
Matthew Fraser
Co-Author of Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World
Matthew Fraser, is a Senior Fellow at INSEAD and a recognized media expert. He co-authored the new book Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World to help leaders understand online social networking and how to embrace its power in the world of business.
Matthew Fraser, is a Senior Fellow at INSEAD and a recognized media industries expert. He has long experience as an academic and journalist - he was Editor–in–Chief of Canada’s national daily newspaper, National Post, and co-hosted a prime-time national television show, “Inside Media”, on Canada’s public all-news network, CBC Newsworld.
In his new book Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World, Fraser combines his pop culture knowledge with the IT and innovation expertise of co-author Soumitra Dutta. “Throwing sheep” is a Web 2.0 term used to describe what people do on websites like MySpace and Facebook to get one another’s attention. The generation entering the workforce today - and entering boardrooms everywhere - is fully engaged with social networking and its uses. Rather than feeling threatened and paranoid, today's business leaders need to understand this phenomenon, accept that it won't go away, and embrace its power in the world of business. Fraser also wrote Weapons of Mass Distraction: Soft Power and American Empire.
Fraser completed graduate studies at the London School of Economics, Oxford University, Université de Paris I (Panthéon-Sorbonne) and Institut d’Etudes Politiques de Paris, where he earned a doctorate in political science.
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December 2008Throwing Sheep in the Boardroom
Detailing the way social networks affects both individuals and societies as a whole, the book offers a detailed focus on the ways social networking affects the world of business and work. The generation entering the workforce today - and entering boardrooms everywhere - is fully engaged with social networking and its uses. Rather than feeling threatened and paranoid, today's business leaders need to understand this phenomenon, accept that it won't go away, and embrace its power in the world of business.
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March 2005Weapons of Mass Distraction: Soft Power and American Empire
In its march to becoming the world's first hyper-power, the United States has been as dependent on its soft power - the allure of American lifestyles and culture - as it has been on the hard power of military might. In "Weapons of Mass Distraction," Matthew Fraser examines the role of American pop cultural industries in international affairs.
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January 2001Free-For-All: The Struggle for Dominance on the Digital Frontier
This communications analysis is a gripping account of the new opportunities in the digital era for the future.
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