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Engaging Your Way to Retention


Eddie LeMoine speaks on building an engaged team.

Over the last few years I have heard lots of people talking about employee attraction and retention. But what if you’re attracting and retaining the wrong employees? Too many companies are concentrating their efforts on employee recruitment and retention and missing the real opportunity with employee engagement. Why engagement? Why now? Employee engagement is the easiest way to add productivity and profitability to your company, and the timing is perfect, companies that learn to engage their employees will have a significant competitive advantage. As the baby boom generation heads off to retirement a talent shortage is imminent. The numbers can be staggering with accepted figures of employee disengagement being as high as 57% there is lots of room for improvement. Engaged employees are more productive and less likely to look outside of your organization for employment. As many as 55% of your disengaged staff are looking for employment elsewhere. And oh that other group, the actively disengaged, only operates at about 50% productivity and is actively recruiting new members to join the ranks of the unhappy.

So how do we fix it?

The task may seem daunting but the journey to engagement is really not that difficult. It does however require a shift in thinking, Employee engagement is a way of thinking first and a way of doing business second. Some key areas in improving employee engagement are as follows:

Get to know your employees:

Understanding the needs of each employee and ensuring those needs are being met are critical components to closing the engagement gap. Through this process you will also discover where each member of the team fits with the overall direction of the organization.

Leverage upon their strength:

Every employee wants to feel their role is expanding and growing, understanding your employee strengths and leveraging it will empower the employees and move them to the engaged ranks.

Motivating your employees:

There has never been a time where understanding how to motivate your team was more critical. Today’s managers must learn the unique requirements of as many as four generations in the workplace. Understanding generational differences will give you the tools needed to create an environment to satisfy everyone’s needs.
Employee engagement is not just another business buzzword. It is becoming a key measurement of the executives review process. Included in many companies financial results are employee engagement figures. Future leaders will require the skills, knowledge and tools to build and engaged team. If you are a manager or leader you will do well by discovering the advantages of creating and engaged team. Create and engaged team and your attraction and retention issues will be a thing of the past.

Thanks for reading my blog; I look forward to coming back in the future….

2 Responses to “Engaging Your Way to Retention”

  1. Claudia Faust Says:

    Eddie, what a great post! I would suggest that your comment, “companies that learn to engage their employees will have a significant competitive advantage” might be adjusted only slightly: companies that learn to engage their entire talent supply chain will have a significant competitive advantage. This means not only employees, but everyone that the business spends resources to attract and ultimately retain.

    At Improved Experience we are pushing this envelope with business intelligence tools that measure and manage engagement from the earliest stage of employer awareness and then throughout the employment life cycle. But employers don’t have to look outside for this kind of help; they can simply begin to reach out for feedback consistently.

    By looking at engagement as increased and continuing commitment in the whole talent supply chain, the business is encouraged to synchronize its efforts of talent management. This touches employer brand (which helps well matched talent identify and self-select to the business), recruitment (which funnels that talent to the right place at the right time in the business), AND retention (which increases business ROI). In this manner the business totally wins: more engagement, higher productivity, and less turnover from day one.

    Just my thoughts on the subject.

    Claudia Faust
    Founding Partner, Products
    Improved Experience
    http://www.improvedexperience.com

  2. larry Wenger Says:

    I think your paragraph on motivation could use some more specifics. Here are several:
    -be enthusiastic and optimistic; model the behavior you are looking for
    -demonstrate a commitment to your own self improvement; to be a better manager today than you were yesterday.
    -demonstrate a commitment to the success of those around you; above, below and your peers. This will generate loyalty and attract people to you.

    Larry Wenger, MSW
    President Workforce Performance Group

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