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TOPICS
Communication
Getting Your Message Out To The Media
You may have heard or read news items about your profession or industry that bear no resemblance to reality. Find out why that happens and how it can be fixed.Journalist and producer, Jane Hawtin has over 25 years of experience in print, radio and television. She will explain how the media works and what we need to do to make sure the stories about your profession are accurate and presented in a way that will make people sit up and take notice.
Topics to be covered:
- facts about the media: print, radio, television-objectives and deadlines
- choosing the right media spokesperson for your organization
- crafting appealing stories
- formulating opportunities for news
The Media & Journalism
The New Realities of Business Today
JANE HAWTIN
Award Winning TV & Radio Host
President of Amberlight Productions Inc., Jane Hawtin's talent and business savvy have been evident as a broadcast journalist, executive producer and creator of many successful television and radio programs.
Jane began her career in radio in 1976 and racked up a number of firsts including first female news director (Q107) and first female talk show host (CFRB1010) The Jane Hawtin Show on CFRB became the number one noon hour program in Canada.
Her professionalism, integrity and journalistic skills have been acknowledged by her peers with two ACTRA nominations for best radio host, as well as the Hollobon Award for excellence in medical and science reporting and a Gemini nomination for best host/interviewer. Her most recent award is the Rosalie Award, which honours trailblazing women in broadcasting and was handed out recently at the Women in Broadcasting breakfast as part of Canadian Music Week.
In 2004, Jane created, executive produced and hosted the innovative radio program, Stranded, for CBC Radio One. She broke ground again as the first independent producer to sell a radio series to the public network. Jane is a familiar voice on CBC as the back-up host on a number of radio shows including Metro Morning (Toronto), Here and Now (Toronto), The Current (National) and As It Happens (National).
In addition to her continued contributions to Canadian television and radio, Jane launched Arawak Productions in 2006, and is currently developing and producing the youth teen show, The Link.
COMMENTS FROM AUDIENCES
"Choosing a speaker to wrap up a conference and send delegates and guests home happy is a daunting challenge, as I'm sure you can imagine. Thank you for ensuring that the last presentation our delegates heard was meaningful, entertaining, thought-provoking and most of all, relevant to them."
Municipal Electric Association
