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TOPICS
THE 100 MINUTE BRAND: Who You Are is What You Make
THE 100 MINUTE BRAND deals with how people can reinvigorate their creative process to translate (externally) the value they have within. Nick Graham uses his proven branding philosophy to take the audience to the heart of what creates a successful brand. Using his theory, based in part on the Powers of Ten, he demonstrates how the power of a single individual can outwardly create memory for others. It is also used to illustrate that the memory contained within an individual (their DNA), can and will dictate how they can translate their own memory to others, ultimately creating their own “brand.”THE END OF SELLING: What to Give a World That Has Everything
THE END OF SELLING is Nick Graham’s argument that the world has run out of new things to sell-but is clearly hungry for new ways to buy. In this presentation, he demonstrates how every modern business process or product, no matter how dynamic or successful today, is actually just an updated version of a centuries-old idea. By using leading “smart” companies as examples, Graham invites the audience to strategically map out how they can stop selling, and start thinking about how to reinvigorate whatever process or product they are trying to market.THE JOE BOXER STORY: From Underwear to Everywhere!
THE JOE BOXER STORY is Nick Graham’s amazing and true tale of success: How without the use of conventional advertising or marketing methods, he turned his “little” underwear company into one of America’s most popular brands. Through his infamous brand of wit and humour, Graham shares his personal adventures-including the serious aspects of creating something radically different-and leaves his audience inspired to take risks, persevere, and have fun in the process.
NICHOLAS GRAHAM
Chief Time Keeper of 100 Minute Company, Founder of JOE BOXER
Nicholas Graham, Chief Time Keeper of 100 Minute Company and founder of the ubiquitous JOE BOXER brand, changed the face of fashion when he turned his "little" underwear company into one of America’s most popular lifestyle brands. At a pivotal time in history when the collective attention span is getting shorter by the minute, people hunger for new ways to buy and sell everything. Graham believes that brands need to expand on what they do.
His claim to fame is designing and selling unconventional men's underwear, but through JOE BOXER his business expanded into a virtual empire, complete with licenses for everything from eyeglasses and sunglasses to napkins and toilet seats. Graham's eccentric charisma and seat-of-the-pants marketing style transformed JOE BOXER the underwear company into JOE BOXER the entertainment company. As Graham says, "The brand is an amusement park, and the product is the souvenir."
Based on his work at JOE BOXER, Graham now provides brand development and strategic planning for the retail sector. He creates company owned brands for key retailers, such as nick(it), American Ironic, Wood Island, POP369, First and Main, and National Underpants. His company also advises Domestic and International brands on a wide variety of issues from Finance, Production, Marketing and Design strategies.
