Jeffrey Hayzlett

Celebrity CMO & Bestselling Author

Jeffrey Hayzlett has been called a lot of things, most of them good. At Kodak, Hayzlett helped to lead one of the biggest turnarounds in business history. Named by Forbes Magazine, as the “Celebrity CMO,” for his numerous television and public appearances, he was responsible for the Kodak's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies, and processes. Hayzlett is the author of the best-selling book, The Mirror Test, and he is a much sought-after speaker on topics ranging from worldwide business growth, communications, marketing social networking and mobile marketing.

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Jeffrey Hayzlett is a global business celebrity and former Fortune 100 c-suite executive. From small business to international corporations, he puts his creativity and extraordinary entrepreneurial skills into play, launching ventures blending his leadership perspectives, insights into professional development, mass marketing prowess and affinity for social media.

Jeffrey is a leading business expert, cited in numerous books, magazines and newspapers worldwide, and a frequent television guest and commentator, having appeared on shows including MSNBC's Your Business, Fox Business News, and NBC's Celebrity Apprentice with Donald Trump, among others. He is executive producer of a number of global television projects and Celebrity Editor of the largest circulation social media and business magazines in the world. With a strong following in business and social media communities, he's recognized as one of the Top 10 c-suite Twitterers and a key influencer in the social media landscape.

Jeffrey is author of the must-read business book The Mirror Test, which received acclaim on numerous bestseller lists including Inc's 800CEORead and USA Today. From the world of academia at leading business schools to corporate training and c-level circles, The Mirror Test's thought-provoking lessons are told with bold simplicity, readability and humor. Christie Hefner, former CEO of Playboy Enterprises, says The Mirror Test, "...provide(s) fresh insights and actionable advice in an engaging style."

Jeffrey's second book, Running the Gauntlet, releasing in January 2012, answers the question: How do I change my business in a way that instills enthusiasm and increases profits? Providing the inspiration and tools for spearheading dramatic change, Hayzlett helps readers tackle their biggest obstacles to making changes necessary for business success: fear, apathy, and failure to take personal responsibility. In his trademark fast-paced, brash, humorous style, he provides a realistic approach to competing effectively in an increasingly competitive business environment.

Jeffrey has years of international marketing, sales, and customer relations management experience. He joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the Graphic Communications Group (GCG). He became Chief Business Development Officer in September 2007 and CMO in November of 2008 and was responsible for Brand Development and Management, Market Development, Corporate and Product Public Relations, Communications and Public Affairs, Corporate Sponsorships, Business Development, Corporate Relationships and Partnerships, and Marketing.

Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint, and Colorbus, Inc., and served in staff positions in the United States Senate and House of Representatives.

Currently, Jeffrey leads The Hayzlett Group, an international strategic business consulting company leading change for high growth businesses. Drawing upon an eclectic background in business, buoyed by a stellar track record of keynote speaking, and deeply rooted in cowboy lore, Jeffrey energizes his role driving and delivering change. He is a turnaround architect of the highest order, a maverick marketer who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance and brand building. Even when away from his home state of South Dakota, Jeffrey can always be found in his trademark cowboy boots.

1. Running the Gauntlet

Run the gauntlet of change with Jeffrey Hayzlett...

What's stopping you from making the changes your business needs to thrive? You've always had the ability to institute positive change in your company. With Running the Gauntlet, Jeffrey Hayzlett can give you the inspiration and knowledge to make it happen and take control of it - instead of letting it control you.

As a bestselling author and global business authority, Hayzlett is passionate about driving change and leadership, and helping you grow profits. Running the Gauntlet builds on the principles from his first bestseller, The Mirror Test, and will take you on a step-by-step journey to:

• Develop a "takeover mentality" to execute the right changes and deal with any disruptions they may cause

• Summon the vision and courage necessary for driving change and sustaining your company's newfound momentum

• Sharpen the mental and emotional toughness to make strategic, lasting change

Change is already happening all around you. The most dangerous move in business is the failure to make a move at all.

Jeff was the keynote at the PostNet 2011 annual conference and he DELIVERED! In addition to getting rave reviews from our franchisees Jeff presented useful, current information and best practices in an entertaining style. We wouldn't hesitate to recommend Jeff to any franchise organization that is embracing change and wants to motivate franchisees to do the same.

PostNet
Jeff Hayzlett is the real deal. He is a world-class motivational speaker and a sales, marketing, and social media genius. He is hard hitting and funny. His message is relevant and inspired our franchisees to take action. I have hired Jeff many times to speak to our groups and will again.

Franchise Services Inc.
The first time we hired Jeff to deliver a keynote at our Sales 2.0 conferences the audience ratings went off the charts. Jeff delivers high impact ideas with high energy and he shares real life stories drawn from his rich business experience. He is a rock-star when it comes to subjects such as marketing, change management, Sales 2.0, Social Media, innovation, leadership, motivation, human psychology and belly-to-belly selling. What's best about him is that he keeps on innovating and he never delivers the same material twice. Every time he speaks for us he fills the room, he holds his audience spellbound and you don't see anyone checking their iPhone or Blackberry. Jeff, I applaud you.

Selling Power Magazine

December 2011
Running the Gauntlet
From his career as a Fortune 100 C-Suite Executive, Hayzlett brings your feet to the fire and challenges you to become the change agent you are. Introducing new concepts like Friendsourcing, The 118 Pitch (the elevator pitch 2.0), Focused Executive Program and more, Hayzlett's bold, brash style will motivate you to make the necessary changes to your organizations and show you how you can build your business towards growth. For too long, organizations have become increasingly good at downsizing their business in efforts to cut costs. Now is the time for growth. Now is the time to Run the Gauntlet.
May 2010
The Mirror Test
Known for his outspoken appearances on numerous TV reality shows, Jeffrey Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. The Mirror Test will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business. Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and The Mirror Test comprise a force to be reckoned with.

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