Tony Chapman

Tony Chapman is the founder and CEO of Capital C, a creative and technology powerhouse servicing blue chip clients throughout the world.  The first non-mass agency to win Marketing Magazine’s coveted Agency of the Year, their creativity has garnered over 60 Gold and Best of Show Awards in the past 48 months.  Capital C was the agency behind Bridizella, one of the most successful social media campaigns every unleashed.  Their $3,000 viral video hijacked pop culture globally, for over three weeks, and was subsequently featured in documentaries in Canada, the United Kingdom and Australia.

He is also co-founder of Fresh Intelligence a revolutionary on line research agency who in two years have established a North American and European client list, and Lola an innovative social media agency.

A leader in the industry, Chapman is one of the youngest individuals to be inducted in the Marketing Hall of Legends, and his opinions on consumerism, brand building, social media and business strategy, make him a sought after guest and frequent contributor to national television, radio and newspaper. Chapman will be one of the Judges on Recipes to Riches, The Food Channel and Global Television’s new competitive food show that is premiering in 2011.

Chapman’s presentation delivery is electric and engaging, and he consistently earns the highest ratings in post conference evaluations as an individual that delivers relevant and thought provoking content in an inspirational and motivational way.

• 1. Competing at the Speed of Life

  A convergence of market forces is creating the perfect storm for many organizations. Tony Chapman takes the paradigm that has shaped the success of his own business, the industry-defining, award-winning Capital C agency, to demonstrate that in this marketplace conventional go-to-market strategies are increasingly being rendered obsolete. Guiding the audience through his breakthrough "head, heart and hands" philosophy, he demonstrates that whatever it is you're marketing and selling - a product, service, concept or even yourself - you need to make things happen versus watching and wondering what happened by harnessing the power of social media and its potential to enable you to successfully compete against any size organization, locally or globally, at the speed of life.

• 3. Dr Phil wants our Bride: Achieving Viralocity in the Social Media World

  A bride-to-be "wigs out" over a bad haircut and, in a matter of days, the video has circled the globe and attracted the attention of media giants from Good Morning America to Oprah. And it all started with Tony Chapman at Capital C, one of Canada's foremost agencies for social media solutions that deliver beyond measure.

  It is, says Tony, time to stop marketing and start socializing. To demonstrate how, Tony shares the behind-the-scenes stories of the "wig out" and other, equally celebrated Capital C successes, demonstrating there's genuine method to viral madness and sharing techniques to effectively harness social media for unparalleled results.

• 4. Media's New Golden Age: Putting the World Within Arm's Reach of Desire

  Once upon a time, effective brand building was defined by five simple words: He Who Shouts Loudest Wins. To gain the biggest market share, all you need to do was dominate mass media and dominate retail distribution. As an excess of such top-heavy brands crowded the marketplace, it was inevitable the tired paradigm would collapse.

  But out of the rubble has emerged a new, game-changing model formulated by Tony Chapman. Drawing on three decades of revolutionary entrepreneurship and lessons learned leading one of Canada's most forward-thinking agencies, Capital C, Tony demonstrates how a communications strategy build upon two-way dialogs - powered by fresh intelligence, sharply-focused missions and tailored content that truly engages the consumer - rather than one-way shouting is the essential survival plan for any and every brand.

• 2. Innovation: Your Recipe for Success

  Fundamental to Tony Chapman's three decades of entrepreneurial triumph is his belief that innovation is the lifeblood of both business and personal achievement. Tony reveals the essential ingredients of innovative dynamism and then explains how any organization, or individual, can combine them to create their unique recipe for success.

  Tony is currently putting his strategies to work as a judge on the new, national primetime series Recipe to Riches, advising contestant chefs (and budding entrepreneurs) as they attempt to progress from kitchen table to grocery store shelf. In the same way he encourages Recipes to Riches contestants to fulfill their dreams, Tony can inspire your audience and help them shape winning recipes that maximize first-mover advantages while minimizing first-mover risks.

• Thank you so much for coming yesterday. Your presentation was totally inspiring and thought provoking. People were telling me how inspirational they found you. There was even people not in the room, wanting to know more! The buzz factor has started. I noticed a sparkle in everyone's eye...that I haven't seen since I started working at J&J over a year ago! Here are some verbatim comments: "very motivating, opened my eyes, creative genius, we should be doing more connecting with our patients." To sum it up – YOU'RE AWESOME! A million thank yous. Hope we can work together again in the future.
  Johnson & Johnson
• Whether you agree with him or not, Tony will challenge, provoke and move you to reconsider your perspective and positions. His views on the state of business in Canada today, delivered in his unique rapid-fire style, are particularly penetrating and entertaining. His energy and passion are contagious...he is always one of the highlights of any conference I've attended where he was a speaker.
  PepsiCo Foods Canada
• Tony Chapman is, in my opinion, simply the best communicator in our business. Though it may sound pedestrian, unique and one-of-a-kind are adjectives that must be used when describing him and his work. Tony recognizes our business isn't just about strategy, tactics and ROI—he knows that to really communicate with someone you need to connect with them. He has THE most incredible mind and his thought process takes clients on a journey to originality, creativity and results that ensure satisfaction. It doesn't matter what you throw at Tony, he always comes back with absolutely brilliant ideas that make you think differently about how to ensure your message resonates—touches a chord—with your audience. And working with him is even better; you cannot be in the same room with Tony and not feel inspired. He has an innate ability to bring out (sometimes screaming!) only the best in the people he surrounds himself with and anyone who has the opportunity to work with Tony should jump at the chance.
  Canada Post