Blog Category: General

Halftime in America: The Power of Story

February 24, 2012 by Speakers' Spotlight

A day or so ago on the Harvard Business Review Readers discussion group the topic was posted: What did you learn from the best Super Bowl ad? The Super Bowl is a huge marketing showcase… of which ...

David Hurst

How 3 Great Companies Work

February 23, 2012 by Speakers' Spotlight

Einstein observed that no matter how smart you are, or how long you ponder, you can never be sure how a watch works unless you look inside. He was making a point about understanding the universe, whic...

Geoff Colvin

The Dark Side is Yummy

February 15, 2012 by Speakers' Spotlight

When Darth Vader tried to persuade young Skywalker to join the dark side, it wasn’t a very compelling proposition. Who wants to wear black, talk weird, and live like a monster? If the dark side were...

Josh-Linkner