Peter Guber

Executive, Entrepreneur & Bestselling Author of Tell to Win

Founder and CEO of Mandalay Entertainment, Peter Guber is among the most successful executives and entrepreneurs in the entertainment and communications industries. As a producer, his movies have resonated with audiences all over the world, earning over three billion dollars and garnering more than fifty Academy Award nominations. Guber is a full professor at the UCLA School of Theater, Film and Television, and can be seen as co-host of In the House. A noted author, Guber recently released, Tell To Win, a #1 bestseller. A passionate, humorous, and tireless motivator and speaker, Guber has dedicated himself to coaching current and future leaders about the importance of telling purposeful stories to propel their business success.

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Peter Guber is Chairman and CEO of the multimedia Mandalay Entertainment Group. Prior to Mandalay, Guber was Chairman and CEO of Sony Pictures Entertainment, Chairman and CEO of Polygram Entertainment, Co-Founder of Casablanca Record & Filmworks and President of Columbia Pictures. Guber produced or executive produced (personally or through his companies) films that garnered five Best Picture Academy Award nominations (winning for Rain Man) and box office hits that include The Color Purple, Midnight Express, Batman, Flashdance and The Kids Are All Right.

Peter Guber is the Owner and Co-executive Chairman of the NBA franchise, the Golden State Warriors. He is the Co-owner of the Los Angeles Dodgers, the storied Major League Baseball franchise, led by the Guggenheim Baseball Management group headed by Mark Walter together with Magic Johnson and Stan Kasten. He serves as Chairman of the Board of Directors for Mandalay Baseball Properties, a subsidiary of Mandalay Sports Entertainment which includes professional baseball franchises, sports marketing and venue management. Among the professional sports franchises that are owned and/or operated by Mandalay Baseball Properties are the Scranton/Wilkes-Barre Yankees, a Triple-A affiliate of the New York Yankees, the Oklahoma City RedHawks, a Triple-A affiliate of the Houston Astros, the Frisco RoughRiders, a Double-A affiliate of the Texas Rangers and the Dayton Dragons, a Single-A affiliate of the Cincinnati Reds. Peter Guber is a weekly entertainment and media analyst for Fox Business News and a full professor at UCLA. He serves on the board of directors of Demand Media and is Co-Founder of Geek Chic Daily, which merged with Nerdist Industries to become a multi-platform creator of genre and popular-culture content.

Peter Guber is a noted author with works including Inside The Deep and Shootout: Surviving Fame and (Mis)Fortune in Hollywood. Guber wrote the cover article for the Harvard Business Review titled, The Four Truths of the Storyteller, and has also authored op-ed pieces for the New York Times and the San Francisco Chronicle. Guber's most recent business book, Tell To Win - Connect, Persuade, and Triumph with the Hidden Power of Story, became an instant #1 New York Times bestseller.

4. There's No Business Without Show Business

There's no business without show business... If you can't show "it", articulate what "it" is, incite and excite others to viral market "it" for you, no matter what you call "it" in your business, you've got what they call in the Hollywood business - a flop.

As someone who has had his share of profitable and critically acclaimed successes like Batman, Rain Man, Flashdance and The Kids Are All Right, in addition to owning and managing record-breaking professional minor league baseball teams and stadiums, as the current owner and co-executive chairman of the NBA franchise, the Golden State Warriors, and now as part of a group that won an auction for the Los Angeles Dodgers baseball team, Peter Guber is in the hit generating business.

But his journey hasn't been without its misses. In a career that's spanned four decades, guber has also suffered highly public flops like a professional hockey team where the audience didn't give a puck, and movies like Bonfire of the Vanities, where people tried to walk out, even when it was shown on planes! Yet, he didn't surrender. He more than endured - he triumphed!

Who better than guber to share insider stories, insights, and universal takeaways relevant to everyone on the strategies and meetings, wheelings and dealings, missteps and milestones on surviving fame and misfortune in entertainment and sports?

At age 28 guber was Studio Chief at columbia pictures. He then founded Casablanca Record and Filmworks, went on to become Chairman and CEO of Polygram Entertainment, Chairman and CEO of Sony Pictures Entertainment, and is now CEO of Mandalay Entertainment Group.

In addition to his executive experience, Guber has also produced high profile tv mini-series and movies including the successful franchise of Movies for Lifetime, based on world renown author Nora Roberts' bestselling books; he's owned or owns professional hockey, baseball and basketball teams; he wrote the bestselling book Shootout: Surviving Fame and Misfortune in Hollywood and turned it into a popular international TV show which ran for 7 years; he is a full professor at UCLA teaching courses to graduate students on topics of business, sports and entertainment; and recently earned #1 New York Times bestseller status with his current business book, Tell to Win: Connect, Persuade and Triumph With the Hidden Power of Story.

In this often hilarious, highly entertaining and always on point speech, audiences will be energized and motivated by someone with first hand experience to know it ain't over until it's over and that everyone has the potential to survive misfortune in their industry and generate sweet success.
2. LEADING AND SUCCEEDING IN UNCERTAIN TIMES

The rapid changes reshaping business today requires leaders who stay ahead of the curve, embrace uncertainty, overcome FEAR (which Peter Guber defines as "False Evidence Appearing Real"), and take informed risks by "flying in the red zone" where failure lurks, but a greater opportunity horizon lies.

Guber credits much of his tremendous business success in volatile times to heeding these navigational stakes in not one, but five different industries, from blockbuster, critically acclaimed and award-winning movies like Rain Man, Batman, Gorillas in the Mist and The Kids Are All Right, to owning among the most successful professional minor league baseball teams and stadiums (and now, as owner and co-executive chairman of the NBA franchise, The Golden State Warriors, is in the process of transforming this team under extremely uncertain conditions), to finding, investing in and growing cutting edge new media companies (such as Geek Chic Daily, Mandalay Digital Group and Demand Media), to locating, developing and selling highly profitable real estate ventures, to holding a professorship at UCLA for more than four decades where his highly popular courses consistently sell out.

Be engaged by a creative entrepreneur with the demonstrated success to speak from first person experience on surviving and thriving in uncertain times.
3. DIVINING AND DESIGNING THE CULTURE OF INNOVATION: Inciting Creativity as an Organizational Imperative for Exponential Growth and Business Success

How do the most successful companies and leaders generate ideas, unleash the creative talent of their people, move innovative thinking throughout their organization overcoming resistance, and have an accelerated time to market that leaves competitors in the dust?

Peter Guber draws from his four decades of successes in the creative industry of entertainment, innovating on all sides of the food chain, from working with creatives, to corporate, to partners, vendors, and audiences; in addition to leading or investing in cutting edge early stage companies like Demand Media (where he's on the Board of Directors) and Geek Chic Daily; as well as reinventing sports teams and stadiums in NBA basketball, baseball and hockey to share first person stories based on his demonstrated successes to provide the tools to change your Monday.

Be motivated by a masterful story teller who will ignite and incite the culture of innovation and the tools to execute on it in your organization.
1. STORY TELLING FOR BUSINESS SUCCESS

Great story telling is more than just entertainment; it is a highly powerful and vastly underutilized professional business tool. It is indeed the secret sauce that can propel your success – whether you are an executive, entrepreneur, sales manager, marketing & communications expert, artist, consultant, inventor, HR professional or assistant.

Unfortunately, by the time most people have entered business, stories, as professional tools, have been dismissed as too soft or suspect and have been replaced by soulless bullets and forgettable data. Yet, only stories and their telling can create the emotional experiences that make the important information embedded within the story memorable, resonant and actionable.

In this entertaining, enlightening and informative presentation, “StoryMan” Peter Guber shares his methodology of how to employ the power of the oral story to:

·Sell more products/services
·Lead more persuasively
·Manage more effectively
·Inspire greater creativity
·Foster deeper collaboration
·Rebrand your product or company
·Communicate change
·Generate viral advocacy for your vision or mission
·Overcome resistance

Takeaways:

Learn where to find stories; what type of story works best for you; how to get your audiences’ attention and intention; the most successful story goals; when to drop your “script,” the power of turning “me” into “we,” the secret of relinquishing control of your story and much more…

Absolutely fantastic! Anyone at any level will learn how to raise their game through Peter’s MAGIC methodology.

Terry Semel, former CEO and Chairman of Yahoo! & Chairman & CEO of Warner Bros.
Peter Guber was amazing – a wonderful way to begin our conference on Tuesday! Everyone enjoyed him tremendously, and we’ve received a lot of positive feedback about his presentation and his humor! You are either captain or captive of the story you continually tell yourself. In business the power of your narrative can imprison or propel you to great success. Peter Guber’s genius provides you with the insights to fuel that journey.

Anthony Robbins, Motivational Speaker, Author, Peak Performance Expert
You will leave his keynote a better story teller and a stronger, more effective business person.

Hasbro
Your words today hit the mark. Journalists are a challenging group to entertain, yet you found a way to inspire them by weaving in empowering stories and life experiences that moved their hearts and minds.

Six Flags
Totally entertaining and entirely relevant.

Activision
A home run – Guber’s speech is as compelling and entertaining as it is informative and memorable!

Carsey-Warner Company
Peter’s energy, passion and enthusiasm are infectious and his business wisdom is unparalleled!

Mark Burnett, Reality TV Producer
Peter Guber has put the craft of story telling into a construct that is as relevant and important to screenwriters as it is to branding experts. His Four Truths bring a dose of discipline to an art, all in the interest of stories that create an emotional connection that stands the test of time.

JWT (J. Walter Thompson) Specialized Communications
The JP Morgan clients have not stopped talking about you! They just loved their evening at Paramount with your riveting talk. We used many of your points the next day during our presentations. Thank you for your time, your energy and your wisdom – we were blessed with all three.

JP Morgan Chase
The reviews are in! You were the hit of the conference – we just got the evaluation results back, and you were the highest rated speaker. It was delightful to be with you – really MAGIC!

ToyCon
Thank you. Thank you. You’re presentation was equal parts motivational, educational…and entertaining, and judging from the responses we’ve taken in on the conference, you were indeed the “hit” of the entire three days for our folks!

Sports Forum
Peter Guber got a standing ovation from our group… they never give speakers standing ovations regardless of how good they are…especially paid speakers.

Association of Hispanic Advertising Agencies

March 2011
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
Today everyone – whether they know it or not – is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action.

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Peter Guber

Executive, Entrepreneur & Bestselling Author of Tell to Win

4. There's No Business Without Show Business

2. LEADING AND SUCCEEDING IN UNCERTAIN TIMES

3. DIVINING AND DESIGNING THE CULTURE OF INNOVATION: Inciting Creativity as an Organizational Imperative for Exponential Growth and Business Success