Chris Brogan

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies.

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [chrisbrogan.com], is in the Top 5 of the Advertising Age Power150. He has over 11 years experience in online community, social media, and related technologies.

Chris Brogan is president of Human Business Works, an online education and community company for small businesses and solo entrepreneurs. His first project there, 501 Mission Place, helps non-profits and charities learn how to grow their capabilities. Chris is also Entrepreneur in Residence at CrossTech Ventures, where he’s working to develop New Marketing Labs and The Pulse Network, among other projects.

Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.

He has 16 years of enterprise telecommunications and wireless experience prior to his work in social media.

• 7. Enterprise Meets The Web- Evangelists vs. A Feasible Corporate IT Policy

  Evangelize all you want. If your social media strategy doesn’t jibe with your internal corporate technical and legal policies, your efforts will be dead in the water. Many great social media ideas die on the vine due to poorly executed presentations to internal stakeholders. Learn how to say the right things to please everyone from the CIO to the head of HR, and get your company into social media in a way that makes everyone willing to give it a try.

• 6. Lead Generation in a Social Media World

  There are several ways to build leads using social media, including content marketing, listening with intent, and community management, not to mention more traditional digital marketing like email marketing and Facebook apps and the like. Learn what’s possible, what works, how to sustain it, and what to expect.

• 5. Actions: Getting Started in Social Media

  You’ve heard from everyone that you should get started. Where it all falls down is that no one tells you what comes next. Let’s explore some potential strategies, and talk through which tools work how. Driven from the strategy perspective, this is not a “twitter is cool” presentation. If we can’t make business sense of the whole landscape, there’s no point. This is a no-BS presentation to get the ball moving.

• 4. Beyond Shiny and New: How a Business Implements Social Media

  You’ve accepted that this makes sense. What comes next? Do you have a Facebook policy? Do you want everyone blogging, and if not, who should write the blog? How do you track social media efforts to lead generation, to awareness, to retention? How do you integrate listening tools into your duties? This presentation covers best practices in everything from profile creation to outreach to conversations and community relations.

• 3. Wiring a Human Business – How Humans Aren’t Software, but How to Make Human Code

  Chris Brogan uses the web (and its predecessors) differently than most people. Since 1984, he’s been using computers to connect to humans and build relationships. For the first many years, this was for personal interest. In later years, Chris has learned how the various tools of the web combined with a strong sense of community and customer-focus can transform business communications and other objectives into powerful new paradigms. But how does he see the web? What about mobile? How do all the various technologies he uses come to bear in his own business pursuits, and most importantly, what can that teach you about YOUR business?

• 2. Rise of the Trust Agents

  The Attention Wars are raging. It’s not just 500 channels. It’s 500 distractions. Your message is invisible in the fray, and you’ve fallen behind in the online aspects of business communication. Join Chris Brogan, president of New Marketing Labs, LLC, for an energetic and informative conversation about the business implications of a new breed of business communicator: the Trust Agent. Learn how to “be human at a distance.” Discover how your business can take advantage of the relationship-centric tools of the new Web. Understand how to make your first moves in this space. You’ve heard the hype: start learning the first moves that will help your business succeed.

• 1. Marketing for Social Media

  We’ve all been told to “join the conversation,” to “engage,” to “crush it,” but what does that mean to us? How do we move this from “gee whiz” to “now what?” We have to stop thinking about the specific tools, and start moving our marketing know-how into alignment with this new world. Come learn what that means. Chris Brogan has successfully built and executed marketing strategies using social media tools for Fortune 100 and 500 companies, as well as the occasional small business. He has been in the space over 11 years, co-wrote a New York Times bestselling book, and publishes a blog that Advertising Age ranks among the Top 5 marketing and advertising blogs in the world. Join Chris for a lively discussion with examples and actionable bits abound.

• Chris is a rockstar of sorts in social media circles and I felt that he would be a natural to speak at the Summit. I didn’t know what to expect, I didn’t know what kind of a speaker he was I just knew his content was great. He was entertaining and kept the audience engaged and entertained through the entire keynote. What I like about Chris is that he keeps things in perspective regarding social media. Chris couldn’t have been nicer to deal with or more accommodating with his time.

  Ohio Growth Summit

• Chris Brogan was an overwhelming success at our most recent event. Chris’ presentation style was authentic, engaging and entertaining. Most importantly, Chris proved to be an effective and informative speaker. We will definitely be asking Chris back.

   

  Gigavox Media

• Chris Brogan, true to his reputation, is the authority when it comes to helping companies discover and implement social media into their business model. At the recent Thomson Innovation Summit, I had the opportunity to work closely with Chris in developing content and defining his role as the facilitator of what proved to be a fascinating discussion around enabling and monetizing professional social networks. Chris not only knew his stuff as a panelist, where he joined Daniel Palestrant of Sermo and Geoffrey Hyatt of Contact Networks as Guy Kawasaki grilled them about their business models, but also challenged the attendees to think differently about how to generate ROI in a strict corporate culture using social media and digital tools. His participation and prowess in the field undoubtedly added to the success of the event.

  Digital Scientists

• Chris Brogan grabs his audience up and engages them in an interactive exchange that takes everyone through a journey of social media enlightenment. At the nxt.pr PRSA Southwest District conference, Chris led his group on an exploration of possibilities and solid case studies that each participant could take back and implement in their own organizations. I highly recommend Chris to anyone serious about engaging in social media.

  Image PR

• Chris Brogan is a true genius when it comes to delivering compelling presentations on complex topics. When I invited him to speak at the Killer App Expo I knew he’d be informative and insightful but even better than that he was also entertaining. Everyone who attended his session came away enlightened and excited about incorporating social media tools into their lives and businesses. If you’re looking for someone to come in and rally the troops around the use of social media I can think of no better person than Chris Brogan. Plus he’s great fun to grab a beer with afterwards!

   

  App-Rising.com

• I was on a panel that Chris moderated, I have been introduced by Chris as the MC at an event, and I was in the audience when he spoke at the Inbound Marketing Summit. In all three cases, Chris did a great job. There are two things about Chris that I like as a speaker. First, he is very authentic — he has no pretenses and is very real. Second, he knows what he is talking about — he is one of only a handful of people that really “gets” the social mediasphere and is articulate about it.

  Hubspot

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  February 2010

  Social Media 101: Tactics and Tips to Develop Your Business Online

  In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

  
  
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  August 2009

  Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

  In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side.