The Carrot Guys

Oh sure, they have real names; but they are best known as "The Carrot Guys." And their message on employee engagement will change the way you do business.

They are Adrian Gostick and Chester Elton, authors of the critically acclaimed, best-selling business book The 24-Carrot Manager and the newly-released A Carrot A Day, a Wall Street Journal and BusinessWeek national bestseller.

As "The Carrot Guys," Gostick and Elton are recognition consultants to Fortune 500 companies and will speak to more than 100,000 people this year on the power of effective, strategic employee recognition. Need to motivate your managers? Need to get your leaders engaged in the principles and how-to's of recognition?

Bring in the Carrot Guys. No one ever regrets it. (Well, there was that one guy in Winnipeg, but who knew you shouldn't lure a polar bear into the Holiday Inn?)

In engaging, humorous and unforgettable presentations, Gostick and Elton bring to life the power of the almighty Carrot.

Their memorable addresses are the perfect fit for keynotes, leadership training seminars and workshops.

See Adrian Gostick's bio

See Chester Elton's bio

• Everything You Need to Know About Recognition You Learned from Your Mom

  Who says employee recognition has to be difficult? Using a combination of non-cash recognition and simple training for the presentation of formal awards, many of today's leading companies are successfully transforming their corporations into "Carrot Cultures" - creating workplaces where employees are committed, profitability is high, and retention is among the best in their industries. In a presentation that serves exceptionally well as a keynote address or breakout, authors and recognition consultants to numerous Fortune 100 firms, Chester Elton and Adrian Gostick illustrate how companies like KFC/Tricon, Avis, and Johnson & Johnson spread the power of recognition across diverse locations and how every organization can implement these simple principles.
  
  You'll learn:
  
  Recognition/motivation programs do not need to be complex or expensive. Most non-monetary and formal recognition doesn't have the impact it should. With a few simple ideas used in America's best companies, you can increase the impact of the recognition presentation.
  
  The impact of recognition on your organization can be measured. Companies have learned how to measure the impact of recognition.

• Become A 24-Carrot Leader

  Gostick and Elton's most popular presentation, "Become A 24-Carrot Leader" illustrates there is a way to retain your best employees and win the commitment of all your people. It's called employee recognition. In a dynamic, humorous and powerful presentation, corporate recognition consultants Adrian Gostick and Chester Elton show business leaders how to create powerful, bonding recognition experiences and present case studies of effective recognition from some of North America's finest companies.
  
  Plentiful examples show how to choose the right reward for your employees, how to time the giving of a reward to motivate performance, how to effectively present rewards, when to give praise in public and when to make it a private celebration, and how to motivate employees to work harder and smarter with the company's goals in mind.

• The Invisible Employee: Realize the Hidden Potential in Everyone

  There's a crisis in business today: the invisible employee. Feeling overlooked, ignored and unappreciated, these invisible employees fight back the only way they know how ... by staying hidden in the corporate shadows, doing just enough to get by, grumbling about this and that, and passing these techniques along to new workers. You probably know your share of these folks -- you may even have a few working for you. But what can be done?
  
  Employee recognition experts Chester Elton and Adrian Gostick teach how simple praise and recognition techniques will result in productive employees who feel noticed, valued and appreciated. Their compelling presentation is packed with examples and best practices from leading companies such as DHL, VNU Media Measurement, Xcel Energy, and Friendly Ice Cream Corporation.
  
  The Invisible Employee: Realize the Hidden Potential in Everyone discusses real leaders who have learned how to better manage employees by valuing and appreciating them. In today's competitive environment, all of us are looking for the next big product, the next big capability or solution. But great managers are turning back to the basics. They are finding that recognizing people leads to a more engaged workforce and a more successful business.

• You were simply outstanding. Specifically, your suggestions on low-cost-no-cost appreciation were well-worth stealing - the car wash in particular. Thank you for inspiring us and entertaining us, for making us laugh and for making us sing. We have been talking about how much we thoroughly enjoyed the show, for you are quite a performer -- delivering both steak and sizzle. Thank you forever, on behalf of all who were inspired.
  Governor of Michigan
• You did more in one hour to bring rewards and recognition to life than any of the rest of us could do over months and months of trying. Thank you! I've heard many comment that you were the best speaker they've heard at any HSBC conference ever, anywhere in the world.
  HSBC Bank
• Adrian and Chester. I have to thank you for the fabulous presentation you made to Memorial Hermann middle managers. Your book is great; however hearing you deliver your message in person has so much more impact. You connect all the dots from living the culture of an organization, knowing individual employees and their contributions and efforts, and creating recognition/award opportunities that honor and value employees. Halleluiah, Brothers!
  Memorial Hermann Health Care System

• 
  January 2007

  The Carrot Principle: How The Best Managers Use Recognition To Engage Their People, Retain Talent, And Accelerate Perform

  The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. This exceptional book presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, culled from real-life cases, of the ways to do recognition right.

  
  
• 
  February 2006

  The Invisible Employee: Realizing The Hidden Potential In Everyone

  A business fable packed with hard-won wisdom, The Invisible Employee follows a group of people who live and work together on a mysterious island. In these pages, managers learn how to combat one of the most common negative attitudes in business—that smart employees keep their heads down and never do more than is asked. Bestselling authors Adrian Gostick and Chester Elton illustrate that invisible employees undermine our efforts at building great companies. And they show how effective leaders change this mind-set by engaging their people in their cause and finding a way to bring out their best by setting clear goals, seeing the right behaviors, and celebrating every success along the way. The end result is an organization of productive employees who feel noticed, valued and appreciated. In other words, they feel visible.