Aubrey Daniels

Aubrey Daniels

Performance Management Expert

Aubrey C. Daniels, Ph.D. is a pioneer in introducing the principles of behavioral psychology to the workplace. Internationally recognized as an author, speaker, and expert in behavior-based technologies, Dr. Daniels advises Fortune 500 companies on management and human performance issues such as safety, quality, productivity, compensation and rewards, morale, performance systems, employee education and change management.


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Aubrey C. Daniels, Ph.D., is the world's foremost authority on applying the scientifically proven laws of human behaviour to the workplace.

With business and industry confronting complex new challenges—from ethics to high turnover to outsourcing—Daniels helps the world's leading organizations employ the timeless principles of behavioural science to re-energize the workplace, optimize performance and achieve lasting results.

His management consulting firm, Aubrey Daniels International (ADI), works with business leaders such as DaimlerChrysler, Blue Cross Blue Shield, NASA, Roche Laboratories, and Westinghouse to develop management strategies that reinforce critical behaviours vital to their long-term success. Headquartered in Atlanta, the firm was founded in 1978.

Daniels is the author of four best-selling books widely recognized as international management classics: Bringing out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement; Performance Management: Changing Behavior That Drives Organizational Effectiveness, and Other People's Habits and Measure of a Leader with James E. Daniels. His books have been translated into Japanese, Chinese, Korean, Spanish and French and have been licensed in China, India, Indonesia, Japan, Korea, Romania and Saudi Arabia. Look for his new book, Oops! 13 Management Practices that Waste Time and Money.

A passionate thought leader and an internationally recognized expert on management, leadership, and workplace issues, Daniels has been featured in USA Today, The Wall Street Journal, The New York Times, The Washington Post, Fortune, CNN, and CNBC. Daniels is a member of the Board of Trustees of both Furman University and the Cambridge Center for Behavioral Studies. He is an Associate of Harvard University's John F. Kennedy School of Government, a faculty member of the College of Health Professions at the University of Florida, and a visiting professor at Florida State.

His numerous awards include the Lifetime Achievement Award from the Organizational Behavior Management Network and the Outstanding Service Award from the International Association for Behavior Analysis, which also named him a 2005 Fellow. Daniels received his doctorate from the University of Florida, where he also earned his masters degree and was a member of Phi Beta Kappa. He received his undergraduate degree in psychology from Furman University. Daniels has been honoured by both Furman University and the College of Health Professions at the University of Florida as Alumnus of the Year.

  • Behavior-Based Safety Advanced Training

  • Paradox of Organizational Change: Orchestrating and Sustaining Change

  • Creating Performance Value through Leadership

  • Performance Management Foundations

  • Bringing Out The Best In People

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    February 2009

    Oops! 13 Management Practices That Waste Time and Money

    As the founder of a behavior-based process that has revitalized companies around the world, Aubrey C. Daniels has repeatedly witnessed the 13 most universally used, but ineffective management tactics.


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    December 2006

    Measure of a Leader

    Structuring their message around the indicators of follower behavior that predict a leader's influence, Aubrey and James Daniels show exactly how to impact the growth of a business, its customers, and the marketplace. Even more important, the authors' system gives managers the tools to adapt the approach, creating positive behavior that can improve the performance of their people. Managers are transformed into leaders, creating a legacy that perpetually generates greater momentum, commitment, initiative, and reciprocity throughout an organization.


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    April 2005

    Other People's Habits: How to Use Positive Reinforcement to Bring Out the Best in People Around You

    How to apply the powerfully positive, groundbreaking system laid out in the bestselling Bringing Out the Best in People to the people in your personal life.


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    July 2004

    Performance Management: Changing the Behavior that Drives Organizational Effectiveness

    The definitive text on Performance Management (PM) will always be a work in progress because science is a work in progress. Performance Management offers strategies gained through ongoing research and successful PM applications in businesses and industries around the world.  Since the 1989 publication of the third edition of this book, both scientists and practitioners have made continual advances in behavior-based performance enhancement. Dr. Aubrey C. Daniels and James E. Daniels now share those innovations and insights in a reorganized and expanded text.