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TOPICS
1. THE ART OF THE PITCH
Maybe you’re applying for a new job, or a promotion. Perhaps it’s money you need, from a bank or an investor, to expand a growing business. Or maybe you’re trying to forge a new relationship with a supplier or distributor. In all of those situations, you may need to make a pitch.We’re ‘pitching’ whenever we try to get someone to buy into our ideas, or get them to take the actions we want to see. We all need to get other people on-side to fulfil our ambitions, both in business and in our personal lives.
Dianne Buckner is an expert on pitches. As host of CBC Television’s popular Dragons’ Den program, she’s watched hundreds of them. Some result in big money deals between cash-hungry entrepreneurs and the well-connected Dragons - others get scorched by the Dragons! As well in her 10 years as host of Venture, Dianne witnessed business people make a wide variety of pitches.
In this entertaining presentation Dianne shares what she’s observed about those who are successful, and those who aren’t. Featuring video excerpts from her television programs, participants will come away with new skills for getting their way – at work and at home.
2. BUSINESS AND THE MEDIA: A USER’S GUIDE
Publicity can work wonders for a business. It can be better than advertising! Not only is it free, but it can create credibility; people know that companies pay for advertising, but if a business is written up in the paper, or featured on radio or teleivison, it’s clear that the business has been deemed worthy of interest and coverage by an independent media outlet.But how to get the attention of over-worked, hyper-critical reporters and editors?
Dianne Buckner has worked in television and print for over 20 years. Currently host of the popular Dragons’ Den series, and an anchor on CBC Newsworld, she has reported on hundreds of stories, here and in the U.S. and abroad.
With humour and insight, Dianne shares the view from inside the media. Business people will learn how story meetings work, strategies for pitching a story, how to choose an angle, and the various priorities of different types of media.
3. DIANNE’S TOP TEN BUSINESS TIPS
Now more than ever, the business world is a demanding and dynamic place to try and succeed. A business journalist with almost 20 years of experience, Dragons’ Den host Dianne Buckner has watched closely as some people have struck it rich, while others have struggled and ultimately failed.In this comprehensive and compelling presentation, Dianne counts down her Top Ten Tips, based on her observations of hundred of business people, both big and small. Using video excerpts from both Dragons’ Den and Venture, which she hosted for 10 years, Dianne uses case studies to illustrate her tips.
From finance, to human resource issues; from marketing to common mistakes, Dianne takes the audience through a wide range of challenges, pointing out what factors make the biggest impact on success.
DIANNE BUCKNER
Host of CBC’s Dragon’s Den & Fortune Hunters
Dianne is probably best-known to Canadians as the host of CBC Television’s hit reality program Dragons’ Den, where eager entrepreneurs pitch their business ideas to a group of self-made Canadian millionaire investors. Other viewers may remember her ten years as the host of Venture, the successful and long-running series that chronicled the adventures of entreprenurs.
Dianne has just begun writing a new weekly column for the Metro chain of newspapers. She will parlay her 18 years of business journalism into a column for the Workology section of the paper.
In addition to her specialty in telling the stories of entrepreneurs, over the years Dianne has maintained a perspective on world events, reporting and hosting for a variety of news outlets, including CTV News, City TV, and CBC Radio. She currently combines her duties at Dragons’ Den with weekly news anchor duties at the CBC News Network.
In the course of her work, Dianne has spoken with prime ministers, celebrity CEOs such as Jack Welch and super investor Warren Buffet, and has traveled extensively to countries such as Japan, Australia, the Netherlands and Iceland in pursuit of stories for CBC viewers. Her perspective on the world, and on the world of business, is unique.
Down-to-earth and well-informed, Dianne easily engages audiences with her diverse background and enthusiasm for all aspects of enterprise.
COMMENTS FROM AUDIENCES
"Dianne was a pleasure to have in our midst, graciously handled many questions from the audience and truly projects a solid understanding entrepreneur’s attributes and challenges. Dianne was the perfect choice of speakers for our audience of small business owners and entrepreneurs."
Planning & Economic Development Department, City of Hamilton
