Adrian Gostick

Adrian Gostick

Bestselling Leadership Author; Co-founder of The Culture Works

Adrian Gostick is the author of several bestselling books on corporate culture, including the New York Times, USA Today and Wall Street Journal bestseller The Carrot Principle. As a leadership expert, he has appeared on numerous national television programs and has been quoted in dozens of business publications and magazines. Gostick is Vice President of the Carrot Culture division, the consulting and training arm of the O.C. Tanner Recognition Company.


Contact Speakers' Spotlight

Adrian Gostick is the author of several bestselling books on corporate culture, including the New York Times, USA Today and Wall Street Journal bestseller The Carrot Principle. He also wrote the bestsellers The Orange Revolution and All In. His research on employee engagement has been called a "must read for modern-day managers" by Larry King of CNN, "fascinating" by Fortune magazine and "admirable and startling" by the Wall Street Journal.

Adrian's books have been translated into 20 languages and are sold in more than 50 countries around the world. As a leadership expert, he has appeared on numerous national television programs including NBC's Today Show and has been quoted in dozens of business publications and magazines.

Adrian earned a master's degree in Strategic Communication and Leadership from Seton Hall University, where he is a guest lecturer on organizational culture.

  • Teamwork and Collaboration: The Teachings of The Orange Revolution

    New York Times, USA Today and Wall Street Journal bestselling authors Chester Elton and Adrian Gostick have once again transformed the corporate playing field with The Orange Revolution, recognized worldwide as the premiere book on how breakthrough teams and teamwork revolutionize a company, a community, and the world.

    This keynote highlights the key traits found inside the world's most stellar teams. Adrian and Chester illustrate the steps these teams took to conquer barriers, exceed expectations, and overcome mediocrity through brilliant collaboration. This presentation reveals the synergy that exists among teams in the world's most respected and innovative organizations and how to tap into that power within any group of individuals.

    Drawing on startling research and case studies from leading teams at Zappos, Pepsi Bottling Company, The Blue Angels, Texas Roadhouse, Apple, and numerous others, the authors show how true teamwork produces results that change the world and can immediately increase:

    Productivity
    Engagement
    Loyalty
    Innovation
    Bottom-line Results

  • A Culture of Recognition: The Teachings of The Carrot Principle

    A New York Times, USA Today and Wall Street Journal mega bestseller, The Carrot Principle has become the preeminent source on employee engagement and recognition.

    Based on their runaway bestseller, Adrian and Chester reveal the ground-breaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition.

    This breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel. Drawing on case studies from leading companies including Disney, KPMG and the Pepsi Bottling Company, the bestselling authors show how the transformative power of purpose-based recognition produces astonishing increases in operating results.

    Adrian and Chester show how great managers lead with carrots, not sticks and in doing so achieve higher:
    Productivity
    Engagement
    Retention
    Customer
    Satisfaction

    This exceptional presentation introduces the simple steps to becoming a more effective manager and building a recognition culture in your organization; it offers a wealth of specific examples, drawn from real-life cases, of ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.

  • All In: Creating a Culture of Buy-In and Belief

    The authors of the New York Times bestsellers The Carrot Principle and The Orange Revolution present groundbreaking new findings: today's high-performance organizations have a distinctive kind of culture that leads to astonishing results.

    Teaming up with research giant Towers Watson, authors Adrian Gostick and Chester Elton present an unprecedented 300,000-person study conducted in the worst of the recession. Based on this breakthrough research and their extensive consulting experience with a who's-who of successful companies, they present a simple seven-step roadmap that all managers can follow to create a high-achieving culture in their own teams.

    With the most current data available on culture, the authors offer specific how-tos for each step, and tell fascinating stories of leaders in action that vividly depict just how these powerful methods can be implemented.

    Audiences will learn:
    The 3 research-based characteristics of the world's most profitable, productive organizational and team cultures;
    The 7 steps today's most successful managers use to generate buy-in;
    How managers at any level can build a productive workgroup culture of their own where employees commit to the culture and give that extra push of effort.

  • You were simply outstanding. Specifically, your suggestions on low-cost-no-cost appreciation were well-worth stealing - the car wash in particular. Thank you for inspiring us and entertaining us, for making us laugh and for making us sing. We have been talking about how much we thoroughly enjoyed the show, for you are quite a performer -- delivering both steak and sizzle. Thank you forever, on behalf of all who were inspired.
    Governor of Michigan
  • You did more in one hour to bring rewards and recognition to life than any of the rest of us could do over months and months of trying. Thank you! I've heard many comment that you were the best speaker they've heard at any HSBC conference ever, anywhere in the world.
    HSBC Bank
  • Adrian and Chester. I have to thank you for the fabulous presentation you made to Memorial Hermann middle managers. Your book is great; however hearing you deliver your message in person has so much more impact. You connect all the dots from living the culture of an organization, knowing individual employees and their contributions and efforts, and creating recognition/award opportunities that honor and value employees. Halleluiah, Brothers!
    Memorial Hermann Health Care System
  • All In: How the Best Managers Create a Culture of Belief and Drive Big Results
    April 2012

    All In: How the Best Managers Create a Culture of Belief and Drive Big Results

    Based on their extensive consulting experience and in-depth interviews with leaders and employees at exceptional companies such as American Express, Cigna, Avis Budget, Pepsi Bottling, and Hard Rock, Adrian Gostick and Chester Elton present a simple seven-step road map for creating a culture of belief: define a burning platform; create a customer focus; develop agility; share everything; partner with your talent; root for each other; and establish clear accountability. Delving into specific how-tos for each step, they share eye-opening stories of exceptional leaders in action, vividly depicting just how these powerful methods can be implemented by any manager.

    All In
    draws on cutting-edge psychology and all of the creative genius that have made Gostick and Elton a must-read for leaders worldwide. This vital resource will empower managers everywhere to inspire a new level of commitment and performance.


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    February 2007

    The Invisible Employee: Realizing The Hidden Potential In Everyone

    A business fable packed with hard-won wisdom, The Invisible Employee follows a group of people who live and work together on a mysterious island. In these pages, managers learn how to combat one of the most common negative attitudes in business—that smart employees keep their heads down and never do more than is asked. Bestselling authors Adrian Gostick and Chester Elton illustrate that invisible employees undermine our efforts at building great companies. And they show how effective leaders change this mind-set by engaging their people in their cause and finding a way to bring out their best by setting clear goals, seeing the right behaviors, and celebrating every success along the way. The end result is an organization of productive employees who feel noticed, valued and appreciated. In other words, they feel visible.


  • carrot_guys_book2.jpg
    January 2007

    The Carrot Principle: How The Best Managers Use Recognition To Engage Their People, Retain Talent, And Accelerate Perform

    The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. This exceptional book presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, culled from real-life cases, of the ways to do recognition right.