarating experience, but it can also be an intimidating one. In this dynamic speech, Cameron reveals the systems all companies need to grow and how to do it while making a profit.
  
  You’ll discover how to…
  ·    How to use a unique visioning process called a “Painted Picture” to create total alignment in your team members and have them reading your mind
  ·    Attract, interview & retain top talent, while systematically removing low performers
  ·    Reverse engineer long-term goals – know precisely WHAT to do & WHEN to execute.  You’ll forever change your strategic planning process to one that actually works.
  ·    Make useless meetings taboo in your company, skyrocketing productivity and profit
  ·    Leverage simple and easy to put in place technology to drive growth

• 1. Turning Companies Into World Class Magnets For Employees

  In this invigorating presentation, Cameron shares the secrets he has used to create truly amazing high-growth workplace cultures, including one company he led being rated #2 in Canada’s Best Places to Work as awarded by Canadian Business magazine and twice rated #1 Best Places to Work in BC as awarded by BC Business Magazine.  He’s also formally mentored four others now ranked in the best to work for in Canada.
  
  In this presentation, Cameron will reveal…
  ·    How to use a unique visioning process called a “Painted Picture” to create total alignment in your team members and have them reading your mind
  ·    The best systems to attract, interview, select & handcuff top employees
  ·    Secrets to attracting ‘A’ Players away from competitors
  ·    Real life examples of what fantastic workplaces look like where Gen X, Gen Y & Baby Boomers can all work together
  ·    Step-by-step strategies for balancing culture with your bottom line

• I've known Cameron for about 10 years and not only has he grown a company like a rocket ship but he has a great story to tell with real take home value. I saw him speak to a group of CEOs and Entrepreneurs and he was spectacular!

  Forum Resources Network

• Thank you very much for taking the time out of your busy schedule to speak at our Small Business luncheon yesterday. Our members loved your presentation and our directors said you were one of the best speakers they have heard at our events.

  Burnaby Board of Trade

• Your keynote address was by far the highlight of the three days and your company is one that everyone can learn a tremendous amount from. In fact, a few of us, immediately after listening to you, started to "lean into the future" so we can begin painting our own picture for our organization.

  International Call Centre Management Conference

• Cameron Herold is one incredible motivational speaker -- he's sincere, fascinating and enthusiastic! I've already told several of my friends and colleagues about his presentation and suggested they jump at any opportunity to hear Cameron speak. He's passionate about the company and the way he tells the story of 1-800-GOT-JUNK? is incredible.

  SmartMove

• I have been lucky to hear a number of speakers every year for the past decade in small and large audiences on a variety of topics. Cameron is definitely one of the most empowering speakers I have heard and the "hype" from his presentation was a lasting and memorable one that actually drives people to action."

  YEO International University

• Your presentation not only allows people to see 1-800-GOT-JUNK?'s 'corporate culture' but demonstrates how other companies could establish, encourage, and maintain such a corporate culture. Your presentation also demonstrates why a corporate culture is important and how a company can benefit from such an internal business strategy. I left your presentation in awe of your company and how you run it!

  Colliers International

• I just found out that you guys placed 2nd on the Canadian Business - Top Places To Work in Canada – Congratulations on the huge accomplishment. I wanted to thank you again for making that life altering presentation to EO Toronto in Nov/05. It has honestly changed my entrepreneurial journey for the better.

  I Love Rewards

• Engaging, motivating and I intend to steal his ideas. Absolutely fabulous.

  Canadian Institute of Chartered Accountants

• On behalf of the NY EO I wanted to thank you guys again for the generous time you guys shared with us this past week. Your presentation to the chapter was a BIG hit and I personally walked away with a lot of good ideas and directives - thanks again!

  Restaurant.com

• AWESOME event last night. Cameron's workshop on PR was invaluable and will surely help all who attended improve their business. I am already employing many of the great suggestions offered. The second session, managing hypergrowth was fascinating. I am sure many of you felt as dazed as I by all that these guys have done to build a world-class company.

  Smith Barney

• I give Cameron’s presentation flat-out 10’s for content, delivery, and take-home.  Highly recommend to WPO and YPO audiences.

  Memory Power

• The fact that he's been in our shoes multiple times as an entrepreneur resonated with us all.  I'd highly recommend Cameron as a speaker for all YPO chapters to book.

  YPO CA Southwest Chapter

• Our members loved your presentation and our directors said you were one of the best speakers they’ve had at our events.

  Burnaby Board of Trade

• The management principles Cameron introduced are best-in-class and his breath-taking examples show how to make them work.

  myToys.de

• 
  April 2011

  Double Double: How to Double Your Revenue and Profit in 3 Years or Less

  A step-by-step guide to enjoying the roller-coaster ride of growth - while getting the most out of life as an entrepreneur. A growth-focused approach: The book is divided into three sections, which cover planning for fast growth, building a company for fast growth, and leading for fast growth. Each topic the author covers - from creating a vision for the company's future to learning how to generate free PR for a developing company - is squarely focused on the end goal: doubling the size of the entrepreneur's company in three years or less. A down-to-earth action plan: Herold's experienced-based advice never gets bogged down in generalities or theory. Instead, he offers a wealth of practical tips, including: How to design meetings for maximum efficiency; How to hire top-quality talent; How to grow in particularly tough markets; How to put together a board of advisors - even for a smaller company; and, How even the busy entrepreneur can achieve a work/life balance.

  
  

1. Leadership at 100 mph: Growth Strategies that Work