The Generations People

Gaining cutting-edge insights into what makes the generations tick, click and collide has never been more provocative, or more enthralling.  Do you want an insightful presentation on the hottest talent trends accompanied by practical, applicable solutions? Are you struggling with generational gaps in recruiting, retention, or communication?  Do you need to engage the newly hired Millennials in the room without turning off the Generation Xers and Baby Boomers?

Boomer Lynne Lancaster, Xer David Stillman, Millennial Seth Mattison and team will present the insights and solutions you need in an unforgettable, entertaining style.   

It’s a lot easier to explore gaps between the generations when they are on stage together; and it’s easier to relate to the generations when each one has a voice.  

The Generations People are a multigenerational team of experts and speakers. Individually and together they deliver highly customized, high-energy keynotes and workshops that entertain and enlighten audiences and leave them with plenty of practical, take home solutions. Presentations are grounded in original research conducted through surveys, focus groups, and one-on-one interviews.

Leaders in the generations field, they wrote the best-selling book When Generations Collide and the newly released The M-Factor: How the Millennial Generation Is Rocking the Workplace. They have appeared on CNN, CNBC, and The TODAY Show, and in numerous publications including TIME Magazine, The Wall Street Journal and The New York Times. Their clients range from AARP to the IRS to Best Buy, Cisco, Coca-Cola, Deloitte, General Mills, VISA, and Wells Fargo,

A close-knit team who have been rocking the speaking field for over a decade, The Generations People provide you with a unique offering—your choice of…

·    Three generations: A Baby Boomer, a Gen Xer and a Millennial live on stage together
·    Two best-selling authors: Boomer Lynne Lancaster and Xer David Stillman
·    Two generations facing off: Boomer Lynne or Xer David speaking with Millennial speaker Seth Mattison, or
·    One speaker of your choice: Each of our presenters speaks individually and is adept at representing the voice of every generation—you choose the right fit for your event.  

 
Our speakers:  The Generations People are the first multigenerational speaker team to put Millennials, Generations Xers and Boomers on stage together where they clash and connect before your eyes…   

Lynne Lancaster (Baby Boomer) is the co-author of When Generations Collide and the newly-released The M-Factor with David Stillman.  She is considered one of today’s foremost cultural translators and an expert on generational diversity.  Lynne’s keynotes and workshops have enlightened audiences nationwide. She and her business partner have appeared on CNN, CNBC, National Public Radio, and The TODAY Show, and have been featured in The New York Times, The Wall Street Journal, TIME Magazine, and The Washington Post.  Lynne was recently named a Top Five Speaker for 2010.  

David Stillman (Generation Xer) is co-founder with Lynne Lancaster of BridgeWorks, a company dedicated to speaking and consulting on generational issues for organizations ranging from AARP to the IRS to MTV. For over a decade he has been called on by business executives, politicians and the media to share his expertise on how to bridge generational gaps. His work has earned him gold medals at the NY Film Festival and he was recently named as one of “200 People to Watch.”  Lynne and David’s new book, The M-Factor recently made the INC. Magazine best-seller list.  

Seth Mattison (Millennial) Seth joined BridgeWorks as a featured keynoter after a successful career with the management consulting firm Pragmatek. He has conducted numerous interviews with Millennials and top business executives to discover firsthand the ways in which his generation is shaking up today’s business world. His clients include G.E., Prudential, and the University of Notre Dame.

• 4. Just for Associations:  Engaging Four Generations of Members

  Generation gaps are making it nearly impossible to meet the needs of every generation of members.  This program reveals how to connect with each cohort and create loyalty with every generation.  You can’t afford not to see the association world through a generational lens. 

  Topics include…

  o    How do you convince the generations to get involved with your association and stay committed?  
  o    How can you connect with loyal traditional members while getting the young ones in the door?
  o    How can you engage four very diverse generations of staff? 

• 3. Selling and Marketing to the Generations

  Markets are becoming increasingly segmented and one size no longer fits all clients and customers. This presentation reveals the hot buttons and preferences of Traditionalists, Boomers, Xers, and Millennials that marketers and sales people need to know to connect. This isn’t about inventing a new selling system—it’s about adding a generational lens to your already successful approach. 

  Learn…

  o    What should sales people do to customize their message to each generation they sell to? 
  o    What should managers know to coach all the generations on their sales team?
  o    How can marketers target campaigns to one generation without turning off another?
  o    How can you put a generational lens on your company’s selling system to make it even more impactful?

• 2. The M-Factor: Seven Ways the Millennial Generation Is Shaking Things Up at Work

  Eighty million Millennials are flooding into the workplace and clashing with the generations already there. Learn the seven surprising trends that shaped this influential generation and the best tips and techniques for managing them.  Based on the brand new best-seller, The M-Factor (HarperBusiness 2010). 

  Learn…

  o    How you can win the war for young talent and become the place Millennials want to work
  o    The keys for bridging communication gaps between texters, tweeters, and traditional communicators
  o    How to handle entitlement?
  o    What it takes to engage Millennials without alienating the other generations.

• 1. Rocking the Workplace: Managing and Leading Four Generations

  If you think you’ve heard the generations topic before, guess again.  The team that brought you the best-selling book, When Generations Collide, uses cutting-edge research, multimedia, stats and case studies to highlight what it’s going to take to attract and retain the best and brightest talent of every age.

  Find out…

  o    What makes the generations so different—and so perplexing?
  o    How will demographic shifts drastically change the ways we recruit, retain and manage in the next decade?
  o    How do you engage one generation without alienating another?
  o    What can leaders do now to plan for succession and win the war for talent?

• 
  April 2010

  The M Factor

  From Lynne C. Lancaster and David Stillman, the nationally recognized generational experts and authors of When Generations Collide, comes the definitive guide to “Millennials” (those born between 1982 and 2000) in the workplace—what they want, how they think, and how to unlock their talents to your organization’s advantage. If you enjoyed the insights in It’s Okay to Be the Boss, you need to read The M-Factor, destined to become “the” business book on this Millennial generation in the workplace.

  
  
• 
  February 2002

  When Generations Collide

  In this insightful, captivating book, generational experts Lynne C. Lancaster and David Stillman shed much-needed light on how to bridge generational gaps at work by understanding the differences that drive generations apart. Whether you're a manager, an employee, an entrepreneur, or a skilled professional, you'll derive hands-on, take-home business benefits from understanding this vital form of diversity affecting today's high-performance workplace. Using a wry and practical approach to bottom-line business issues and drawing upon interviews, experiences, and the findings from their national survey, Lancaster and Stillman give you in-depth insights into each generation.